Tag Archives: fears

Creative PR Tools For Growth With Angela Mastrogiacomo

Angela Mastrogiacomo

The latest episode of the DIY Artist Route Podcast is here! And it features none other than my good friend Angela Mastrogiacomo.

Aside from being one of the most inspiring and kick-ass people I know, Angela excels at the real heart of PR and marketing work: relationship building. That’s why I had to have her on the podcast to share her insights with you.

As a music curator and media host, there are a lot of marketing and PR people who contact me every day, usually for the same reasons. They have an artist or band they want to promote. Maybe there’s a new single their artist just released and they want media feature on my radio show. They want a review or feature of some kind.

This are some of the traditional ways that music promoters, publicists, and PR companies operate. Tragically though, many marketing and PR endeavors fail. Whether it’s a company that charges and arm & a leg for their work or it’s a do-it-from-scratch solo artist reaching out to media for feature, the key element in this puzzle is…….you guessed it, relationship building.

Which has become somewhat of a buzzword these days. When subjects as important as relationship building become buzzwords, it’s easy to lose the meaning of the concept. Which is another big subject we dive into in this podcast.

One big thing that trips creative entrepreneurs like you and I up is our own negative mindsets. Wait, what does that have to do with marketing, or with relationship building? Everything my friend!

Our ego can be our worst enemy. For some artists, the ego says that who they can’t connect with a music influencer with their story or music. So they try to parrot the work that other bigger artists do to promote themselves. It’s not genuine, therefore it doesn’t connect in the best ways that a sincere approach to relationship does.

Other artists struggle with a more arrogant form of ego, one that tells them they should be treated like royalty. So talk yourself up like you’re a god, and have the media eating out of your hand. And if they don’t respond to you this way, screw ’em!

That’s the ego talking.

When you work on marketing yourself, building genuine one-to-one relationships takes you further than anything. It’s what’s made Angela so successful with her work on Muddy Paw PR and Infectious Magazine. She’s written tons of articles for Sonicbids and other music-centered publications, all covering the subjects of marketing, PR, and relationship building.

We all deal with ego. Ego affects our mindsets, creates fears and insecurities, and if not dealt with can cause struggles that aren’t overcome. One weapon against the work of the ego is vulnerability. Sounds strange right? How can vulnerability be the antidote to ego? Angela and I discuss this at length in the podcast.

I’m being fairly overt here. Listen to the podcast. Download it. Share it. Then connect with both of us and share your story with us.

Here are some ways to connect with Angela. She wants to hear from you so reach out to her and tell her you heard her on the DIY Artist Route.

Muddy Paw PR

Infectious Magazine

Facebook

Twitter

She gave her email at the end of the podcast, but in case you missed it you can contact her via angela@muddypawpr.com

Fears and mindsets are struggles for everyone. Honestly, dealing with personal fears and negative mindsets has been a very big part of my year in 2017, which is why you haven’t seen me post as many blogs or pieces.

I’ve learned a lot in this process, and understand more how to face deep fears, and what it takes to overcome them to win in business and in life. If this is a struggle for you, you’re not alone.

And if you want someone in your corner to talk through things, and learn how to overcome them, connect with me. My email is dgrant@dgrantsmith.com. Mention this blog post in your message. Let’s get you to the growth and success you want together!

How To Have Music And Business Sales Success

Screen Shot 2015-10-12 at 12.25.42 PMFirst things first, if you haven’t experienced the brilliance of RSA Shorts, head over to their Youtube page (which also has their full length video speakers, all are excellent). The cartoon presentation of these clips from great speeches is something that needs to be shared in classrooms, boardrooms, living rooms and anywhere else where problem-solving takes place. The video short this blog deals with is below.

Selling is scary, and I admit to struggling with the sales side of my work at times. I’m not a salsey-styled communicator, and transitioning into the sales part of conversations can be tricky for people who don’t think of themselves as having something to sell. Here’s what I’m still learning about this: the #1 thing we sell is ourselves. Be honest, put others’ best interests at the forefront, and make meeting their needs with your talents the #1 priority and you’re on the right track. Keeping that in mind takes the sales fears out of focus.

In the video “The ABC’s of Persuasion” states (and as life in the new-economy states as well), we are all in sales, regardless of our career path (yes,for musicians too!). Even if you work for someone else, scoot to and from work at a bureaucracy, or are still living at home with you parents prior to (or after) graduation, you’re selling something. Grant Cardone (personal sales hero of mine) has a great book about selling called Sell Or Be Sold, where he articulates that selling is intrinsic in our culture and in our lives. If we’re not selling something, we’re being sold to. It’s best to be on the selling end of that exchange when you can.

 

For businesses with a handful of employees or those will a large staff, we all can learn how to be better at selling. The keys to this come down to some very fundamental aspects to human connection and not a “you need this app, master this subject, and know how to do these 5 things,” approach. There are too many How-To books that sell that formula and most of them are bogus. The keys to selling anything have more to do with you and your sincere interest in making other people’s lives better with your product or service.

Musicians can also take advice from this video because you sell yourself to your fan base with every song release, performance, project, and connection point you have with them. You’re selling yourself and the experience you provide. That’s what brings fans to you.

 

Persuasion often gets confused with manipulation and lying. Most often that confusion comes from our bad experiences. The last time I was sold on something that a salesman convinced me I absolutely needed, only to discover that not only was there something else out there that was better, but I had paid too much, led me to distrust most sales people. We all do this. But then again, we’re all sales people too, so putting myself or the next sales guy/girl I come across in the boat of liars and thieves is unfair. Not all persuasive people are evil, and not all good people are persuasive. Marketing and sales success depends greatly on our ability to be both sincere and persuasive.

 

Attunement, buoyancy, and clarity are the three aspects of persuasion mentioned  in the video and  what I believe are the keys to the kingdom for success in marketing and sales, as well as any business or professional endeavor you take on. You have to be about to sell yourself to gain anything.  In essence, we sell ourselves when we are trying to sell something to grow our business. This is especially true in small business where the lead manager or owner is often wearing the hats of manager, laborer, sales-person, marketer and customer-relations. Your clients buy from you because they’re sold on your sincere interest in helping them and your talents to execute the job. It’s up to us as individuals and team members to learn how to apply these aspects of persuasion to our unique businesses.

 

Need help establishing your persuasion or want to share how you’ve executed attunement, buoyancy and clarity in your music or business to create new levels of growth? Please leave a comment and let me know. We can compare stories and help each other.