Tag Archives: growth strategy

How To Reshape Our Understanding Of True Strength

What does “true strength” mean to you?

Original Superman Art by Joe Mad

Original Superman Art by Joe Mad

I used to think of most things in the context of the comic book characters whose posters and movies which would adorn my walls. I sometimes still think of athletes who can do incredible feats with their bodies. I think of inner courage, heart, and perseverance, especially in the face of near impossible odds.

I think of Bo Jackson. Self-explanatory there.

Yet when I want to look for an example that we can learn from, I spend my time searching the internet for the things I listed and come up short. Isn’t it odd, the things that I want to associate with being true strength I only half-heartedly support, instead relying on some physical example to fulfill the need to “see it” in action?

Are Superman’s limitless powers true strength? Of course, flying into the sun takes some balls. In his case, it also maxes his pedigree and bench press by doing so. Moving mountains and trains and other giant objects that weigh more than what can be defined numerically counts as strength too. It’s also impossible strength.

Moving to athletics. Bo Jackson highlight videos are illustrations of strength. As are JJ Watt and any defensive end who can push over a 300 lbs man. Finesse is also in there, and combining those two elements makes for some magical video viewing.

Rocky's true strength is physical and internal in Rocky 3

Rocky’s true strength is physical and internal in Rocky 3

True strength is harder to characterize than only in a physical embodiment. Perhaps that’s one of the draws to Rocky Balboa, despite the fact that he had a considerable physical ability. That inner voice that won’t allow you to quit, no matter what, is something that only the truly strong have.

Speaking of Rocky, it takes strength to face our fears, especially when that fear stands 6’2″, weighs 230 lbs, has a mohawk and delivers pain. Strength isn’t just a physical attribute, it’s internal too. Rocky showed me how to face and overcome fears in powerful ways.

What about Mother Teressa or Ghandi? Those two people stood up against oppressive regimes, fighting for the ignored and abandoned, and didn’t use violence as their weapons, even in the midst of violence. That takes real strength, strength that no physical attribute can grant you.
I’ve been reading the autobiography of Muhummad Ali. It shows the man’s inner strength was the real force to be reckoned with.

The most endearing attribute of Ali has more to do with how he stood up for his beliefs in the wake of the draft and the war in Vietnam than any of his championship belts. How he stood in the face of hatred from his own countrymen and women because he didn’t want to shed the blood of another man, how he was ostracized and called anti-American because he didn’t want war is incredible to conceive. Withstanding that kind of rhetoric and public sentiment while not lashing out against anyone took more strength than anything else he did in or out of the ring. And yet it’s not something we would associate with him as strength until we’re confronted with it ourselves.

In this space of growth farming, where cultivating seeds of connections with new people is the method of achieving success, it takes a different kind of strength to win. It takes inner determination, love, grace, empathy and compassion. It takes us going first, initiating the connections and doing things differently than what has come before us.

It takes us finding that we’re made of more than just what we think. Inside you and I are what looks like the muscle-bound warriors whose physical appearance gives us inspiration. Yet that need for leadership, courage, risk-taking, vulnerability, and perseverance are the true measures of strength that draws our tribe in.

It’s actually these qualities that make us grow, because that’s the change that we all want to see in the world. Your heart makes you strong. What you put into it is what fruits will come out from it, and what will draw others to you.

 

Grow Your Online Audience With Help From Brandon Gaille

Screen Shot 2016-06-21 at 7.07.44 PMBrandon Gaille is an inspirational dude. I’m drawn to folks who overcome obstacles, and Brandon certainly has overcome much in his quest for success.

One big thing he’s faced and risen above is being bullied every single day as a kid. For someone who faced some bullying in my youth, I never dealt with the terror that Brandon did. Yet he overcame.

He also was diagnosed with a brain tumor. Then he found out that his pregnant wife had cancer. Talk about serious challenges and potential setbacks. When I start to feel overwhelmed at the challenges in front of me, I think of this guy and his perseverance.

Did he overcome the brain tumor? Yep. Did his wife successfully deliver their baby without complications? Yep. And deal with cancer? Yep, that’s right.

So what does any of this have to do with building our online audience? I reached out to Brandon to learn more about his story and discover how he has drawn over 1 million people to his blog every month. That’s right, a million people read his content each month. Those are pretty good numbers.

Did I Change Course By Talking To Brandon Gaille Away From Growth Farming?

Let me be clear: I’m not a “massive growth,” “big audience,” “look like a rock star with a zillion fans” kinda dude. You know me. I’m big on slow growth, farming for stronger connections. So why on earth would I double back and talk to a guy whose platform is all about building a massive following?

The answer is simple: Brandon Gaille is an uncommon person who overcame big challenges and rose above them to do big things. That by itself warrants a closer look at his work.

Plus, building relationships and connections with folks is one of my biggest passions. Getting to talk with him on his podcast was a real joy and honor. AND he talks about stuff I really don’t know a lot about.

Despite the fact that I do marketing online for a living, there’s a lot of what he talks about that I’m still learning. It’s also interesting to me that his growth methods take a little bit of time, a lot of focus on details, and dedication to the process. I’m big on that and talk about it a lot.

So…..even if you want to build a massive following of fans or audience members, the magic beans theory of overnight success is a crock. The Blog Millionaire’s philosophy and methods will get you many more online viewers to build your audience. It won’t happen overnight.

Overnight successes disappear just as fast as they arrive. Be different. Be uncommon. Be like Brandon Gaille.

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