The latest episode of the DIY Artist Route Podcast is here! And it features none other than my good friend Angela Mastrogiacomo.
Aside from being one of the most inspiring and kick-ass people I know, Angela excels at the real heart of PR and marketing work: relationship building.
That’s why I had to have her on the podcast to share her insights with you.
As a music curator and media host, there are a lot of marketing and PR people who contact me every day, usually for the same reasons.
They have an artist or band they want to promote. Maybe there’s a new single their artist just released and they want media feature on my radio show. They want a review or feature of some kind.
But most PR and promotions companies do their job wrong. Way wrong. I refer a ton of artists and people to Angela because she does it right: the relationship building way of Growth Farming.
The Common Problem With Most Music Promotion
This are some of the traditional ways that music promoters, publicists, and PR companies operate. Tragically though, many marketing and PR endeavors fail. Too many promoters use the cold email method for promotion and it fails.
Whether it’s a company that charges and arm & a leg for their work or it’s a do-it-from-scratch solo artist reaching out to media for feature, the key element in this puzzle is…….you guessed it, relationship building.
Which has become somewhat of a buzzword these days. When subjects as important as relationship building become buzzwords, it’s easy to lose the meaning of the concept. Which is another big subject we dive into in this podcast.
One big thing that trips creative entrepreneurs like you and I up is our own negative mindsets. Wait, what does that have to do with marketing, or with relationship building? Everything my friend!
Like Ryan Holiday Says “The Ego Is The Enemy”
Our ego can be our worst enemy. Ryan Holiday’s seminal book (of the same title) gives a lot of insight into this issue that all of us deal with. For some artists, the ego says that who they can’t connect with a music influencer with their story or music.
So they try to parrot the work that other bigger artists do to promote themselves. It’s not genuine, therefore it doesn’t connect in the best ways that a sincere approach to relationship does.
Other artists struggle with a more arrogant form of ego, one that tells them they should be treated like royalty. So talk yourself up like you’re a god, and have the media eating out of your hand. And if they don’t respond to you this way, screw ’em!
That’s the ego talking.
When you work on marketing yourself, building genuine one-to-one relationships takes you further than anything. It’s what’s made Angela so successful with her work on Muddy Paw PR and Infectious Magazine. She’s written tons of articles for Sonicbids and other music-centered publications, all covering the subjects of marketing, PR, and relationship building.
How To Let Go Of The Ego With Help From Angela Mastrogiacomo
We all deal with ego. Ego affects our mindsets, creates fears and insecurities, and if not dealt with can cause struggles that aren’t overcome. One weapon against the work of the ego is vulnerability. Sounds strange right? How can vulnerability be the antidote to ego? Angela and I discuss this at length in the podcast.
I’m being fairly overt here. Listen to the podcast. Download it. Share it. Then connect with both of us and share your story with us.
Here are some ways to connect with Angela. She wants to hear from you so reach out to her and tell her you heard her on the DIY Artist Route.
She gave her email at the end of the podcast, but in case you missed it you can contact her via firstname.lastname@example.org
Fears and mindsets are struggles for everyone. Honestly, dealing with personal fears and negative mindsets has been a very big part of my year in 2017, which is why you haven’t seen me post as many blogs or pieces.
I’ve learned a lot in this process, and understand more how to face deep fears, and what it takes to overcome them to win in business and in life. If this is a struggle for you, you’re not alone.