Tag Archives: indie radio promotion

How To Get Solid Radio Airplay The Right Way

This blog article is also published on Dotted Music. Musicians submit music to radio on a daily basis. Many of these music submissions to radio go ignored. Here’s how to submit music to radio that really works.

Secrets To Music Submissions To Radio Stations

Radio Mic Old FashionedGetting radio airplay isn’t a dice roll and it’s not a matter of doing multi-million dollar promotion campaigns. Especially not in public or indie radio (where your attention should be if you’re a DIY artist).

As I’ve said in past posts like How To Build A Radio Promotion Strategy & How To Make Effective Music Submissions To Radio, the basics to submitting music to radio is fairly easy.

The science to getting radio airplay has more to do with only a few specific things, AND they must be made a high priority. Community building and communication is top of that list.

Each radio station decision-maker (station manager, program director, program host, etc)  has their own individual perspectives and motives.

These preferences determine what they play and what they don’t. They also determine how often some songs get rotation versus others. However, how radio stations decide which songs get played actually has to do with a few factors that you might not realize.

online radio station jowanna lewis radiokscr music submission indie music airplay

Jowanna Lewis, owner of RadioKSCR in Los Angeles, CA

Station managers with commercial radio will give a few spins here and there to “unknown” or DIY musicians if it fits with the format and if they earn the respect of either the DJ or the station management.

Once songs begin to chart more (meaning that the music ranking organizations like Billboard and CMJ are recording more plays nationwide) those songs will get more rotation.

Much of this is based on requests and promotion dollars from the labels.

As a DIY artist, your plan is to get your music on stations who are be looking to add indie and unsigned artists to their station playlists.

These are the radio stations and managers who you should be trying to figure out how to gain the interest of. Indie radio is your ticket here. What does that look like?

What determines an indie radio station playlist and spin count

There are essentially three factors that determine whether a radio station manager or music director will add a new song to their rotation. See if your music fits into these factors to be Radio Ready with this free ebook.

The songs that get airplay first off have to meet these three qualification. Sound quality and production value are paramount.

Most professional radio outlets qualify potential music submissions on the quality of the recording first. It’s instinctive, we aren’t going to play a poorly mixed song.

Great songwriting involves lyricism as well as composition and arrangement. Some great songs have very clever, witty, or thought-provoking lyrics. Yet others simply have a good arrangement with a nice melody but nothing very complicated about how it is written.

The last qualification plays the largest role in not only whether as song will get added to the rotation of a radio station but also how often it will be played.

Simply put, if a radio station manager, music director, or approved station personality likes a song, it will probably get some radio airplay. If that song also catches on with other station staff and especially with listeners, that song is going to get a lot more spins.

radio submission music submission to radio How To Submit Music For Radio Airplay

Radio station managers are people too. We like what we play. We have a personal interest in the content that we put on our platforms. It’s just simple human nature.

To be in this industry an din this creative space, you have to be a fan. Radio station managers are fans of music too, and often we’re fans of artists who not only make music that we enjoy but also who have engaged with us in some manner.

Next Steps To Get Music Submissions Accepted On Radio

How someone feels about you as a musician can play almost a bigger role than whether they only like your music. When you try to just separate yourself out and away from your art you limit the reach and connection-building power you have.

Instead, focus your energies on building connections and communities with the radio stations that you want airplay on. It’s not a matter of getting your music out to every single station in existence, or even every station that plays music in the same genre as you.

Learn The Proven Process To Getting Radio Airplay

Many musicians don’t think about the pieces that need to be in place before starting this process.

If you want key elements , a proven process to implement with actionable steps, you’re going to get radio airplay and much more.

All of these tools and more are available for you in the Indie Radio Course.

You can build real relationships with the people behind the microphone. Get your spot on the course here.