A Mentor Is Many Great Things

I asked a group of individuals and  professionals what they think of when they think of a MENTOR. This was their response. None of it is negative. All statements are measures of greatness. Guidance Present Humble Helper Support Liberator Guide Teacher Wisdom Non-Judgemental Knowledgeable Compassionate Sharing Age-less Experienced In Overcoming Particular Challenges/Obstacles A mentor is …

Reach Your Goals By Narrowing Your Focus

Reach Your Goals By Narrowing Your Focus

It’s becoming increasingly harder to get things done with the number of messages, emails, social engagement posts, and other content all targeting us with headlines that offer something we think we need (or worse, something we think we want). How to gain more money through your network, how to improve your booking and sales, to …

Why Focused Audience Growth Is Essential

Why Focused Audience Growth Is Essential

Every musician is trying to grow their audience size with everything they do. This is especially true with posts on Facebook, Twitter, Instagram, and email messages. For those of us who work in media, we get constant messages from bands promoting their music. Why? The confusion many artists have with what they perceive as audience …

How To Promote Your Music With No Money

How To Promote Your Music With No Money

Hey indie musicians and emerging artists starting out: Read and Engage with Small Business Media. Why? Because that’s what you are, a small business. You have a custom product (you and your creative work) that you are trying to market and sell to people across your region, state and country. Guess what? You’re a Small …