How To Have Music And Business Sales Success

How To Have Music And Business Sales Success

First things first, if you haven’t experienced the brilliance of RSA Shorts, head over to their Youtube page (which also has their full length video speakers, all are excellent). The cartoon presentation of these clips from great speeches is something that needs to be shared in classrooms, boardrooms, living rooms and anywhere else where problem-solving …

The Power Of A Super Fan For Your Music

When you think of one of your Super Fan, who comes to mind? Are there attributes of this person that you can identify? It’s important to recognize one very important characteristic to this person so that you can fully appreciate the impact they have on your music. It has everything to do with choice, selection …

Community Is The #1 Key To Ongoing Success

Community Is The #1 Key To Ongoing Success

When you begin something new, you’re always on the lookout for keys to make “the new” work better and grow. That’s inherent to the process of creating and building. Once you’ve been doing something for a while, you amend your processes to be more efficient and operate better. And after building something for a long …

Chandler Coyle, The DIY Artist Route And You

Chandler Coyle, The DIY Artist Route And You

The DIY Artist Route has taken on a new life. This time, instead of talking with a musician I decided to get some perspective off the beaten path. Chandler Coyle is a music industry expert. He has decades of experience in helping musicians in a variety of ways, from website building to marketing. He is …

The Art Of Finding What You’re Looking For

The Art Of Finding What You’re Looking For

Remember the U2 song I Still Haven’t Found What I’m Looking For? Sorry Bono, we’re all in your boat too. I spent my youth and young adulthood looking for something. I (sort of) knew what it was, yet it remained a mystery at the same time. At various intervals I thought I’d finally found it …

Tony Lucca, The DIY Artist Route And You

Tony Lucca, The DIY Artist Route And You

Recently I was granted the opportunity to talk with a really great guy, Tony Lucca. I’d only heard his self-titled album before given the interview with him. Upon researching his background, it became more apparent that his story is incredibly valuable to both artists and entrepreneurs who have made fame their lone quest. Fame wasn’t …

Master One Simple Way To Grow Your Fan Base

Master One Simple Way To Grow Your Fan Base

As musicians, our primary focus is on making music and finding ways to grow our fan base. As entrepreneurs, our primary focus is on expanding our business and grow our revenue streams. Other things we need to do to grow are marketing and promotion. We turn to social media like Facebook and Twitter to make …

Build A Super Fan Tribe The Bruce Springsteen Way

Build A Super Fan Tribe The Bruce Springsteen Way

Over 40 years and more commercial success than you or I can throw a stick at might make some musicians think that Bruce Springsteen is so untouchable as a musician, trying to follow his path to success is a pipe dream. That thought would be off, in a few ways. After completing the biography Bruce …

Thomas Edison, The DIY Artist Route, & You

Thomas Edison, The DIY Artist Route, & You

Thomas Edison was a genius. He was also one of the greatest inventors of the modern era. And he was a self-starter who didn’t let obstacles interfere with his vision or his mission. That last part  sounds the most similar to you and your path as an artist and musician, doesn’t it? In case you …

Why You Must Have A Mission Statement To Grow Your Audience

Why You Must Have A Mission Statement To Grow Your Audience

Why do you do what you do? This is the heart of every organization, company, leader, speaker and author’s work. This mission statement defines your why to understand the purpose of your endeavors. Understanding your why is what connects other people to your cause, your music, your business, your brand, and ultimately to you. World …