Following This Twitter Trend Will Burn Bridges

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“Twitter Tip: Keep tagging the same person in a post that you make every single day with a link from 9 months ago to boost your site traffic.”

That’s not really a Twitter tip, but there are people who are following this course of action every day. It’s certainly a way to burn bridges quickly with the people who are tagged. Here’s why:

Someone a while back must have found some success doing this on Twitter, so they told someone else to do it. Eventually it became a trend or a “How-to-grow-your-Twitter-following” tip.

Or maybe no one has had success with this but continued doing any way, and because they did it to someone it was copied. We tend to do what we see others do, even if it doesn’t work.

But the reality is, this provides little benefit to the people who are tagged when there is no response from the individuals posting the tweet. There’s also no response from the followers of either entity, no clicks to the link, and no traction from the post.

If a social media trend annoys you, it probably annoys others too. If something annoys you, do you want to have people do it to you?

Here’s what happened: I did a feature article on an artist who was trying to grow their audience. It was a short piece several months ago (close to a year now), a few words, a video, a brief review and that’s it.

The week the tweet was posted, I promoted it a few times. That’s appropriate. The promoter of the artist promoted the link as well. Two weeks later, they were sending the exact same tweet nonstop every other hour. Then 6 months (yes months not weeks) later and at multiple times a day the exact same tweet was being posted by this promotion group for the artist. And I’m tagged in it.

“Why is this annoying?” you may be thinking. Isn’t getting tagged so much by artists and promoters a good thing for rankings and publicity?

It might be, but I honestly haven’t see a jump in site views or links clicked because of that. What I do get are countless notifications that someone tagged me. Like you, I want to see who is engaging with me and how I can respond. But you can’t respond to the same message again and again. It’s Spam, and trying to respond to spam doesn’t do much.

Plus, the Promotion Company won’t reply to the tweets I have sent regarding this issue. So what good does their Tweeting do for them?

When you get publicity, a review, or mentioned by the media you should promote that link or video or whatever it is. You should promote that for a week, and you should use that to forward your marketing. But don’t rely on that one piece of press exclusively. Certainly don’t use the exact same copy every time you post something on social media, especially if you’re tagging the media contact in it each time.  It doesn’t make you look very good.

Let me be clear. I’m not opposed to being tagged, actually it’s a great thing because it usually builds connections. But when tagging someone turns into spam, it’s going to be really hard to get them to talk about you organically to their following, and that is what you’re really after. Organic shares generate so much more activity than any other kind of post, including paid promotions (which are also effective).

All this to say, be careful how you treat your posts and marketing messages online. If you’re saying the same things over and again, and if you’re not really working to make connections and conversations with people, that can come across the wrong way and burn a bridge. Do you know what your marketing and communication strategy is online or do you have one? If not, you and I should talk.

Spam doesn’t serve anyone’s interest, the musician/artist, the media platform, or the audience. It doesn’t work on social media and it doesn’t work when contacting radio stations. Yet, this happens every day. Have you ever tried to get noticed by radio, media, or online fans by tagging people? Have you sent the same message out to countless contacts, hoping to get a reply so you can get featured?

You may still be waiting for a response that won’t come.

There is a way to make real connections, both with fans and with radio. It has to do with how you reach out, not necessarily what you say. If this has been your experience, let me know what you are wanting to do that isn’t working. Your difficulty or struggle is something artists face everyday. Let’s talk about how you can overcome them.

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