Tag Archives: path to success

Steve Palfreyman Shares 3 Keys To Success For Musicians & Creative Businesses

Steve Palfreyman

Steve Palfreyman

I’ve known Steve Palfreyman for a long time. Honestly, he’s a good friend and mentor, which is why having him on the DIY Artist Route Podcast is such an honor. He and I share a lot of the same ethos, our philosophies and ideas on how to grow and build are similar and synced in many ways.

One of the coolest things about Steve, which he shares in this episode, is that what we do determines our legacy, which is the most important piece of our success as human beings. Never mind success in the world of art or music or business. Legacy is a big deal, and you can see (and hear) from everything he says that this is what drives the quest for growth.

This is the first episode of the podcast that I’m doing Show Notes (see below) to capture some of the specific parts talked about. It’s also one of the only times (with the exception of Derek Webb), where the conversation lasted close to an hour. Still, this is one of the best conversations I’ve had with a colleague and fellow growth farmer on the pursuit of success for all of us in the creative industries. Steve is known for the gold that is produced from his words (through quotes). That is certainly true here.

Screen Shot 2016-08-22 at 5.10.08 PMOne other big point to make is that the Music Launch Summit, which he is the creator and host of, is kicking off soon. I’m privileged to join friends and past guests of the podcast like Benji Rogers & Andrew Apanov, along with Yann Ilunga, Wendy Parr, Arial Hyatt, and a bunch more folks in the creative industries. It’s free to sign up now, so get in. Get in to the Music Launch Summit here.

Podcast Show Notes:

*There are a few spots in the recording where the audio gets a little crackled or poppy. Don’t worry it’s not your speakers or your web connection.

It has to do with the recording from Skype to Logic X. I’m a bit of an audiophile and these little spots irk me on a technical side. However, this conversation was so good, and the time difference being what it is, that I stuck with this session instead of rescheduling to run the gambit of audio-syncing again.

In this conversation we’ll cover a lot of ground including

-Why you need to know your values to truly build powerful connections with the right people

-What marketing actually is (and it’s not pitching your music or work)

-Emotional intelligence, what it is, why it matters, and why your growth in emotional intelligence can determine how successful you are at anything

-Why reflection and empathy are essential tools to build solid relationships

Steve1PURE GOLD-Great quotes from Steve Palfreyman in this podcast episode:

“Marketing is just delivering stuff that is awesome.”

“Our industry is unempathetic and that’s what needs to change.”

“Emotional intelligence comes from life experiences. We all reflect, but not as much as we could.The deeper I dive, the more gold I dig.”

“Without it (emotional intelligence), the art will stagnate.”

“Social media and managing your career is no different than learning an instrument.”

“If we’re more thankful we’re all going to have more oxygen to keep doing the things that we’re doing and not feel like we’re just running on fumes all the time because it takes so much grit to get anything creative off the ground and we need so much to help each other keep going until we can get the monetary benefit too.”

Thomas Edison, The DIY Artist Route, & You

TThomasEdisonhomas Edison was a genius. He was also one of the greatest inventors of the modern era. And he was a self-starter who didn’t let obstacles interfere with his vision or his mission.

That last part  sounds the most similar to you and your path as an artist and musician, doesn’t it? In case you were wondering how the inventor of the electric light bulb and the phonograph has anything to do with being an artist or musician, let’s dive into that.


Sticking with your vision is part of the finish and ALL of the journey.

Wait a minute, you’re saying Thomas Edison’s story and my story as an artist has something in common? There’s no way!

Yes way. Actually it’s only true if you are someone who doesn’t buckle to pressure and keeps your nose down in difficult times. How much perseverance do you have?

Whoa, that’s a tough one. Most people think they have a lot of perseverance until tested by the fires of life. I’m not here to scare you away but being an artist in the 21st century isn’t a walk in the park.

There are obstacles and difficulties in your path forward. Everyone has them. What you do in the face of these challenges is where your story and Edison’s come together in a similar way. Edison was ahead of his time in several areas. He achieved some incredible success before turning 30 years old (like your average tech startup CEO). Then he faced some serious trials in his inventions. He went through many years without a successful innovation, so much so that many of his once-supporters started to question whether or not he still had genius inside of him. How he stuck to his endeavors despite ongoing challenges is worth looking into. Get some great insights into the like of Thomas Edison here.

You probably know that Edison didn’t discover the way to foster light in what we call the Light Bulb until he’d failed a few times. I use “few” figuratively, because history tells us he failed many many times (something to the tune of 10,000) at trying to create the incandescent light before he finally figured it out. Had he stopped and given up, neither of us would know his name, or at least not in the same way that we know it now.

What all of this has to do with you is simple: Keep working, keep grinding, keep on keeping on. Along the path of the DIY artist are many lessons to be learned if you’re objective enough to see them.

Edison didn’t start over from scratch every time his attempt at the light bulb failed. Instead, he picked up where his last success ended and tried a different approach. He studied what other people were doing and researched what had been proven successful in his science. He surrounded himself with other people educated in the field and put them to work on one sole endeavor.

Whether or not you can employ people to help you achieve your end result is beside the point. A focused approach to success is what Edison took on, was adamant to stick to, and persevered through until the completion of his endeavor was reached.

Which brings us to this question: How focused are you on achieving success as a DIY Artist?

Let me ask a more focused question than that: What are you targeting right now to grow? How will achieving that target bring you bigger results down the road?

These are the questions to get up to in the morning and wrestle with before you go to bed.

These are the questions Edison and every innovator, entrepreneur, leader, and world changer wrestles with every day.

These are the questions anyone with a real objective and vision takes on.

Your objective may be simple, in certain terms. You want to make music and do so in a way which allows you to live off of the proceeds of your work.

Good. What are you focusing on right now to make that happen?

Need some help figuring out what to focus on, or even more, what steps to take to get you in the direction of success?

Good. Let’s talk.