Tag Archives: Dale Carnegie

How To Avoid Failure With Your Networking For Real Growth

Networking explained


That thing marketing people to do connect with other people so they can grow their brands. That’s what you’re supposed to be doing when you go to conferences, meetups, and events, right?

Traditional networking and the networking so many creatives and music-entrepreneurs (“musicpreneurs” as coined by my buddy Tommy Darker) do today are vastly different. The old school method was about building a relationship with specific people to provide reciprocal connection.

Or let me phrase that differently for a layman’s term understanding: Old school networking was about building a two-way street where both parties benefit from connection with each other.

Networking That Fails

That’s not the same kind of networking I’m seeing. It’s likely not the networking you’ve been doing. What folks are doing now (that they’re called “networking”) is one-sided pitching with the intention of getting noticed.

There’s a difference between trying to appeal to someone to like you so that you can benefit from their influence, connections, and network, and actually building a relationship with specific people where both of you benefit from the engagement.

One is focused on the individual. The other is focused on the connection. There’s a big difference.

This is a practice in value. Value is giving worth to something or someone that you prize as being significant. What you value, and place significance on, has a powerful meaning to y ou in how you treat it.

Networking That Works

Think about this in terms of something you consider valuable.

You’re likely to treat a Mickey Mantle rookie card in mint condition with a lot of special treatment in how you care for it, should that ever become something in your possession. You’ll make sure it has a protective case, is secured and away from the ground where pets or children might accidentally get a hold of it.

We can treat our relationships and connections with people with a similar kind of value. We can hold other people in regard for who they are and what they mean to us beyond just want that connection might do for us in a selfish way. This is a different method of building relationships. It’s real networking that actually works.

How To Network At An Event

In a real-world example, let’s talk about an event you may find yourself at like SXSW. What’s a good way to network your band while you’re at an event where 150,000 creatives converge into one place for a week?

Should you get a ton of cards and flyers printed up so you can hand them off to everyone you see? You could, but that’s more of a marketing and promotional endeavor than it is a networking action.

Should you approach every speaker, panelist, promoter, and person of influence with promotional materials, a press kit, and CDs so they can pick you up to grow your music? You could, but that’s another action geared towards trying to market yourself.

Handing someone a flyer, business card, press kit, or CD at an event is an act of “notice me and follow my music!” You can start a conversation with someone to get them to stop and listen, but what is your intention?

Marketing And Networking Are Similar But Different

Networking that works (going back to the old school method) is a actionable steps with the intention of providing benefit to two or more parties. It’s not a promotional act. Handing out materials to strangers with the hope that they will pay attention after you leave their presence, listen to your tracks, and then take the initiative to follow up with you is not what networking is.

That’s marketing. Ineffective marketing usually, but marketing all the same.

Networking is an act of knowing and being known back. It’s something my friend Shaine Freeman excels at. His podcast and music media platform has been instrumental in this way for years.

Networking involves being specific. It involves having a conversation and building a dialogue with someone with the intention of growing something that serves both you and them.

It’s placing value on the individual for who they are, what they do, and the people their work benefits. The intention creates the opportunity for them to value you in those same ways. Then both of you win.

Make Your Intention To Network Best

Networking is a focused endeavor. It’s long term growth strategy. It’s keeping track with people. That’s building relationship.

It’s exchanging contact info, be that in business card or flyer or social media details. It’s you taking the initiative to follow up shortly after the contact is made and build on the interaction you shared. It’s what I reference in Being First in this video.

This isn’t a secret, but it is something a lot of creatives, entrepreneurs and people trying to build their contact list don’t do often. It’s old fashioned, like Dale Carnegie old. He’s the man behind How To Win Friends And Influence People. Kinda the go-to expert on effective influence building and growth.

” You can gain more friends in two months by showing interest in other people than you can in two years trying to get other people interested in you.” -Dale Carnegie

One act is placing value on the connection with the other person. The other is about trying to shine the spotlight on yourself.

One works in creating opportunities for growth.

The other is just playing in the dirt.

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Secrets To Media Coverage With Michael Zipursky


michael zipursky coach consultant success

Consulting Coach Michael Zipursky

When I read someone with a massive influence talking about some of the same things I do, I take note. Michael Zipursky wrote a recent blog piece about how to get published in industry publications to boost your exposure. He’s been featured in big media platforms like Huffington Post, Fox News, American Express’ Open Forum and more. Turns out his methods are incredibly similar to what you’ve heard me talk about here.

Learning From People In Different Industries

Yet we work in 2 completely different fields. Michael works with consultants in business. I work primarily with musicians and entrepreneurs in the creative industries. His methods for getting big media companies and the people behind the publications to take notice are very similar to what is detailed in The DIY Musician’s Radio Handbook. Did I know Michael’s methods when I wrote my book? Nope. However, like attracts like.

A few of the past DIY Artist Route podcast guests have come from non-music related industries. There have been a few people on social media who balked at learning non-musicians about music growth. Here’s the thing: growth principles are bigger than any industry.  Don’t choose to close your mind off to people in a different field or industry because it seems to not apply. That’s a dangerous place to live.

