The DIY Musician’s Radio Handbook:
If Dale Carnegie wrote How To Win Friends & Influence People for modern musicians it would read like this!
How To Growth Hack Your Fan Base & Build Stronger Networks Using Indie Radio Airplay
Growing your audience and building your fan base happens when more people hear your music. Music submission to media (radio, podcasts, blogs, etc) is how that happens. You’re likely sending your tracks and links out to media right now. But what is your outreach strategy? If it’s blasting a ton of email addresses and contacts that you don’t know, you’re likely to get a TON of silence in return.
How can you change that and get media responding to you with “Yes, we’d LOVE to play your music!”?
By following the method and strategies laid out in this book.
Successful outreach to media requires a system that organizes your messaging in a finely tuned method, just like a good guitar on a record.
The keys to growing your music through indie radio have to do with how you reach out to radio and what your ultimate purpose for reaching out is. What can indie radio give you beyond airplay? Find out in the book.
3 Big Takeaways You’ll Gain From The DIY Musician’s Radio Handbook:
- Proven step-by-step process that has worked for the best DIY, indie and unsigned artists to get radio airplay and gain the attention of music influencers for incredible growth
- How to target the right stations for your music and how to communicate shared value with station managers
- Principles and methods to use to build relationships with music industry professionals that makes for bigger and better wins for your music and your career.
Here’s what musicians and industry pros are saying about the DIY Musician’s Radio Handbook:
“The DIY Musician’s Radio Handbook is a good tool with great advice for musicians wanting to contact radio hosts about getting airplay. I appreciate that D Grant emphasizes the importance of relationship building, something that is overlooked.”
-Tim Board, producer & host of Front Range Radio on KCMJ in Colorado Springs, CO
“As a station owner I sift through hundreds of emails a week from bands hoping to get radio airplay for their songs. D Grant Smith’s book “The DIY Musician’s Radio Handbook” is a great guide for any musician looking for radio airplay. It is a concise information-packed guide for artists of any genre.
“The short chapters and quick questionnaire at the end of each chapter are fantastic! You’ll take the time to seriously think about things like sound quality, researching stations, and networking. Most of the principles taught in this book can apply to other aspects of life not just music (specifically sales, and customer service industries). The DIY Musician’s Radio Handbook may prove to be one of the most important books in an indie artists library next to the Indie Bible.”
-Jowanna Lewis, founder and programmer at RadioKSCR.com
“Learning an instrument can never be taken away from you, and neither can the things in the Radio Handbook. There are no theories or “ought-to-do’s”. Everything is based on proven principals. You can apply it anywhere and see results. I encourage you to give D’s book a read, internalize what he teaches, and go practice it. Doing that will pay dividends for the rest of your life. I know, because I’ve personally experienced the results of following the principals D teaches in the Radio Handbook. And the difference they make can truly change your life.”
-Greg Wilnau, musician and host of the Musician Monster Podcast
“It’s an essential reading for any music act new to the world of radio promotion. Although a seasoned music marketer will find a lot of use in the practical parts of the book. Such as tips on researching relevant contacts, or email templates. The cool part: if you are interested in hiring a radio plugger, or placing your music in music blogs, or even being signed by a label, the advice you can find in the book will come handy, too.”
-Andrew Apanov, We Spin Podcast & Dotted Music
From the Author: “The DIY Musician’s Radio Handbook” covers A LOT more than just indie radio. Really it’s a blueprint and playbook for how to build powerful connections with influencers and people with an audience inside the music industry. You’ll learn how to craft outreach messages that get responses. What to say to the media to get them to pay attention to you and want to talk with you. It’s ultimately a relationship-building/networking framework. Imagine if Dale Carnegie had written, “How To Win Friends And Influence People” for you as a musician. That’s what this book is.
“Read it and do what it says. It’s exactly the steps I took to take my little radio show in West Texas and get picked up by stations across the US and all over the world in a short time. It’s how I became a syndicated radio host without hiring an expensive ad agency. And it will work for you too.” -D Grant Smith