How To Build A Powerful Music Fan Base With Rick Barker

Rick Barker podcast DIY artist route audience growth musician

Rick Barker

If you want to talk to someone who has proven time and again how to build a strong audience base, you talk to Rick Barker. The man behind Music Industry Blueprint and the former manager of Taylor Swift is not stranger to building a passionate following. He’s also ready and willing to dish out tons of great advice to artists willing to do the work.

That’s the one kicker he shared with me in this podcast conversation that makes the biggest difference: having the work ethic to get stuff done.

Putting The Advice Of Rick Barker To Work

There is a lot (A LOT) of information being produced every nanosecond on “How To Do XYZ” for your music career. Creative entrepreneurs of every kind have more resources and guides to grow than any point in history. However, what makes the real difference between those who do and those who dream is simply the act of doing.

“The difference between a great artist and a super star is work ethic.”

Being someone who has committed my life to helping artists and business people grow personally through mindset training and build audience through Growth Farming coaching, Rick was a treasure to connect with. His insights and methods fit perfectly within the scope of what is shared here on the blog and other episodes of the DIY Artist Route Podcast.

Discussing The Benefits Of Radio With Music Promotion

It’s also interesting to follow our conversation as it gets into the realm of radio. Rick Barker spent years in the radio industry, but on a different side of the curtain than I have. His experience comes from the commercial side, which I’ve long been critical of.

As we discuss the benefits of radio, you’ll notice a slight disagreement in our individual feelings on the role radio plays, as well as the benefits of radio airplay alone to grow your music. Here’s the thing, it’s important for us to talk with people who have a differing viewpoint than we do. In doing so it sharpens our perspective while also discovering new things.

I won’t shy away from heralding the benefits of public and indie radio in the growth of your audience base. Where that piece of the chat may seem like a dissenting viewpoint, it brought us closer together in discussing the real meat and potatoes of radio airplay: relationship building.

However, as Rick states, radio alone isn’t going to skyrocket your music career. You need more than that, which includes audience engagement and great customer service. You are a business as a musician. His tips on specific actions to take to make that happen are spot on.

“You get radio airplay and exposure anywhere you possibly can. It’s what you do with that (airplay & exposure) afterwards that’s important.”

We also agree that far too many artists try to promote their music to radio before they’re actually ready. You need to have 3 key things before radio is going to work for your career. I highlight those 3 specifics in the Get Radio Ready ebook (free). Grab it.

Get more on Rick Barker and his incredible work on Music Industry Blueprint.

If you gained anything from this podcast episode, let me know in the comments below, share this post and leave a tip. Thanks!

Greg Wilnau Shares Mindset Shifts For Success On Podcast

Greg Wilnau Musician Monster

Greg Wilnau

Greg Wilnau has been on my radar for a long time. He’s a fantastic human being and someone who intentionally wants to help people. It’s clear in the way that he engages with you in conversation, and illustrates the power of valuing others as a key to growth.

Greg is a fellow drummer and host of the Musician Monster Podcast. He also is a coach for musicians in helping to build a strong career with gigging and growth. Get more on him at his website here.

Mindset is a big part of our conversation. Personal responsibility is a giant piece of how mindsets work. It’s up to you as a musician, creative entrepreneur, and builder to reach the levels of success you dream of.

It’s not anyone else’s responsibility. Realizing that and owning it will help you take leaps and bounds towards achieving the goals you have.

New Territory Covered In This Podcast Episode

I’m going to Just come out and say something up front that is a big part of my conversation with Greg. We dive into mindset changes that delve into personal responsibility and focus that have been instrumental in my own personal success, as well as his. We also talk about religion and faith.

I haven’t gone down this road with anyone on the DIY Artist Route Podcast before regarding religion or faith. Honestly, I used to be a very religious person. I used to go to church 2 or 3 times a week and stay for 3 or 4 hours at a time.

In my religious days, I had a different set of priorities and my concept of belief meant something completely different than it does now.Though I may not be as religious as I used to be, the focus on love as the highest value and greatest objective in life is VERY real to me. Greg and I both share this perspective on life.

It’s not my intention nor does it come out in our conversation to say or imply anything that is condescending towards religion or faith. Still the subject is something that we talk about early on. Our concepts of God and faith do impact how we interact with each other regardless of your belief system.

How Your Experiences Pair With Others For Growth

DIY Artist Route Podcast Greg Wilnau Musician Monster D Grant Smith mindset religion personal responsibilityWe also talk about the power of empowerment. Greg Wilnau illustrates how talking with people who are going through the sames things that you are empowers you to keep going (22:15). This is especially true for musicians who are in the early stages of your career, trying to figure out your next steps. It’s essential to community building as well.

Other key quotes and subjects presented in our talk include:

[On where the shift happened to go from dead end to growth]

“The biggest thing I struggled with that I didn’t know I struggled with was I would start projects strong and things would fizzle out. That was happening because I would constantly blame other people for my problems instead of taking ownership of them and figuring out how to fix them.” -Greg Wilnau

[Dealing with the human condition to model what we see]

“There are tons and tons of information being passed around, and there’s all these ways we’re told of what we need to do to succeed. But we actually model more of the things we see than what we’re told we need to do.

“We see people blaming others for their problems, and regardless of whether we know it’s not optimal, we often pattern that based on what we see, instead of what we know is best until we choose to change.” -D Grant Smith

[On what success actually is]

“The way people used to do things was they would build it…even launching music. You would write this album, create this masterpiece,hide up in your studio and then launch it. Then fame and glory would  come to you.