Instead, have a teachable mindset. Teachable folks can learn from anyone. If you want to know how to do something someone else is doing, or you want to connect with them, it’s not hard. After reading his blog article, I reached out to him and made a connection. The result of that connection is this podcast conversation.

Michael Zipursky Secrets To Media Exposure

How do you get someone to pay attention to you? You start by paying attention to them. It’s what Dale Carnegie talks about in How To Win Friends And Influence People.  Remember this quote from Carnegie: “You gain more friends in two months showing interest in other people than you can in 2 years trying to get other people interested in you.” That matters when contacting media to get their attention.

The majority of emails sent to media are Spam. Same is true in business when people are trying to get the attention of others. It doesn’t work.

“It’s all about the relationships. When you can establish a relationship with an author or editor, you’re going to get a lot more focus from them than if you send a Spam message.”

In the podcast, Michael lays out 5 specific steps to take to get yourself and your work in front of big media publications. The method is the same for getting in front of radio. The step-by-step process is detailed in 9 videos, a comprehensive training workshop, and coursebook in the Indie Radio Promotion course.

As a coach to coaches, I pay close attention to what Michael talks about on Consulting Success. His platform is about how to be a better leader, how to guide leaders to create more wins, and how to keep growth happening on a regular basis.

His success is in leading people of all walks of life to achieve more using systems and structures. The most successful people in the world have coaches and mentors who work with them to make magic happen in their lives and professions. No one gets to the top on their own.

“One of the big keys to success for every successful person I know and every successful person out there is having a coach. Music artists, athletes, actors and so forth all have a success coach. They identify who is out there and who can they learn from to get that help. That helps them fast-track their success.”

Like Michael, I’m driven by creating big wins for creative people like you. Whether that’s launching your next project, growing your audience, or simply figuring out the next steps to take in your journey, I’m here for you. For more on working with me as a coach to growth farm your success in music and business, contact me here.


Right Attitude Is Key To Success in Music

Is money the key to building a successful enterprise in the music industry? According to some people’s attitude, that’s all you need to rise above the noise and prevent impending failure. However, it’s so far from the truth that it’s truly tragic some people not only believe it, but it captures their feelings on what composes success. Conversely, having the right attitude is the perfect key you need for success.

This goes without saying but I’ve seen and experienced it WAY too many times to name. Even recently, I had a long conversation with a guy on one of my social channels who had a really terrible attitude all the way through about his current state of business. He works in radio, has a station with (I presume) a decent audience size, but no matter what ideas or options we talked about, the prognosis in his mind was that the situation was hopeless because he had no money.

Blog-AttitudeI understand that. It’s really hard to get started doing anything, regardless of your market or industry, and even regardless of the experience you bring to the table or your personal connections to help you. Getting traction is really difficult. Musicians especially face an uphill battle going from completely unknown to known because there are SO many people making music, and the industry is BRIMMING with talent. However, despite all the competition and noise, it is possible to be heard and to make money with your product.

But failure to have the right attitude about this possibility (nay I say even chance), and you destin yourself to the fate you’ve chosen: failure.

Attitude is everything. Want more proof: read the so-called secrets or insights from some of history’s most successful people. i didn’t say the music industry’s most successful people or even business leaders most successful individuals. I said History. If the name Dale Carnegie doesn’t mean anything to you, you need to visit a library and at least read the description of How To Win Friends And Influence People (should be considered mandatory reading for anyone trying to make money outside of a corporate employer and even those people). His other big book is How To Stop Worrying And Start Living. All of his books, written in the early 1900s, correspond to the same theme: your thoughts and attitudes determine the reality you live in.

Nelson Mandela

Nelson Mandela

I’ll name just a few other highly successful people in business and entertainment who have the exact same philosophy and have risen from poverty and the complete unknown to fame, wealth, and/or international notoriety. These individuals are Oprah Winfrey, Grant Cardone, Will Smith, Seth Godin, Michael Hyatt, Nelson Mandela, Morgan Freeman, and others. Each of these folks are world-renowned in their industries and have overcome tremendous obstacles on the path to success. What do they all have in common: a positive attitude.

Staying positive despite what challenges present themselves in your pathway is certainly not easy, which is why is it so uncommon. The easy option is to wallow in your sorrows, accept the thoughts that success will always elude you, and close your mind off to possibilities for improvement. This is common. Apart for what seems like the universe not favoring this attitude is the fact that people you are associated with don’t favor it either. You probably know a few people who see the glass as either half-empty or never having a drop in it, regardless of what is going on in their world. After a few conversations, these people will make you feel terrible about the world you know and become a huge drag on your emotions. Most of the time, you find yourself consciously and subconsciously avoiding them.

Consequently, if you adopt a similar attitude of failure, people will avoid you too. The same people who might be drawn to your music or your unique offering to the world will begin to be repelled by the stink of that bad attitude. A small few might be honest with you about why they are not as supportive as they once were, but most will remain silent. And you’ll be left wondering why.

Avoid this altogether by surrounding yourself with positive thoughts, positive people, uplifting messages and an attitude that good things will happen for you, regardless of what you may be seeing or feeling in the moment. We create the world we live in. This is the power of our thoughts. Want more insight into how to create and cultivate positive thinking, send me an email. I’d love to work with you on how to improve your life just with the power of positive thinking.