Tag Archives: creative entrepreneur

Dance To The Tune Of Your Super Fans With Carlos Castillo

Carlos Castillo, aka Captain Schwilly

“I’m just a music super fan who likes to dress up in silly clothes and dance.”

That’s not only a great line from my good buddy, fellow musician coach, platform leader and hero, it’s who he is. It’s who Carlos Castillo is that makes him a dynamic leader in the music space.

There are a LOT of “experts” in our communities of musicians. Many people who come in with big claims and big promises all trying to get your attention and your dollars.

Sadly a lot of these folks are all talk. Not only do many not really know the stuff they talk about, they also don’t always have your best interests at heart. Fortunately for us, there are uncommon people like Carlos.

If this is your first introduction to Captain Schwilly (as several musicians and creative entrepreneurs know him as), then I hope you’ll do yourself a favor and follow his leadership not just in growing your community of fans but also in giving back to the community with your service.

Giving is the hallmark of success. Read any book by a credible source of success like Seth Godin, Tony Robbins, Amanda Palmer, Oprah Winfrey, and the like and you’ll see a pattern of giving among those who have reached the levels of notoriety and prominence that we all dream of.

That’s the heart of Carlos Castillo too. I share that with him, as do all of the past guests on the DIY Artist Route Podcast. Double check what I just said. It’s the truth.

You know what makes a super fan? It’s someone who is genuine in what they say and do. Actually, people who become super fans fall in love with the person and the experience they have with them more than just the music or art or work itself. Anyone can make art. A good musician makes good music. But a great person? Those are harder to find.

It’s this line of thinking and operating that Carlos specializes in from experience. It’s also what he advocates for in his courses and his online communities like the Schwilly Family Musicians. I’m a member. Are you? If not, join up here.

By participating in the lives of the people you want to connect with, you become the leader that inspires and transforms. You gain not just an audience member. You gain someone whose passions align with your own. Their support transforms your career because it hits on a level that’s beyond just art. It’s personal.

Every guest I have on the DIY Artist Route Podcast teaches me something in our conversation. They’ve taught me a lot leading up to the podcast chat. One big thing Carlos continues to teach is that online relationships are very real. Music is just a starting point. Keep that in mind as you cultivate the connections with your audience, your marketing endeavors to media, your network, and your communities of fellow musicians.

I encourage you to follow Carlos via his online FB group and his Schwilly Family Musicians on Twitter. They’re both great resources for you to grow on a regular basis. His email list is pretty badass too.

And if you haven’t signed up for my email list, jump in with me by signing up in the right hand column. I share things with my Growth Farming tribe that no one else is privy to. It’s all about building real, powerful and supportive relationships so all of us grow together.

3 Simple Keys To Music Success With Rodney Holder

rodney holder music business facts drummer podcaster

Rodney Holder

Music Business Keys To Success with Rodney Holder

When it comes to business success, the entrepreneur path is essential. Most musicians are recognizing that more and more as time goes by. One of the premier places where musicians have experienced insights into how to take their careers to new levels was the Music Launch Summit, created by my good friend Steve Palfreyman last year. There, over 50 of the world’s biggest names in the business came together to help musicians grow. Rodney Holder was a standout in that series.

I was both an attendee and a masterclass speaker. Being in that summit with many of my good friends and colleagues including Carlos Castillo, Wendy Parr, Yann Ilunga, Benji Rogers, and Cari Cole, it was incredible to experience the insights of so many really incredible people.

After watching Rodney’s session, I knew I had to talk with him. Not only is he a fellow drummer and Australian (I love the Aussie’s!!!), but his methodology of relationship building, learning from experience (which includes embracing failure) and the power of mentorship are hallmarks of what make for uncommon people.

A Little Insights Into Rodney Holder

Rodney is certainly uncommon. You can sense that in every response to my questions in our conversation. He’s also someone who has taken the process of growth and used each experience to bring a new piece of insight to share. That’s really a remarkable element to the science of growth.

He’s the host of Music Business Facts Podcast, the top music podcast in Australia. He’s also a metal drummer in  Alchemist Tripsis (so he’s got serious skills behind the kit) and seasoned musician. He also teaches Music Business Studies at Taffe University in Australia.

What I Learned From Rodney In This Podcast

I’ll be honest, one of the best things about hosting the DIY Artist Route Podcast is getting to learn first hand from some amazing people. I know a lot about how to build relationships and a good bit about radio. But I don’t know everything about either of those subjects. And there’s a TON of stuff in the industry I don’t know. That’s why having conversations and asking good questions are important (if you want help with asking the right questions, reach out to me and we can talk).

Sometimes we learn things by how they’re phrased. For us creative entrepreneurs, the business side of what we do involves positioning our creations as products. Did you know that every aspect of your creation is a product that you’re offering to your audience? It’s like Rodney tells us

“You are a product, your songs, your shows, your work are all products.”

Kinda different way to think about things, huh? You are a product, not just what you make. That’s a game changer, and it’s just the tip of the iceberg.

3 Keys To Music Success

One of the big questions, that was kind of a trick (oops, you caught me) was when I asked Rodney if there was just 1 thing you could do to become successful today. In my experience, there’s not magic button that if you master it, all your cards will always be winners.

No poker hand works like that. Life doesn’t either.

On the flip side, there are a few ingredients that typically produce great results the more you do them. Three of those are hard work, continually putting yourself out there (marketing, outreach, gaining experiences), and luck.

Wait, did I just say that luck is how you win?

Yep. But like Rodney put it,

“The harder you work the luckier you get. The more prepared you are and the more you’re trying to get attention, your lucky break will come around.”