“Today that’s not the best way to do it. Making sure that what you’re doing with impact others before you actually do it, or doing your best to involve other people in what you’re creating and then giving them the ability to be involved in that process.

“You can’t do it alone, you have to have other people in the community with you. Getting feedback from others who are on the same journey as you is essential to your success.” -Greg Wilanu

 

[The real super-power anyone can have]

“Unless you’re Tom Hanks living on an island with a volleyball you’ve named Wilson, that’s the only place you’re not dealing with people. And the whole time you’re wishing to God you could deal with people again. So you’re ability to see people and connect with people, that’s the real super power that drives everything you do. It’s why community is such a big deal.” -D Grant Smith

Get Plugged Into Greg Wilnau On Musician Monster

I highly recommend Greg’s podcast as both a musician and as someone who is looking for true, intentional leaders to model after. You can reach out to Greg and get more connected with him here.

Making Mindset Changes Work For You

On the subject of Mindset changes for success, it’s something that I’ve been facing in my own personal and professional life for the past 3 years. It’s a big part of the Growth Farming methodology that transforms lives and careers.

Changing a few things about how I see myself and others has led to tremendous growth and success, including transforming me from being afraid to approach influencers to being able to sit down with folks like Kevin Kelly, Seth Godin, Rachael Yamagata and others.

Your superpower (which we talk about in the podcast and I talk about a LOT on this blog) matters in building community and building success. If you don’t know what your superpower is, you’re not going to be operating at 100% to get what you want. It’s another reason you and I can talk and grow together.

If you are struggling with your own negative mindsets, or brain garbage (as a friend of mine calls it), let’s have a conversation. I’m here to help you win. Get on my calendar by clicking here right now. I look forward to talking with and helping you.

 

 

How The Stories You Believe Lead To The Impact You Have

A story of how my identity and perspective changed based on what I believed about myself in this talk at Abilene Christian University with my good friend Dr. Steven Moore

When I was a little kid I wanted to be Superman. Superman made an impact. He was unstoppable, invincible and incredibly powerful.

I was not.

On the contrary, I’ve always had a small frame. Skinny, scrawny, short. These were ready adjectives you could identify me with. Still can.

impact superman pinterest artwork invincible InspiraAcao

Source: manof2moro.tumblr.com

I didn’t want to be Superman because he was the strongest dude around, could bend iron in his hand, or was faster than a speeding bullet. I wanted to be invincible. I wanted to be immune to the physical damage of bullets or baseball bats or bullies.

Suffice to say, I understood how dangerous it is to be vulnerable. I wanted to be able to create impact, but be immune from experiencing it.

Being capable of receiving pain is a human condition. It’s one I have avoided. Yet avoiding pain is not a way to grow or succeed. Therefore, I’m changing this mindset so I can grow and win.

Most of us have a real understanding of what pain is, both physical and emotional and psychological. Avoiding pain is what we’re naturally programmed for. Yet pain is a part of the human experience, and turning off our ability to receive it can cost more than the pain itself.

Where The Mindset Change Started For Me

Best selling author and life coach Tony Robbins has made a BIG impact on a lot of people. The self-help guru is an empowering teacher worth modeling after. He talks about how every decision we make is either a pursuit of pleasure, or the avoidance of pain. His book Awaken The Giant Within details how to transform your life by changing your beliefs, words, and actions to overcome the fear of pain.

Your beliefs about yourself determine the stories you tell yourself about who you are, and what you’re capable of.

This is something you might have struggled with to from a young age. You may still be struggling with avoiding pain. Pain from someone’s harsh words, or actions, or attitudes, or something else that made you feel less than and unworthy. They became the stories you adopted on your identity.

It’s our human condition to want a few specific things intrinsically. When we come out of the womb we have within us the desire to be valued, to be found worthy, and to be loved. It’s in our DNA.

Life gives us opportunities to experience this kind of love. We have friends who lift us up, encourage us, and make us feel like we’re on top of the world.

All the while there are other people we experience who do the opposite. For one reason or another, they tear down, destroy, hurt, and cause us pain with their words and actions. Try as you might, you can’t make sense of their motivation or reason. Each of us experience negativity this at some point in our lives.

The Power Of Stories On Our Understanding Of Fear And Identity

When I first experienced the pain of rejection and unworthiness from a person, it made an imprint, a story. Imprints & stories don’t go away easily.

Imprints that are negative tend to have more staying power than those that are positive, unless we’re looking for and needing that uplifting stuff. Then it’s received differently. Something that hits you and leaves a mark has a pretty strong impact on your outlook on life and yourself.

As I’ve gotten older I realize that my defense mechanisms for dealing with pain and rejection have always been faulty. An old friend once told me when we were in college that I approached people metaphorically with my arms up in defense (like a boxer).

He said I never let anyone get close enough to know me. Keeping people away from reaching in to (potentially) cause harm.

It’s hard to build community, build trust, and gain influence with people if you don’t let them in. That vulnerability thing is something we all have to deal with. It’s hard. It hurts. It’s risky. It’s dangerous. But it might just save your life.

It saved mine. But it’s also one of the most difficult things I’ve done.

When I realized that being Superman wasn’t all that great, my heart changed. How can I be understood and valued if I can’t feel or allow others to impact me in a way that leads to feelings, good or bad?

I’ve always been a pretty emotional dude, so that whole idea of being immune to feeling is a bit off. I could never pull that off anyways.

Growth Farming Creates Maximum Impact To Change The Story

We have a choice to make in our lives everyday. What will we plant within ourselves produce fruits that others experience. What we focus on, the stories we believe, determine whether we have impact on our spheres of influence, or go ignored.

