The DIY Artist Route & You series continues with a colleague who I’m becoming better associated and friends with, Liza Wisner. Liza is an amazing and passionate entrepreneur with a heart for helping to build strong communities where education and opportunity are available to everyone.
I first was introduced to Liza as a radio guest when she was a finalist on NBC’s The Apprentice with Donald Trump in 2012. During that time, Liza had established herself as a team player and as a savvy business person in a variety of ways. She ended up finishing 3rd on the show, but the experience helped her to grow her entrepreneurial skills and build new business relationships that continue to help her in her new enterprises.
I wanted to include Liza Wisner in this podcast series for a few reasons. First, the essence of what makes an uncommon artist thrive is your ability to build communities around not only your music but also the people who are most drawn to you. Community building is key to success in the new music industry, because just being known is no longer something only the top performers have. Social media has a lot to do with that, and it’s something Liza and I discuss in this podcast.
Another reason why I wanted Liza on the podcast is because she brings a fresh, entrepreneurial perspective to what growth really looks like, discussing how it’s not a matter of arriving at a certain spot or achieving a certain outcome that creates ultimate success. Instead, success is a journey you are constantly on. Her perspective and take on not only success, but real growth on our different and uncommon paths is very pertinent for where you are as an artist, entrepreneur and creative person.
If you have any questions or want more information on Liza Wisner and her organization PowerUp, you can find out more HERE.
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