If you want to talk to someone who has proven time and again how to build a strong audience base, you talk to Rick Barker. The man behind Music Industry Blueprint and the former manager of Taylor Swift is not stranger to building a passionate following. He’s also ready and willing to dish out tons of great advice to artists willing to do the work.
That’s the one kicker he shared with me in this podcast conversation that makes the biggest difference: having the work ethic to get stuff done.
Putting The Advice Of Rick Barker To Work
There is a lot (A LOT) of information being produced every nanosecond on “How To Do XYZ” for your music career. Creative entrepreneurs of every kind have more resources and guides to grow than any point in history. However, what makes the real difference between those who do and those who dream is simply the act of doing.
“The difference between a great artist and a super star is work ethic.”
Being someone who has committed my life to helping artists and business people grow personally through mindset training and build audience through Growth Farming coaching, Rick was a treasure to connect with. His insights and methods fit perfectly within the scope of what is shared here on the blog and other episodes of the DIY Artist Route Podcast.
Discussing The Benefits Of Radio With Music Promotion
It’s also interesting to follow our conversation as it gets into the realm of radio. Rick Barker spent years in the radio industry, but on a different side of the curtain than I have. His experience comes from the commercial side, which I’ve long been critical of.
As we discuss the benefits of radio, you’ll notice a slight disagreement in our individual feelings on the role radio plays, as well as the benefits of radio airplay alone to grow your music. Here’s the thing, it’s important for us to talk with people who have a differing viewpoint than we do. In doing so it sharpens our perspective while also discovering new things.
I won’t shy away from heralding the benefits of public and indie radio in the growth of your audience base. Where that piece of the chat may seem like a dissenting viewpoint, it brought us closer together in discussing the real meat and potatoes of radio airplay: relationship building.
However, as Rick states, radio alone isn’t going to skyrocket your music career. You need more than that, which includes audience engagement and great customer service. You are a business as a musician. His tips on specific actions to take to make that happen are spot on.
“You get radio airplay and exposure anywhere you possibly can. It’s what you do with that (airplay & exposure) afterwards that’s important.”
We also agree that far too many artists try to promote their music to radio before they’re actually ready. You need to have 3 key things before radio is going to work for your career. I highlight those 3 specifics in the Get Radio Ready ebook (free). Grab it.
Get more on Rick Barker and his incredible work on Music Industry Blueprint.