Brandon Gaille is an inspirational dude. I’m drawn to folks who overcome obstacles, and Brandon certainly has overcome much in his quest for success.
One big thing he’s faced and risen above is being bullied every single day as a kid. For someone who faced some bullying in my youth, I never dealt with the terror that Brandon did. Yet he overcame.
He also was diagnosed with a brain tumor. Then he found out that his pregnant wife had cancer. Talk about serious challenges and potential setbacks. When I start to feel overwhelmed at the challenges in front of me, I think of this guy and his perseverance.
Did he overcome the brain tumor? Yep. Did his wife successfully deliver their baby without complications? Yep. And deal with cancer? Yep, that’s right.
So what does any of this have to do with building our online audience? I reached out to Brandon to learn more about his story and discover how he has drawn over 1 million people to his blog every month. That’s right, a million people read his content each month. Those are pretty good numbers.
Did I Change Course By Talking To Brandon Gaille Away From Growth Farming?
Let me be clear: I’m not a “massive growth,” “big audience,” “look like a rock star with a zillion fans” kinda dude. You know me. I’m big on slow growth, farming for stronger connections. So why on earth would I double back and talk to a guy whose platform is all about building a massive following?
The answer is simple: Brandon Gaille is an uncommon person who overcame big challenges and rose above them to do big things. That by itself warrants a closer look at his work.
Plus, building relationships and connections with folks is one of my biggest passions. Getting to talk with him on his podcast was a real joy and honor. AND he talks about stuff I really don’t know a lot about.
Despite the fact that I do marketing online for a living, there’s a lot of what he talks about that I’m still learning. It’s also interesting to me that his growth methods take a little bit of time, a lot of focus on details, and dedication to the process. I’m big on that and talk about it a lot.
So…..even if you want to build a massive following of fans or audience members, the magic beans theory of overnight success is a crock. The Blog Millionaire’s philosophy and methods will get you many more online viewers to build your audience. It won’t happen overnight.
Overnight successes disappear just as fast as they arrive. Be different. Be uncommon. Be like Brandon Gaille.
Listen and download from Spreaker: