That’s a question I ask artists both solo and in bands all the time. The #1 answer I get is not the best one. The response I get is that they’ve got songs on iTunes and Amazon (both great sources to sell) and some offer music for sale through their website. All of these options are great but if you leave off trying to get your music into physical stores, you’re missing a HUGE opportunity to do the #1 thing your music career needs to be successful:
Attracting The Right Type Of Fan.
Yes, there are types of fans and if you spend any time talking to me you’ll know the one target fan you should be striving to reach- your super-fan. Recently I did a webinar that talked exclusively about the impact that growing a core audience group (aka Super-Fans) does for your music. Here’s where CD Warehouse fits perfectly into having the magic that indie artists need, especially those unsigned and operating on their own.
CD Warehouse is a company that continues to do something in the 21st century that other companies couldn’t. They sell hard copies of music. Remember Blockbuster Music? When I was in middle school and high school in the 1990s, Blockbuster Music was the store everyone hung out at. It was where we picked up the latest music as well as some of the underground stuff you couldn’t find elsewhere. Then iTunes happened and Blockbuster Music found the same fate that Blockbuster Video did, nation-wide closings.
How is it that a store that relies on selling CDs, vinyl records, DVDs and other media can stay open and operating in an era in time when digital versions of music and movies are what everyone is into?
It’s simple. CD Warehouse has built their business model around targeting super-fans of music and movies. They’re not interested in doing what everyone else is doing. They sell the products that true fans want. As their website states:
“At CD Warehouse we believe a growing number of consumers still prefer to purchase their entertainment in a real store. They want to hold a tangible product in their hands, admire the cover art work and check out the lyrics—and they appreciate the value that having that piece of entertainment brings.”
Tell me that is not the mantra that you need to have as an artist who is competing with a million other artists for the same audience?
I already know one of the things that will be said about my suggestion that you get your music into stores to sell.
“But it’s so hard to get your music in a store. How can you get your music to sell at CD Baby or other stores that sell hard copies when you can’t find a contact person with the company?”
That’s a great question. I didn’t say the process was easy. This process and course, like everything you will do, requires some relationship cultivation and nurturing. Their website has their contact info, including email and phone numbers.
Squeaky wheels get grease, so squeak a little via your email and phone to reach out and discover what steps you have to take individually to get your music in a store. While you’re at it, do the same thing with every store in your city or region that sells CDs, vinyl, or hard copies of music (other than Wal-Mart; we can agree that’s a waste of your time). If you find a way that works for you, feel free to share it.