Tag Archives: Derek Webb

Steve Palfreyman Shares 3 Keys To Success For Musicians & Creative Businesses

Steve Palfreyman

Steve Palfreyman

I’ve known Steve Palfreyman for a long time. Honestly, he’s a good friend and mentor, which is why having him on the DIY Artist Route Podcast is such an honor. He and I share a lot of the same ethos, our philosophies and ideas on how to grow and build are similar and synced in many ways.

One of the coolest things about Steve, which he shares in this episode, is that what we do determines our legacy, which is the most important piece of our success as human beings. Never mind success in the world of art or music or business. Legacy is a big deal, and you can see (and hear) from everything he says that this is what drives the quest for growth.

This is the first episode of the podcast that I’m doing Show Notes (see below) to capture some of the specific parts talked about. It’s also one of the only times (with the exception of Derek Webb), where the conversation lasted close to an hour. Still, this is one of the best conversations I’ve had with a colleague and fellow growth farmer on the pursuit of success for all of us in the creative industries. Steve is known for the gold that is produced from his words (through quotes). That is certainly true here.

Screen Shot 2016-08-22 at 5.10.08 PMOne other big point to make is that the Music Launch Summit, which he is the creator and host of, is kicking off soon. I’m privileged to join friends and past guests of the podcast like Benji Rogers & Andrew Apanov, along with Yann Ilunga, Wendy Parr, Arial Hyatt, and a bunch more folks in the creative industries. It’s free to sign up now, so get in. Get in to the Music Launch Summit here.

Podcast Show Notes:

*There are a few spots in the recording where the audio gets a little crackled or poppy. Don’t worry it’s not your speakers or your web connection.

It has to do with the recording from Skype to Logic X. I’m a bit of an audiophile and these little spots irk me on a technical side. However, this conversation was so good, and the time difference being what it is, that I stuck with this session instead of rescheduling to run the gambit of audio-syncing again.

In this conversation we’ll cover a lot of ground including

-Why you need to know your values to truly build powerful connections with the right people

-What marketing actually is (and it’s not pitching your music or work)

-Emotional intelligence, what it is, why it matters, and why your growth in emotional intelligence can determine how successful you are at anything

-Why reflection and empathy are essential tools to build solid relationships

Steve1PURE GOLD-Great quotes from Steve Palfreyman in this podcast episode:

“Marketing is just delivering stuff that is awesome.”

“Our industry is unempathetic and that’s what needs to change.”

“Emotional intelligence comes from life experiences. We all reflect, but not as much as we could.The deeper I dive, the more gold I dig.”

“Without it (emotional intelligence), the art will stagnate.”

“Social media and managing your career is no different than learning an instrument.”

“If we’re more thankful we’re all going to have more oxygen to keep doing the things that we’re doing and not feel like we’re just running on fumes all the time because it takes so much grit to get anything creative off the ground and we need so much to help each other keep going until we can get the monetary benefit too.”

Music Entrepreneur & Super Fan Tom Giles Joins The DIY Artist Route

Tom Giles

Tom Giles

Networking seems like it’s becoming a bad word in the music and marketing world. I’m not sure how else to talk about relationship building through our existing friends and contacts. Networking just seems like the best word. That’s how I came to know Tom Giles (pronounced with a “J”), the serial musician, entrepreneur and music super fan whose business SoundBloc was recently acquired by Full Screen to further serve the needs of musicians and creative entrepreneurs in the direct-to-fan space.

Hosting the DIY Artist Route Podcast has been a real joy and privilege. This episode marks the 20th of the series. Each new person we learn from teaches some incredible and profound new things. It was past Router and friend Chandler Coyle who put me in Tom’s sphere, helping to set up this chat. But real relationship building and networking, as I’m discovering and living out, is about more than just an interview for a media post. We’ve talked at length about our respective projects before doing the podcast session, and will continue to do so. This is the power of “knowing you back.”

I was very impressed from the start with Tom’s pedigree in music and business. He’s built record labels and promotions companies while also being a musician. His mantra for audience growth is mirrored by Benji Rogers and Derek Webb, who both built similar platforms to help musicians do the same thing: connect directly with their most ardent tribe of fans.

This was also one of the first times for someone to be a guest on the podcast but treat it like a real conversation, turning questions back in my direction to get this side of the story. I appreciate that. It’s uncommon, and made me more connected from the outset.

Plus, there’s a chance that Tom Giles and JJ Watt played backyard football together at some point. Being a Houston Texans fan and having a little bit of a man-crush on Watt, that’s just cool. Chalk up another point for Mr. Giles.

Big takeaways for you in this podcast episode (download and share via iTunes, Spreaker, & Stitcher via the right hand margin) include:

  • How your brand defines everything you’re doing, and why you having full control over how your brand is marketed is very important
  • Insights into artist management and indie labels
  • The power of networking and relationship building to create new collaborations with industry professionals and how you can have those connections too
  • Why you should focus on building relationships to truly grow because it’s the most important thing, even if you don’t think you’re naturally good at relationships or marketing

Tons of good stuff to dive into here and learn from. You should have questions when you’re finished listening. I did. Reach out to me and let’s figure out how to solve your questions together.