Tag Archives: advice

Rachael Yamagata Shares Love & Music Entrepreneur Help

Rachael Yamagata

Rachael Yamagata

I have to admit to having some excitement about this podcast episode. I’ve been a big fan of Rachael Yamagata‘s music for a long time. Going back at least to 2003 when I first heard her self-titled EP and then in ’04 with the release of Happenstance.

Great musicians write songs that connect with our individual stories, and those stories become a soundtrack to our lives. Happenstance was that for me in many ways. The driving beat and stinging lyrics to Letter Read remain one of my favorite songs. It’s probably one of the best sad/breakup songs out there. Add her piano-driven, jazz-styled songwriting to the rest of that album with tracks like Under My Skin, Reason Why, and Be Be Your Love and you have plenty of reason to explore her songbook.

rachael-tightropewalkerThis past Friday, she released her latest album Tightrope Walker. It’s simply brilliant. And it’s already getting featured all over the place. The Appetizer Radio Show is showcasing it, as well a great indie radio platforms like Mountain Stage, NPR Music, and more.

I’ve wondered what it would be like to have a conversation with someone whose music I’ve followed for years but not ever talked with. I finally had the chance to find out. I want to give a big thanks to my good friend and past DIY Artist Route guest Chandler Coyle for helping to make this wonderful conversation happen. Chandler is a connector, and one of my favorite people.

Here’s what I discovered right away in talking with Rachael: the music connection is the tip of the iceberg. It’s really a heart connection that draws us towards the artists we love.

By heart connection I’m referring to the philosophies and ideals we live by. For me, I believe that love is the highest calling we can have. Inside of each of us is a garden. What we plant in our hearts turns to fruits we produce with our lives. My mantra each day is to plant love inside my heart and mind so that it can be reaped to give to others. This is the heart of Growth Farming.

There’s a principle of Like Attracting Like and that’s certainly something that every one of my friends who are past guests on the podcast have in common. We all believe that joining forces to help others is the path to take to succeed. Rachael is a wonderful example of just the heart and mind to do that for artists and entrepreneurs alike here.

Big Takeaways In This Podcast With Rachael Yamagata

My wife Mrs. Smith was very pleased to learn that, like her, Rachael is a very big cat fan. She shares a bit of insight into her love for her cats in this conversation. I thought that was just perfect. One day we’ll have to find a way to get Mrs. Smith and Ms. Yamagata together to compare cat notes, don’t you think?

Writing relationships in their ups is not always easy, but writing about the downs comes more naturally. Some people try to figure out why relationships go the way they do instead of just complaining about what didn’t work. For songwriters who dive into this side of the story, it takes on a whole new thing. We also learn why my friend William Fitzsimmons and Rachael should do a co-write together.

The entrepreneurial side of art and music is certainly within the grasp of any artist who wants to be successful. However, the ball is in your court. If you want to win in this realm, you have to learn everything you can about how to be a business with your music. It’s the realm of what Rachael refers to as “Artist As CEO.” She gives plenty of insights into how to make that happen here.

Patience is a struggle for everyone, especially artists. However, the process of learning an instrument shows us that we can adapt to changes and work towards improvement. She admits to writing a lot of really long and really bad songs early on in her career. We need to make mistakes often to be able to learn from them to grow.

Ultimately, her greatest desire as a person is to leave am impression on this world as someone who exhibited unexpected kindness. As she puts it, “I observe a lot and I love finding that thing that someone would really enjoy  that they don’t know how to ask for and get it into their world.”

Great Rachael Yamagata Quotes From The Podcast

” I think my calling card has always been just to remind people to connect with one another and we all have our stories and are much deeper than whatever masks we put on in daily life.”

“Emotions are so powerful and they hit you in a way that intellect doesn’t. You don’t have control over them often. You don’t always understand them.”

“I am so obsessed with my cats I have to be careful in conversations.”

“There’s a lot of studying we can do and a lot of direct connection with fans, who are your greatest asset as a DIY artist.”

Listen/Download this episode:

Rachael is a fantastic songwriter, musician and human being. This conversation really blessed my heart, encouraged and inspired me in a lot of ways. I hope you have a similar experience.

I also encourage you to dive into her latest album Tightrope Walker, and her deeper songbook. It’s some of the best music you will ever hear. Cheers!

Sponsor For This Podcast Piece

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The DIY Artist Route & You Episode 6: Liza Wisner

LizaWisnerThe DIY Artist Route & You series continues with a colleague who I’m becoming better associated and friends with, Liza Wisner. Liza is an amazing and passionate entrepreneur with a heart for helping to build strong communities where education and opportunity are available to everyone.

I first was introduced to Liza as a radio guest when she was a finalist on NBC’s The Apprentice with Donald Trump in 2012. During that time, Liza had established herself as a team player and as a savvy business person in a variety of ways. She ended up finishing 3rd on the show, but the experience helped her to grow her entrepreneurial skills and build new business relationships that continue to help her in her new enterprises.

I wanted to include Liza Wisner in this podcast series for a few reasons. First, the essence of what makes an uncommon artist thrive is your ability to build communities around not only your music but also the people who are most drawn to you. Community building is key to success in the new music industry, because just being known is no longer something only the top performers have. Social media has a lot to do with that, and it’s something Liza and I discuss in this podcast.

Another reason why I wanted Liza on the podcast is because she brings a fresh, entrepreneurial perspective to what growth really looks like, discussing how it’s not a matter of arriving at a certain spot or achieving a certain outcome that creates ultimate success. Instead, success is a journey you are constantly on. Her perspective and take on not only success, but real growth on our different and uncommon paths is very pertinent for where you are as an artist, entrepreneur and creative person.

If you have any questions or want more information on Liza Wisner and her organization PowerUp, you can find out more HERE.

Have you missed any of the DIY Artist Route & You Podcasts, and want to go back to hear (and download) any of them again? Click Here to see the series episodes, download and share them.

Tony Lucca, The DIY Artist Route And You

Recently I was granted the opportunity to talk with a really great guy, Tony Lucca. I’d only heard his self-titled album before given the interview with him. Upon researching his background, it became more apparent that his story is incredibly valuable to both artists and entrepreneurs who have made fame their lone quest. Fame wasn’t Tony’s ambition, but he has achieved it.

6PAN1T-R PSDThe former Mickey Mouse Club Mouseketeer was in the same class as Justin Timberlake and Matt Morris. Matt is a feature artist on The Appetizer Radio Show, doing an exclusive in-studio session with us in 2011. Tony has also been featured on TV commercial and shows like Malibu Shores. His music career took him to the 2012 season of The Voice, being selected by Adam Levine and going on to place 2nd in the season finale. That led to being signed to Levine’s record label and a massive tour with Maroon 5. Isn’t this the dream of most musicians, or even entrepreneurs, to rub elbows and share social circles with prominent names?

All of that has its benefits, but Tony has since chosen a different path, that of an indie artist. The DIY artist and entrepreneur shares a lot in common with Tony Lucca. This podcast features the conversation he and I had about music, business, his advice to the DIY artist and entrepreneur, and an unsolicited vote of approval for indie radio’s role in helping artists grow.

What do you think of Tony’s perspective? Let’s talk about how his insights apply to where you are right now. Comment or reach out through email.