I used to plant fear in my heart, and with the stories I told myself. Fear of rejection. Fear of failure. Fear of being harmed. Fear of being beat up. Fear of being found not good enough.

Turns out that fear is what I produced. Afraid of not being received and accepted by people kept the folks I wanted to connect with from wanting to engage. So I felt even more rejected and alone. It wasn’t their fault. We create the worlds we think about. We create our reality.

I would avoid people I thought might cause me harm, physical or emotional. I’d only get so close. One day I was walking around downtown Abilene and saw this dude on the other side of the road I was going to cross.

He looked kinda tough, with tattoos and baggy pants. I judged that guy right then. I thought he might try to hurt me so I turned around and went the other way to avoid him.

That’s no way to live. I can talk openly about that now because it’s not who I am anymore. I felt a little voice in my head/heart ask me, “How long are you going to live like this? How long are you going to be a scared little boy afraid of the nonexistent monster under his bed?”

This realization led to me venturing into the amateur boxing realm to overcome that perpetual fear of being harmed. I ended up joining a boxing gym run by an Air Force coach who engrained in me transformative pieces that changed my life.

I never became a good boxer. But I did lose the fear of getting hurt. Yet I learned SO much more about life, business, and success from Coach Rivas than I ever imagined.

I also learned my calling. It’s bigger than music. It’s bigger than radio. It involves people and giving the thing I’ve wanted my whole life.

Transformation That Came From A Ring

I’ve always not been big on competition. Part of it was scary because it involved the possibility of losing (fear again). It also pitted people against each other, which has never been something I get excited about.

I’ve always enjoyed working with people to make something big happen. I’ve got a gift in being able to recognize people’s strengths, even those they might not know they have, and incorporating them into the mix to get the best out of a collaboration.

We naturally want to be around people who empower us, who make us feel bigger and stronger and able to do more than we believe we can do naturally. Think about the individuals in your life who give you that feeling.

Those people (and there’s probably only a handful of them that you know, they are uncommon folks) who give you the feeling of being able to tackle any giant just by being around them. They evoke a power that is transferred into your spirit. That’s a real superhero.

I no longer want to be Superman. I haven’t for sometime. Surprisingly, as much as I love Batman, I don’t want to be him either. I wish to have that kind of focus and dedication. But the skillset and methodology are too different than my inclinations.

maximum impact professor x james mcavoy patrick stewart mutant x-men movie days of future past

By Source (WP:NFCC#4), Fair use, https://en.wikipedia.org/w/index.php?curid=44546224

I want to be Professor X. You recall him from the X-Men films, played by both Patrick Stewart and James McAvoy. In the comics, he was the founder of the X-Men and garnered an extremely loyal friendship to each of the members of the team. There’s a reason for that, and it’s not because of his mutant power.

Professor X’s real power is his ability to inspire greatness in uncommon individuals, bring them together and show them how to use their gifts to better the world. He’s a unifier. He’s a teacher. Because he believes that everyone is capable of great things if they’re just believe in themselves, they’re able to face incredible obstacles and foes.

That’s a hero worth aspiring to. That’s the kind of leader we need. That’s the kind of person who gets the best out of others, and inspires greatness.

Transformation is a process, and this is the evolution that I’m diving into. Like planting a garden, it takes time. But when the fruit is fully ripe, it will be bountiful and bless the world I’m connected with in powerful ways.

What about you? Is there a hero, fictional or real, who has inspired you to be more than you think you are? Do you know what your super-power is? Let’s talk about how you can use your super-power daily to make the world a better place. Click here to talk with me about how you can overcome your fears to achieve success and growth.

 

 

3 Simple Keys To Music Success With Rodney Holder

rodney holder music business facts drummer podcaster

Rodney Holder

Music Business Keys To Success with Rodney Holder

When it comes to business success, the entrepreneur path is essential. Most musicians are recognizing that more and more as time goes by. One of the premier places where musicians have experienced insights into how to take their careers to new levels was the Music Launch Summit, created by my good friend Steve Palfreyman last year. There, over 50 of the world’s biggest names in the business came together to help musicians grow. Rodney Holder was a standout in that series.

I was both an attendee and a masterclass speaker. Being in that summit with many of my good friends and colleagues including Carlos Castillo, Wendy Parr, Yann Ilunga, Benji Rogers, and Cari Cole, it was incredible to experience the insights of so many really incredible people.

After watching Rodney’s session, I knew I had to talk with him. Not only is he a fellow drummer and Australian (I love the Aussie’s!!!), but his methodology of relationship building, learning from experience (which includes embracing failure) and the power of mentorship are hallmarks of what make for uncommon people.

A Little Insights Into Rodney Holder

Rodney is certainly uncommon. You can sense that in every response to my questions in our conversation. He’s also someone who has taken the process of growth and used each experience to bring a new piece of insight to share. That’s really a remarkable element to the science of growth.

He’s the host of Music Business Facts Podcast, the top music podcast in Australia. He’s also a metal drummer in  Alchemist Tripsis (so he’s got serious skills behind the kit) and seasoned musician. He also teaches Music Business Studies at Taffe University in Australia.

What I Learned From Rodney In This Podcast

I’ll be honest, one of the best things about hosting the DIY Artist Route Podcast is getting to learn first hand from some amazing people. I know a lot about how to build relationships and a good bit about radio. But I don’t know everything about either of those subjects. And there’s a TON of stuff in the industry I don’t know. That’s why having conversations and asking good questions are important (if you want help with asking the right questions, reach out to me and we can talk).

Sometimes we learn things by how they’re phrased. For us creative entrepreneurs, the business side of what we do involves positioning our creations as products. Did you know that every aspect of your creation is a product that you’re offering to your audience? It’s like Rodney tells us

“You are a product, your songs, your shows, your work are all products.”

Kinda different way to think about things, huh? You are a product, not just what you make. That’s a game changer, and it’s just the tip of the iceberg.

3 Keys To Music Success

One of the big questions, that was kind of a trick (oops, you caught me) was when I asked Rodney if there was just 1 thing you could do to become successful today. In my experience, there’s not magic button that if you master it, all your cards will always be winners.

No poker hand works like that. Life doesn’t either.

On the flip side, there are a few ingredients that typically produce great results the more you do them. Three of those are hard work, continually putting yourself out there (marketing, outreach, gaining experiences), and luck.

Wait, did I just say that luck is how you win?

Yep. But like Rodney put it,

“The harder you work the luckier you get. The more prepared you are and the more you’re trying to get attention, your lucky break will come around.”

You make your own luck, by working hard. The more you keep going the better you get. Honestly, if I hadn’t committed the past 8 years of my professional life to relationship building and connecting with people, I wouldn’t be here in this place right now. I wouldn’t have had the conversations with world-changing folks like marketing guru Seth Godin, fellow musician-entrepreneur Rachael Yamagata or other folks.

Put These Tips To Work For You Today

Planning is a big part of that too, which is where being visionary and focused on what it is that you want to achieve is such a big deal. It’s also where having someone to work one-on-one with you as a guide through this process is so important.

A big thanks to Rodney for joining me in this podcast. We talked about mentoring and having someone in your corner to help your music grow. That’s what I call Growth Farming. Want help with your music or entrepreneurial career? I want to be in your corner.  Contact Me and we’ll talk.

How To Get Better Gigs With Help From Dave Ruch

dave ruch get gigs education libraries schools

Music educator and gigging specialist Dave Ruch

Every musician wants to get more gigs, book better venues and be able to perform regularly. Performing for some artists is one of the main methods for profiting from the business of being a musician.

However, getting gigs is getting harder and harder. Fortunately for all of us, there’s Dave Ruch.

Dave Ruch Is Great At Getting Paid Gets

Dave is a seasoned musician with a history of performing and creating new opportunities to perform.

One thing that sets him a part from most musicians, is the types of gigs he gets. Instead of competing with every cover band in the coffee shop/bar-type venue, he’s found a truly uncommon method of getting PAID gigs.

Yeah, you read that right.

One of the best places for musicians to get in front of a captivated (and paying) audience is to go to places that thrive on educational opportunities.

Schools and libraries are two of the best places where both education and supportive audiences await you.

If only you know how to book at their locations.

How To Book Gigs That Give You More Time With Friends & Family

That’s the specialty of Dave Ruch’s blog, a thorough resource for musicians of all walks to find ways to perform in places that keep you active in the daytime so that you can spend time with your family or friends in the evening.

How many of you have families (spouse and kids or grand kids) that you don’t see as much because you’re always on the road or playing late night gigs?

Dave’s method of performing allows him to work during the daytime and be home in the evenings/nights with his wife and kids.

Even if you’re in your 20s or 30s and haven’t settled down with a family, the rewarding nature of being a part of children and youth’s future by providing an educational and entertaining presentation during their school day is a great opportunity.

Helping others is the mark of truly influential and powerful people. In these ways, Dave shows us how to get better at helping others through booking a different kind of gig.

diy artist route podcast cover musician entrepreneur audience growthMake The Most Of Your Opportunities

Dave says, “Most public libraries have missions of entertain and educate audiences.” This is a natural fit for a musician to make new connections.

As a musician and creative entrepreneur, your main job is to build relationships with people and give them something powerful to experience.

This method of booking a different kind of venue opens up new ways for you to grow.  It gives another avenue to take the method of The DIY Musician’s Radio Handbook and apply them to a new group of people to create success opportunities for you.

In a way similar to the past several DIY Artist Route guests (like Jeremy Young, Chandler Coyle, & Andrew Apanov) education in this music space is much more than a classroom experience. We all learn from each other.

Sometimes we have opportunities to take our art into new places to positively change the lives of others. In Dave’s method, you can get paid to do that too.

Quotes To Key In On

“What happens in the present is more important than being known in the end.” -Dave Ruch

“We’re all looking for hard, fast wins in the digital world. But few people are taking the time to build real relationships. When we miss building the relationship, we miss the chance to get real gold out of the exchange.” -D Grant Smith

“The wider you cast your net the busier you will be. Leaving your town gives you more work.” -Dave Ruch

Podcast Notes:

A big thanks to Bandzoogle for their continued support of The DIY Artist Route. They have 1 killer deal for musicians to get your own custom domain with a ton of built in features.

Use the promo code “DIYPOD” to get an additional 15% off of any order.

Education is a big part of what I do as a coach and mentor for musicians. I’m going to be hosting a series of free Webinars to show you how to build better connections, and more specifically make better contact with media for submissions. Click here to sign up to join me.

You can also set up a free session with me to talk about how to build your audience, grow your fan base, and more by filling out the form below.

 

How To Use Experience & Training For Maximum Impact

GrowthFarming-AppLogoExperience Still Matters. Here’s Why

You used to have to go to college or attend a seminar to get the education that’s now available online at a fraction-of-a-fraction of the cost. However, education alone won’t make you successful, no matter what field you’re in. Experience provides the testing ground to put education to work.

This is one reason why the aspect of selective education is so important. Think about it. In the information age, there’s little you can’t not-learn. The vast amount of data, education and information available can stymie your growth unless you choose to take it in stages.

This is where taking action-steps is so vital. For every blog article you read (including this one), take at least 1 action step towards putting what you gained to work (more on how to do that with this blog later on).

This is one reason why I challenge artists and entrepreneurs I work with through coaching to do specific actions after each of our sessions. The knowledge itself will take you places. However, you don’t reach the milestones you set without taking action. Action and experience paired with knowledge and understanding makes you a badass growth phenomenon.

How Education Is Still A Key For Growth & Success

This year I’ve spent more time diving into education as a resource for my own personal growth. I’ve also worked to develop a powerful network of some of the best creative industry educators, especially those who specialize in specific areas of expertise like marketing, audience growth (superfans in particular), social media, and platform building.

DIY Artist Route PodcastAmong the amazing folks I’ve connected and shared insights with include Jay Coyle (Berklee Online), Jay Coyle (Berklee Online & Music Geek Services), Andrew Apanov (Dotted Music), Brandon Gaille (The Blog Millionaire), Tom Giles (StageBloc), Michael Zipursky (Consulting Success), Steve Palfreyman (Music Launch Summit) and Seth Godin.

Most recently I had Jeremy Young from Soundfly & Flypaper on the podcast to discuss the power of education for musicians and creative entrepreneurs. TONS of great insight there.

Each of these incredible people have shared some very specific ways that education is a win-win for us. They’ve even shared some unconventional education methods. Go back and listen/download their podcast episodes to get more specifics.

Experience & Education Grows Our Ability To Build Relationships

The more we learn the more we have the capacity to learn.

Pair this with a thankful heart and attitude of gratitude (think growth farming and heart gardens here my friend) and you create the perfect outlet for connection with other people on similar subjects.

Honestly, it was partially my curiosity about a subject paired with my interest in these people I’ve reached out to which led to our conversations, and ultimately our ongoing connection.

screen-shot-2016-12-14-at-7-32-27-amOpportunities Opened By Way Of Education

Education creates doorways for longer-term connections. It starts with being curious. Curiosity is an absolutely necessary ingredient to making growth happen.

If you’re not curious how something works, or how you can learn to better yourself, it’s really hard to have the discipline to stick with the learning process.

Education works because of curiosity and commitment to growth. Without those two ingredients, it easily can become another thing we start out of intrigue and put on the backburner when the next shiny thing comes along.

In this phase, asking questions to the many teachers and pros in whichever space you’re spending time in creates a different kind of opportunity. It creates a different kind of connection. If you practice it well, with other insights you’ve learned here, you’ll gain an advocate and friend from the person you originally just wanted help from in an educational capacity.

I read a lot of books, mostly in the nonfiction realm. Though I don’t work in many of the industries that I read about, we can all learn some powerful methods of growth from those who have built something that works and that lasts.

I’m currently reading Tony Robbins’ Money: Awaken The Giant Within.  It’s a book that dives into several areas of personal and business growth. I’ve already learned a ton, and am already putting much of that learning into practice. I want to be great at practicing what I learn.

Another great book I read this year (that I highly recommend to you) is John C Maxwell’s How Successful People Grow.

Obviously, growth is something I’m a big student of. This little pocket-sized book took me 3 months to read because each little section has so much powerful wisdom I couldn’t fly through it. It’s been transformation to my growth this year. You need to read it.

Curiosity and intrigue are why many of my entrepreneurial friends outside of music love The DIY Musician’s Radio Handbook. The nuggets of community-building, effective communication, and networking in the book apply to everyone, regardless of your industry. It’s especially powerful for musicians because the How-To for getting radio airplay, blog reviews, and so forth are clearly detailed.

Investing In Educational Platforms Works

If you’re like me, you’ve probably signed up for a ton of free webinars, email courses, and online training programs that have a $0 price tag.

It’s natural to want to see how to win in this entrepreneurial and creative business without spending much cheddar. However, most of the free stuff doesn’t teach much.

There’s a reason why education continues to grow as a platform for success. What we invest in we practice. If something doesn’t cost us anything, we don’t spend much effort or energy in putting it to work.

However, when the growth method/education has a cost to it, we are naturally inclined to take it more seriously and take action on what we learn. That’s why if you really want to grow and learn how to do something from someone who truly knows their stuff, you should pay them for that information.

Knowledge is power. Experience is power. Knowledge plus experience plus great teachers create the kind of growth that can’t be stopped.

In the grand scheme of things, many of the best online training vessels have a much lower cost than your average semester at a university. Even a $100-$500 training online is cheaper than a semester at a state college that will run you at least $4000, even if it’s a junior college.

Plus, with online programs and training you get to be trained by people who are consistently putting their knowledge and experiences into practice. For a few hundred bucks (max price, often many courses cost much less), you can get the training and insights needed to skyrocket your success.

14206223_10154025032113918_710099330792237955_oWhat Education Platforms Should You Try In 2017

As we look to the future, what goals do you have? Think about the specific areas of your music or creative enterprise that you want to grow in.

Knowing your goals is the first key step in determining where to put your focus and attention for growth through training and education.

This short list is some of the growth and education platforms I have experience with from working with these fine folks in the past, including taking their courses. With the exception of the Music Launch Summit (and my own course listed towards the bottom), there’s no affiliate link in this for me.

I’m including these platforms because I believe in them and can attest to how effective they are. I’m not getting paid anything to do this, so the incentive is purely to help you. It’s a straight plug for folks I know who do great work and who can help you grow.

  • If you want to learn how to build your sound (production), write better songs, learn how to win in the music industry and more, Soundfly has some great offerings. Click here to get in.
  • If you want to grow your social media presence on Twitter, I highly recommend my good friend Carlos Castillo’s course. Click here to get in.
  • If you are trying to figure out how to get radio airplay, blog features, podcast interviews and build a powerful database of music industry influencers, my Indie Radio Course is just what you’re looking for. Click here to get in.
  • If you have thought about hiring a PR firm or publicist to get the word out about you, get interviews or reviews, but struggled to find the right company that wouldn’t break the bank, you can learn how to Be Your Own Badass PR Pro in this great course that I was a part of. Click here to get in.
  • And if you want to learn from the best of the best in the indie music world, my friend Steve Palfreyman’s Music Launch Summit features special training sessions and more with the likes of Dave Kusek, Rick Barker, Cari Cole, Rodney Holder, Yann Illunga, Wendy Parr and a ton more great teachers. Click here to get in for this coming year’s lineup. It’s going to be even bigger and more incredible this year than when it debuted.

 

DGS_RadioHandbook_Cover-1AWant some FREE education? Most of us do. Here’s how you can get a free gift this season, just from me. Like I said in the last podcast episode, I’m giving away a few free copies of The DIY Musician’s Radio Handbook to my Growth Farming community in my email list. You can sign up for my email list in the right hand column to connect more with me and have a way to get a free copy sent out soon. Looking forward to connecting more with you!

Jeremy Young Teaches Music & Collaboration In Podcast

Jeremy Young musician flypaper soundfly

Jeremy Young

Education for musicians and creative entrepreneurs is at an all-time high. There are multiple courses, books, seminars, trainings, workshops, blogs and everything in between for all of us to become the finest, brightest, and best at our creative endeavors.

Jeremy Young is one such educator. A musician, blogger, and education specialist with Soundfly, Jeremy has spent the past several years blending his experience with music with knowledge and expertise. The results are a powerful combination of expertise and know-how that he shares with us here.

Insights Into Jeremy Young

Jeremy is a student and musician. He’s taken his experience in the realm of musicianship to discover different methods of growth for not only his music career but also his entrepreneurial path. One of those methods is creating different music related companies. This little nugget of insight was really cool to talk about.

There’s a mention of Palaver Press in our chat. It’s a company he created to pair audiobooks and authors with musicians. There’s a market for this kind of collaborative connection between 2 different types of creators. It’s a path no one has carved yet, and one that he’s still exploring. I’m diving into this too, in a little bit of a different way. Grab my audiobook on Noisetrade to see more of what I’m talking about.

On the surface, it may seem like a wild pairing, authors and musicians in one product line. If it seems like a stretch, that’s the results of great education. Great teachers, mentors, and coaches know how to stretch their students to a place where they do more and become more than the common student. Or to put it this way,

“Growth happens by stretching and being challenged. When you stick to just what’s manageable, you’re really exchanging opportunity for frustration instead of exchanging opportunity for opportunity.”

Aside from performing with his band Sontag Shogun, Jeremy teaches courses on guitar and business at Soundfly. He also has a few music related businesses. He loves helping musicians grow by way of the Soundfly blog, Flypaper. Go there to get some fantastic articles.

soundfly education courses musicianThe Pairing Of Values Creates Bigger Wins

When was the last time you saw your core values as a connection point with other people? This is a big subject that has a lot to do with who you attract to your audience tribe, and who you connect with on a collaboration/networking presence.

Values are the beliefs and ideals that drive what you do. For some, it’s authenticity in their creative expression (meaning they’re going to be themselves instead of adopting a 2nd personality when in “music mode”). For others it’s relationship growth. Values drive what we pursue and how we pursue growth. It’s like Jeremy says,

“Interpersonal relationships are always more important than the project itself.”

Our values help to define how we connect with people. Too often, musicians look at their creative process and the end result as something independent of other people. The best results for your work will come from how you pair yourself with strong relationships, and shared values among other people. This is a common theme in The DIY Musician’s Radio Handbook.

 

How To Create Opportunities For Collaboration

I first met Jeremy Young through the avenues of curiosity. As I said in the podcast, I read a blog he did for Sonicbids where he talked about the 5 best books every musician needed to read. I had just published The DIY Musician’s Radio Handbook, and I wanted to see how to get it in front of him. I started a conversation based on his work, and that led to an education on Soundfly and a new friend.

It was clear in his blog article that education is a big value. It was also clear that he is someone who reads to further his knowledge base. He and I share these practices and values. I felt confident that reaching out to him would result in some great connection opportunities and I was right.

This initial contact (by way of email) created conversations that led to collaboration. We both saw how our stories are similar, and how we can be a resource to each other. Education in the digital age isn’t the classroom that many of us grew up in. We’re not necessarily limited to logging in to an online portal and only interacting with the teacher in that portal (like a classroom in school). There are opportunities to collaborate together to grow even more, you just need to ask the right questions.

Need help knowing what questions to ask to build your knowledge base, collaboration opportunities, and further growth? Connect with me and let’s talk.

 

 

How 34 Taught Me To Embrace Failure

The one and only Bo Jackson

The one and only Bo Jackson

You may be wondering who or what “34” is. That’s a good question. I’ve been pretty fond of 34 for about a year. The reason: It’s my age (until Wednesday this week). It was also the number of Hakeem Olajuwon, Walter Payton, Nolan Ryan, and Bo Jackson (the greatest athlete ever, in my opinion, and who I share a b-day with).

Over the past few years, I take the cake and the candles and do something a little different. I look back at the year kinda like we usually do on New Year’s Eve. A look back at the successes of the past year and how to improve upon them. There have been quite a few successes I’m very proud of from this year, and one of them has to do with learning to embrace failure.

Why Embracing Failure Is Important


I don’t know about you, but I didn’t learn how to fail in school. I learned how to avoid it. Mostly, I learned how to avoid it at all costs.

Both of my parents are really smart people. My dad is an engineer and my mom works in the medical community. My sister is also pretty brilliant, working for one of the largest design companies in the world. Smarts is something that should have been natural for me, and probably would have been, if only I’d paid more attention.

Instead, I spent a good amount of time avoiding things that were difficult, particularly math. From the story in the video, math was something that I didn’t ever understand as well as I should. My avoidance of understanding led to failures that have taught some pretty profound lessons 20 years later.

This year, while I’ve succeeded at expanding my horizons and connecting with a much larger base of folks in the creative industries, I’ve also faced some pretty big challenges. Whereas in the past I might have run from those challenges, or beat myself up for not winning right away, I’ve taken a different path.

Failure is a great teacher because it costs us something to learn the lesson. What’s something I failed at? I didn’t execute on my launch plan for the DIY Musician’s Radio Handbook. That’s the honest truth. Did I make a plan? Yep. Did I map out a course of actions to take for 3 months to make it happen? You betcha. Did I start that plan with a lot of energy and enthusiasm? Yeppers.

So what happened? Why would I consider the launch to be a failure?

I don’t consider the launch a failure. I consider my execution of the launch plan to be. I started it the right way. I mapped things out. I had a strategy. But I didn’t stick with it and update my progress as I went. After the first few weeks, I just guessed at what I needed to do and kinda went through a series of actions that ended up working out pretty well.

What’s the lesson learned from this? Several actually. First, make a plan and stick to it. Second, create a calendar for what action steps to take on a weekly basis until those things become second nature. Third, be organized and follow through. Making the plan and executing the plan are different things. They both need to happen for success to be achieved.

Was the launch of my debut book a failure? Nope. However, I can recognize the difference between the success I have had and the success I could have had. Execution on the plan is the difference.

Overcoming The Fear Of Failure

One other big thing that failure has taught me is that it’s not as scary as I thought it was. I have avoided failure for most of my life out of fear. One of the big victories of 34 is diving deep into my heart and digging up the darkest fears that have hindered my growth. Bringing these things out into the light to be examined and discussed has been a tremendous method of creating success.

Fear and failure go together like a tag-team wrestling tandem hellbent on destroying progress and opportunities for growth. Fear builds on the worst scenarios of your life, or the worst-case scenario possible, to convince you to give up. Quitting and not believing in yourself leads to the ultimate failure: one where you throw in the towel.

When I think of that combination, my old days of watching wrestling come to mind. It’s like the terror that the Undertaker and Kane used to instill into people. But facing those two is not an impossible task. We just need to smell a different kind of attitude (yes, that’s a reference to The Rock).

Instead of fearing failure, and instead of looking at failure as a zero-sum game, let it be a teacher. When we don’t end up with the results we want (aka failing), we have the opportunity to go back and look at what happened. Analyze the space and the actions. What could have been done differently? Was something in the plan not done right? Where did things go askew and how?

Failure creates opportunities to improve, to rise up, to grow.

It also makes us much more thankful of the opportunities and happenings of success.

Shifting Gears To Look At Some Big Wins

d grant mcmurray speechSpeaking of that, the success of 34 has been far more vibrant and joyful than anything else. Here’s a shortlist of the big wins this year has brought:

-Outstanding growth through the DIY Artist Route Podcast including monumental conversations with folks (and heroes) like Seth Godin, Derek Webb, Matthew Mayfield, Rachael Yamagata, Kevin Kelly and Jon Nastor.

-Guest spots on podcasts like The Miews with Shane Freeman, We Spin with Andrew Apanov, Bridge The Atlantic with Marcio Novelli and Ross Barber-Smith, Music Monster with Greg Wilnau, Hack the Entrepreneur, and more.

-Being a presenter on the monumental Music Launch Summit, the largest online music growth conference hosted and managed by the incredible Steve Palfreyman

-Being a featured writer for some outstanding music publications like Sonicbids, Bandzoogle, and Hypebot

The Appetizer Radio Show gaining new stations carrying the show across the country

-Launching my speaking career doing presentations about Growth Farming For Success including speeches at universities, organizations, and finishing 3rd in divisional competition with Toastmasters

-Releasing and spreading my first published book The DIY Musician’s Radio Handbook

 

That’s a lot of great things to come in just 365 days. I’m excited about what is to come in the near year, which will include some new offerings just for you to help you grow. I’m excited to share more with you, including insights on this road that include what is working for me and what isn’t so that you can have the most wins every step of the way.

Finally, since winning and growth are such big focus points in what I do here with helping you growth farm, I’m giving away a few copies of my book. Get a chance to grab a copy by signing up for my email list in the right hand column. The giveaway is for my group and community. Join up with me in there and we’ll talk soon!

 

 

 

Mark Steiner On How To Build A Successful Company

mark steiner gigsalad entrepreneur creative

Mark Steiner

In the 16 years I’ve worked with for profit and nonprofit businesses, particularly in radio, media, and the entertainment industry. There are a few key things that make for thriving organizations.

I knew from the first conversation I had with Mark Steiner at GigSalad that he had cracked the code too. In this podcast episode we both share our perspectives on what makes growth work for entrepreneurs, small businesses, artists & musicians. We find common ground and a lot of perspective that helps to put the art of Growth Farming to work.