You make your own luck, by working hard. The more you keep going the better you get. Honestly, if I hadn’t committed the past 8 years of my professional life to relationship building and connecting with people, I wouldn’t be here in this place right now. I wouldn’t have had the conversations with world-changing folks like marketing guru Seth Godin, fellow musician-entrepreneur Rachael Yamagata or other folks.

Put These Tips To Work For You Today

Planning is a big part of that too, which is where being visionary and focused on what it is that you want to achieve is such a big deal. It’s also where having someone to work one-on-one with you as a guide through this process is so important.

A big thanks to Rodney for joining me in this podcast. We talked about mentoring and having someone in your corner to help your music grow. That’s what I call Growth Farming. Want help with your music or entrepreneurial career? I want to be in your corner.  Contact Me and we’ll talk.

Build Stronger Audience Connection With Amy Schmittauer

AmySchmittauerMost of us in the music and creative business space are seeing more and more videos in our social news feeds. Why is that? One big reason is video’s ability to build engagement. We’re naturally drawn to the power of moving visual and audio media. This is especially true when people are present in the videos. That’s the power that Amy Schmittauer shows us how to excel at.

I was not aware of how excellent Amy’s work is as a video blog coach until my friend Chandler Coyle pointed me to a video she did that talked about the power of radio for musicians. Her reference points are more in the pop realm of radio airplay, but the points she makes are spot on. In this example alone, we can see how the power of effective communication through video can convert people into becoming not only fans, but tribesmen. I’m not in her tribe, because one video wasn’t enough. I wanted to see what else she was teaching.

This video is how I first saw her work. Is it a How-To for getting radio airplay? NO. She’s talking about how getting your music in front of radio should be the first thing you think of when you think of marketing because it’s a natural fit. That’s completely true.

Amy’s site is full of her numerous videos, all showcasing ways to grow your audience using the power of video. I wanted to connect with her to learn more about her story, get her insights into how to take this platform of video production and translate it into the DIY music space, and build a dialogue. Her helpful personality isn’t just something on screen. It’s who she is  (authenticity is a key to building a solid core audience of super fans in any realm).

Does she talk about doing things in a digital space to build a big audience? Yes. Does that go against the grain for Audience Growth Farming? No. Here’s why: All of Amy’s content is about creating content for an audience you want to build a connection with. She talks about doing something from the perspective of the person you want to reach. That is EXACTLY the Growth Farming Method.

If you hear her talking about “mainstream” media or marketing in this piece, don’t ignore her words altogether because she’s still talking to you. She’s talking about all of us. We need to look at how we can present our

There are some really insightful and strong pieces of advice that Amy shares in this podcast episode (download and stream via iTunes, Stitcher, and Spreaker). Among them are how to focus on being consistent with your videos instead of trying to start out with the best equipment.

From my days back in the university world of media and journalism, I worked with a lot of young people starting their media experience.  They would hold off starting to work on their dreams of making videos until they got the best gear. Then they’d spend a fortune on gear that sat in a closet unused. Amy’s wisdom and advice here to start with what you have is spot on.

One key (very BIG key) that she points out repeatedly is something that’s covered extensively in The DIY Musician’s Radio Handbook. Your focus with your marketing and engagement methods must be on the person you want to reach. Think about what matters to them. This is your tribe of super fans, your core audience we’re talking about. What do these people care the most about? How can you serve their interests? By making your end user your focus, you will not only stand out, but you will find that the right people are magnetized to you.

“No one’s thinking about what the end user really wants, they just put out what they want to put out, and that’s NOT how you get people to like you.”

Amy Schmittauer goes beyond just talking about how to make videos that people want to see. She’s a master at building engagement. It’s not enough to just make a video that has you playing your song, or acting out drama for a music video. The audio element is key too. As Amy puts it, “Audio will kill your video. If it’s not good audio or it’s windy, or it’s crackly, no one’s going to watch that video. But if the video of the video is not the best quality in the world, people still watch it, which is why Snap-chat is a thing and crappy video is fine. It’s relatable. People think, ‘That’s probably the best I can do with a camera too.’ ”

“The best thing you can do is use what you have and actually make a video. Find out what the mistakes are. Find out how important lighting is, how important audio is. Your phone is a powerful device. You don’t need a bunch of gear. You’ve got to test and you have to practice. People want the perfect set before they get started, but we never get the perfect set.”

Everything we do to growth farm our audience involves a process of building trust and relationships. Flash-in-the-pan methods of getting attention are short-lived. They don’t create the connection and growth that we need as creatives to have sustainable careers. For musicians, radio airplay is a big part of this journey, because it builds upon the trust that they listener has with the station they tune into for great music.

“We want to say things a certain way but our audience is not going to understand it until they know, like, and trust us and want to go down that path with us. I think musicians and radio speak to that because if you see somebody come out on the radio, a lot of times it’s because they’ve been working really hard and finally come out with an album or a single track that’s perfect for radio in a popular nature. That’s the thing that gets them the exposure and the eyeballs and the influence and then the second album comes out and it’s like ‘I want to know who this guy is.’”

Listen and stream the full podcast episode here:

 

This is a realm of engagement I’m working on too, concerning video. I’m doing more and more of it, particularly on Youtube and Facebook. It’s important for us to learn more about what actions we can take to get our messages out to the right people who are wanting and needing us. Amy’s insights here are a great resource for that. Follow her on Youtube to gain more insights into effective video production for growth and great tips on being successful in this creative space.

Take what Amy Schmittauer talks about in building a stronger audience with radio airplay to the next level. Sign up for the Indie Radio Course now to get your music in front of more music super fans on indie radio.