Tag Archives: music promotion

How To Build A Powerful Music Fan Base With Rick Barker

Rick Barker podcast DIY artist route audience growth musician

Rick Barker

If you want to talk to someone who has proven time and again how to build a strong audience base, you talk to Rick Barker. The man behind Music Industry Blueprint and the former manager of Taylor Swift is not stranger to building a passionate following. He’s also ready and willing to dish out tons of great advice to artists willing to do the work.

That’s the one kicker he shared with me in this podcast conversation that makes the biggest difference: having the work ethic to get stuff done.

Putting The Advice Of Rick Barker To Work

There is a lot (A LOT) of information being produced every nanosecond on “How To Do XYZ” for your music career. Creative entrepreneurs of every kind have more resources and guides to grow than any point in history. However, what makes the real difference between those who do and those who dream is simply the act of doing.

“The difference between a great artist and a super star is work ethic.”

Being someone who has committed my life to helping artists and business people grow personally through mindset training and build audience through Growth Farming coaching, Rick was a treasure to connect with. His insights and methods fit perfectly within the scope of what is shared here on the blog and other episodes of the DIY Artist Route Podcast.

Discussing The Benefits Of Radio With Music Promotion

It’s also interesting to follow our conversation as it gets into the realm of radio. Rick Barker spent years in the radio industry, but on a different side of the curtain than I have. His experience comes from the commercial side, which I’ve long been critical of.

As we discuss the benefits of radio, you’ll notice a slight disagreement in our individual feelings on the role radio plays, as well as the benefits of radio airplay alone to grow your music. Here’s the thing, it’s important for us to talk with people who have a differing viewpoint than we do. In doing so it sharpens our perspective while also discovering new things.

I won’t shy away from heralding the benefits of public and indie radio in the growth of your audience base. Where that piece of the chat may seem like a dissenting viewpoint, it brought us closer together in discussing the real meat and potatoes of radio airplay: relationship building.

However, as Rick states, radio alone isn’t going to skyrocket your music career. You need more than that, which includes audience engagement and great customer service. You are a business as a musician. His tips on specific actions to take to make that happen are spot on.

“You get radio airplay and exposure anywhere you possibly can. It’s what you do with that (airplay & exposure) afterwards that’s important.”

We also agree that far too many artists try to promote their music to radio before they’re actually ready. You need to have 3 key things before radio is going to work for your career. I highlight those 3 specifics in the Get Radio Ready ebook (free). Grab it.

Get more on Rick Barker and his incredible work on Music Industry Blueprint.

If you gained anything from this podcast episode, let me know in the comments below, share this post and leave a tip. Thanks!

Essential Music Promotion Keys Guide

Screen Shot 2016-01-11 at 5.08.21 PM(This info graphic is much larger with links to pieces that help you. Download it below.)

For DIY musicians and unsigned bands, there are so many marketing and promotion pieces that seem essential to your growth.

Does it seem overwhelming?  The sheer volume (no pun intended) of things you’re told to keep up with as a musician is very overwhelming. You’re not alone if you feel like there’s too much stuff to keep up with.

 

 

How to make growth real and obtainable

Growth is a process, and there are pieces to it. How can you know which pieces are essential and what can be tabled for a later time? I have the answer for you.

The reality of audience growth is that your music connection occurs in two different places at the same time. There’s a balance (just like in all things) between your online presence and your live experience. One happens in real time and the other happens 24/7 with or without you being present.

Music promotion is far more than having a Facebook page, Twitter account and your music on Soundcloud. Ultimately it’s about connecting with real people in a powerful way that creates loyalty and support for your work. By using more than just an online presence you great new opportunities for growth that matters.

The basics of music promotion is like playing an instrument

Music promotion is similar to learning to play piano (follow the metaphor). Once you know the essential keys you can take next steps to putting them to work for you with the greatest opportunity for success. Your success and your use of these keys will defer from other artists, though you can find some similarities at the same time.

The key to growth is to Be Uncommon. The uncommon artist isn’t following bandwagons and doing what everyone else is doing. This is one of the biggest problems that artists encounter as you hear an industry expert say you have to do this or do that online or social media. Forget that. Focus on the keys. Once you learn the keys, you get to determine the sound of your music promotion. Your sound will be different from other artists. That’s what makes you unique, and that’s what draws your super fans in.

Get these keys and put them to use in your music. Want some more help or insights (and maybe a few uncommon ideas to help you)? Reach out to me and let’s talk.

Infographic-Music Promotion Keys For DIY Musicians (download here)