Mark Steiner On The DIY Artist Route Podcast

Part of what put me on Mark’s radar is the platform he created and owns that is a marketplace for both musicians, entertainers, and speakers to land better gigs. Every musician I talk with struggles to figure out how to get booked at better venues and how to make their tour schedules work. GigSalad is one method that musicians, artists, entertainers, and motivational speakers can use to land more gigs. Building your reputation in the process is also what drives growth and success here.

I wanted to talk with Mark Steiner because of GigSalad but also because he’s an entrepreneur who has illustrated very specific key points to the Growth Farming method. One particular point he’s lived out is illustrated about 35 minutes into the podcast where we discuss the difference between being selfish and loving yourself:

“If you truly love yourself in the purest sense of the word, that you’re patient with yourself, you’re kind, not rude, you have compassion and love. Then the absolute natural, the absolute natural manifestation of that is love that you give to others. It just oozes out of you. So if you have people who are not expressing love then they’re not loving themselves.”

Throughout our conversation you hear a man who has come to terms with life itself, battled his own sense of identity and made some amazing discoveries in the process. We also talk about the idea of the Heart Garden, which is core to Growth Farming as a means of success.

Inside each and every one of us is a garden. The fruits that come forth out of our lives (our words, actions and attitudes) come from what we plant inside of us. Mark’s success in his business as an artist and entrepreneur illustrate his growth in building the right kind of garden.

One of the past DIY Artist Route Podcast guests, Steve Palfreyman, shares a similar ethos. There’s a lot here that pertains to emotional intelligence, which is a key point to success for any entrepreneur, business, or organization. It’s very much what Mark says here:

“I know my strengths and what I’m good at and I follow what comes natural to me, which is emotional intelligence. I’m comfortable there. I can talk about my feelings and other people’s feelings and relationships. I think those are the driving forces to any successful business.”

There’s a lot of joy that is gleaned from this podcast experience. There’s also a lot of wisdom. What does it take for you to really build success over time, cultivate strong relationships with people to open new doors, and see real fruits come forth? Adopt the method and advice that Mark Steiner illustrates in this conversation.

More On GigSalad & Growth Opportunities

On a side note, I’ve been using GigSalad as a way to get my name out for more opportunities and the system is well setup. Their support team is a group of fantastic people who are easy to work with and will help you along the way. I really believe in this marketplace, and I’m not being paid to say that.

You can get more info on Mark and get signed up for free to use GigSalad here.

Putting it all together for your artistry is also illustrated in both The DIY Musician’s Radio Handbook, and the Seth Godin Growth Farming Method Ebook.

 

 

Secrets To Media Coverage With Michael Zipursky

 

michael zipursky coach consultant success

Consulting Coach Michael Zipursky

When I read someone with a massive influence talking about some of the same things I do, I take note. Michael Zipursky wrote a recent blog piece about how to get published in industry publications to boost your exposure. He’s been featured in big media platforms like Huffington Post, Fox News, American Express’ Open Forum and more. Turns out his methods are incredibly similar to what you’ve heard me talk about here.

Learning From People In Different Industries

Yet we work in 2 completely different fields. Michael works with consultants in business. I work primarily with musicians and entrepreneurs in the creative industries. His methods for getting big media companies and the people behind the publications to take notice are very similar to what is detailed in The DIY Musician’s Radio Handbook. Did I know Michael’s methods when I wrote my book? Nope. However, like attracts like.

A few of the past DIY Artist Route podcast guests have come from non-music related industries. There have been a few people on social media who balked at learning non-musicians about music growth. Here’s the thing: growth principles are bigger than any industry.  Don’t choose to close your mind off to people in a different field or industry because it seems to not apply. That’s a dangerous place to live.

Instead, have a teachable mindset. Teachable folks can learn from anyone. If you want to know how to do something someone else is doing, or you want to connect with them, it’s not hard. After reading his blog article, I reached out to him and made a connection. The result of that connection is this podcast conversation.

Michael Zipursky Secrets To Media Exposure

How do you get someone to pay attention to you? You start by paying attention to them. It’s what Dale Carnegie talks about in How To Win Friends And Influence People.  Remember this quote from Carnegie: “You gain more friends in two months showing interest in other people than you can in 2 years trying to get other people interested in you.” That matters when contacting media to get their attention.

The majority of emails sent to media are Spam. Same is true in business when people are trying to get the attention of others. It doesn’t work.

“It’s all about the relationships. When you can establish a relationship with an author or editor, you’re going to get a lot more focus from them than if you send a Spam message.”

In the podcast, Michael lays out 5 specific steps to take to get yourself and your work in front of big media publications. The method is the same for getting in front of radio. The step-by-step process is detailed in 9 videos, a comprehensive training workshop, and coursebook in the Indie Radio Promotion course.

As a coach to coaches, I pay close attention to what Michael talks about on Consulting Success. His platform is about how to be a better leader, how to guide leaders to create more wins, and how to keep growth happening on a regular basis.

His success is in leading people of all walks of life to achieve more using systems and structures. The most successful people in the world have coaches and mentors who work with them to make magic happen in their lives and professions. No one gets to the top on their own.

“One of the big keys to success for every successful person I know and every successful person out there is having a coach. Music artists, athletes, actors and so forth all have a success coach. They identify who is out there and who can they learn from to get that help. That helps them fast-track their success.”

Like Michael, I’m driven by creating big wins for creative people like you. Whether that’s launching your next project, growing your audience, or simply figuring out the next steps to take in your journey, I’m here for you. For more on working with me as a coach to growth farm your success in music and business, contact me here.