The Uncommon Choice Has Real Value

The Uncommon Choice Has Real Value

There’s the thing everyone else is doing that seems like the popular choice, so it’s tempting to try it. Likely it won’t work for that reason. What often works in building connection, gaining attention, and creating success for you is what others aren’t doing. That’s the uncommon choice. It has the real value. *Warning, I’m …

The Art Of Finding What You’re Looking For

The Art Of Finding What You’re Looking For

Remember the U2 song I Still Haven’t Found What I’m Looking For? Sorry Bono, we’re all in your boat too. I spent my youth and young adulthood looking for something. I (sort of) knew what it was, yet it remained a mystery at the same time. At various intervals I thought I’d finally found it …

How To Boost Your Audience With A Free Cookie

How To Boost Your Audience With A Free Cookie

Audience growth is an endeavor every entity, musician, business, artist, and random guy on youtube is engaged in. Every hour of every single day. For musicians, the use of cover songs posted on their websites and done in videos (in particular) has been a great way to connect with prospective new fans, and introduce them …