Tag Archives: music success

3 Simple Keys To Music Success With Rodney Holder

rodney holder music business facts drummer podcaster

Rodney Holder

Music Business Keys To Success with Rodney Holder

When it comes to business success, the entrepreneur path is essential. Most musicians are recognizing that more and more as time goes by. One of the premier places where musicians have experienced insights into how to take their careers to new levels was the Music Launch Summit, created by my good friend Steve Palfreyman last year. There, over 50 of the world’s biggest names in the business came together to help musicians grow. Rodney Holder was a standout in that series.

I was both an attendee and a masterclass speaker. Being in that summit with many of my good friends and colleagues including Carlos Castillo, Wendy Parr, Yann Ilunga, Benji Rogers, and Cari Cole, it was incredible to experience the insights of so many really incredible people.

After watching Rodney’s session, I knew I had to talk with him. Not only is he a fellow drummer and Australian (I love the Aussie’s!!!), but his methodology of relationship building, learning from experience (which includes embracing failure) and the power of mentorship are hallmarks of what make for uncommon people.

A Little Insights Into Rodney Holder

Rodney is certainly uncommon. You can sense that in every response to my questions in our conversation. He’s also someone who has taken the process of growth and used each experience to bring a new piece of insight to share. That’s really a remarkable element to the science of growth.

He’s the host of Music Business Facts Podcast, the top music podcast in Australia. He’s also a metal drummer in  Alchemist Tripsis (so he’s got serious skills behind the kit) and seasoned musician. He also teaches Music Business Studies at Taffe University in Australia.

What I Learned From Rodney In This Podcast

I’ll be honest, one of the best things about hosting the DIY Artist Route Podcast is getting to learn first hand from some amazing people. I know a lot about how to build relationships and a good bit about radio. But I don’t know everything about either of those subjects. And there’s a TON of stuff in the industry I don’t know. That’s why having conversations and asking good questions are important (if you want help with asking the right questions, reach out to me and we can talk).

Sometimes we learn things by how they’re phrased. For us creative entrepreneurs, the business side of what we do involves positioning our creations as products. Did you know that every aspect of your creation is a product that you’re offering to your audience? It’s like Rodney tells us

“You are a product, your songs, your shows, your work are all products.”

Kinda different way to think about things, huh? You are a product, not just what you make. That’s a game changer, and it’s just the tip of the iceberg.

3 Keys To Music Success

One of the big questions, that was kind of a trick (oops, you caught me) was when I asked Rodney if there was just 1 thing you could do to become successful today. In my experience, there’s not magic button that if you master it, all your cards will always be winners.

No poker hand works like that. Life doesn’t either.

On the flip side, there are a few ingredients that typically produce great results the more you do them. Three of those are hard work, continually putting yourself out there (marketing, outreach, gaining experiences), and luck.

Wait, did I just say that luck is how you win?

Yep. But like Rodney put it,

“The harder you work the luckier you get. The more prepared you are and the more you’re trying to get attention, your lucky break will come around.”

You make your own luck, by working hard. The more you keep going the better you get. Honestly, if I hadn’t committed the past 8 years of my professional life to relationship building and connecting with people, I wouldn’t be here in this place right now. I wouldn’t have had the conversations with world-changing folks like marketing guru Seth Godin, fellow musician-entrepreneur Rachael Yamagata or other folks.

Put These Tips To Work For You Today

Planning is a big part of that too, which is where being visionary and focused on what it is that you want to achieve is such a big deal. It’s also where having someone to work one-on-one with you as a guide through this process is so important.

A big thanks to Rodney for joining me in this podcast. We talked about mentoring and having someone in your corner to help your music grow. That’s what I call Growth Farming. Want help with your music or entrepreneurial career? I want to be in your corner.  Contact Me and we’ll talk.

Master One Simple Way To Grow Your Audience Base

Image of young businessman taking pleasure in his favourite music in office

What you imagine your fans to do when they listen to your songs. Air guitar.

As musicians, our primary focus is on making music and finding ways to grow our fan base.

As entrepreneurs, our primary focus is on expanding our business and grow our revenue streams.

Other things we need to do to grow get in the way like marketing and promotion. So we turn to social media like Facebook and Twitter to make this easier. Yet when we go to social sites, we find other stuff that takes our focus away.

How to gain the focus we need to succeed

I know this and still I find myself distracted by the amount of other things to do that take my time, energy, focus, and attention. Do you find yourself distracted, especially online on places like Twitter and Facebook? You’re not alone. While trying to use these platforms to let your fans know about your next gig or product offering, you find yourself swamped with hundreds of videos, GIFs, and other posts that take your focus away.

What if you had just one little secret that allowed you to get the word out and grow your fan base that didn’t require a ton of time or money?

And what if I told you not just one, but a few different ways to do this, each producing their own degrees of success for you?

Sounds like a winner, so let’s cut to the chase and get you rolling.

I’m all about simplifying how you do things for growth and success. It’s easier to remember when the process is just one or two steps. And when we achieve results in a timely manner, it makes repeating those easy steps even easier to do because you know it works.

Grow your fan base with this one trick on Twitter

Here’s one way to grow your audience today: Go on Twitter and engage with just one of your followers. Pick someone you don’t know well and start a conversation with them. You can just ask a question or say hello.

How this serves you is it starts a dialogue. And it shows you how your audience engages with what you do. Make the start of your conversation about them, not about  you. Here’s why: People are more interested in themselves than anyone else. If you want to get someone’s attention, make the focus on them instead of on you.

Here’s an example from a conversation I started a few weeks ago:

Screen Shot 2015-07-06 at 12.52.02 PM

A conversation on Twitter gets the fan more engaged with you as a human and not just this person or musician they happen to follow. Somewhere in the ongoing chat you can mention a song  you have that you want to share with them and send them a link, or you can ask them a question about the music they’re listening to. Once a conversation is taking place, you have a more receptive avenue to get your music in front of an engaged participant.

That’s one more engaged fan, and all it took was a focused approach instead of a blanket post sent out to no one in particular.

Grow your fan base with this one growth hacking trick with radio

Musicians, here’s one more simple way to grow your fan base and have the potential to impact a greater number of people: listen to an indie radio station online who plays music similar to yours. Spend a little time enjoying their programming and finding something about the station you really enjoy.

Then go to the station’s Contact or About Us page and find the email for the Music Director/Program Manager. Send them an email saying how much you enjoy their programming today, in particular the part you heard that really stood out. You can ask if they accept music submissions or requests and then sign off.

The purpose of this email is two fold. One, you are identifying a radio station that may be a good fit for airplay for you. Second, you’re making a direct contact with a station manager that is not built around just pitching your music. Station managers get unsolicited emails daily from artists they’ve never heard of, all wanting the same thing. The focus of the emails they receive are usually just on the artist and not on the station programming, or how the artist’s music might be a good fit for their programming.

Remember, a station has an interest in serving their audience great content, not just playing music from someone who sends in a few songs. By taking the approach of being interested in the station’s programming (and praising the people who make that happen), you’re appealing more to the interests of the station manager. It makes them more willing and interested in hearing what you have to say.

When you get a reply in your inbox, you know you’ve achieved something, potentially a response that tells you how to make a radio submission. You are now on a more first-name basis with the station manager and have a little more connection to them than just an outsider promoting their own stuff.

Do something taught in the 1930s that has tremendous impact in the modern age

Both of these tactics are organic ways of building connection. In the social media marketing of modern day, where everyone is their own evangelist, it’s uncommon for people to take a genuine interest in others. But when you do the uncommon thing, you stand out so much more than the herd that is all shouting about their latest thing. It’s a similar principle to what Napoleon Hill taught for decades in his book How To Win Friends and Influence People.

To master this simple method, all you have to do is repeat it. Try this every day for a week, then for a month. Look back and see how much you’ve gained and how connected your audience is.

Be uncommon. It’s simple to not follow the herd. This way, you avoid stepping in all the crap that gets dropped, and you make out with better connections.

Gain more insights into how to communicate with people to get them to take action in my upcoming book The DIY Musicians Radio Handbook. While it may seem like just something for musicians and radio, there is a pervasive theme and philosophy throughout the book that anyone can use to gain better attention with those you want to reach. Sign up here to get first dibs when it comes out tin 2016:

Gain Super Fans With My Upcoming Book. Be The First To Get It Upon Release (coming very soon!!!)

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