Tag Archives: radio ready

How To Get Solid Radio Airplay The Right Way

This blog article is also published on Dotted Music. Musicians submit music to radio on a daily basis. Many of these music submissions to radio go ignored. Here’s how to submit music to radio that really works.

Secrets To Music Submissions To Radio Stations

Radio Mic Old FashionedGetting radio airplay isn’t a dice roll and it’s not a matter of doing multi-million dollar promotion campaigns. Especially not in public or indie radio (where your attention should be if you’re a DIY artist).

As I’ve said in past posts like How To Build A Radio Promotion Strategy & How To Make Effective Music Submissions To Radio, the basics to submitting music to radio is fairly easy.

The science to getting radio airplay has more to do with only a few specific things, AND they must be made a high priority. Relationship building (i.e. Growth Farming) and communication is top of that list.

Each radio station decision-maker (station manager, program director, program host, etc)  has their own individual perspectives and motives.

These preferences determine what they play and what they don’t. They also determine how often some songs get rotation versus others. However, how radio stations decide which songs get played actually has to do with a few factors that you might not realize.

online radio station jowanna lewis radiokscr music submission indie music airplay

Jowanna Lewis, owner of RadioKSCR in Los Angeles, CA

Station managers with commercial radio will give a few spins here and there to “unknown” or DIY musicians if it fits with the format and if they earn the respect of either the DJ or the station management.

Once songs begin to chart more (meaning that the music ranking organizations like Billboard and CMJ are recording more plays nationwide) those songs will get more rotation.

Much of this is based on requests and promotion dollars from the labels.

As a DIY artist, your plan is to get your music on stations who are be looking to add indie and unsigned artists to their station playlists.

These are the radio stations and managers who you should be trying to figure out how to gain the interest of. Indie radio is your ticket here. What does that look like?

What determines an indie radio station playlist and spin count

There are essentially three factors that determine whether a radio station manager or music director will add a new song to their rotation. See if your music fits into these factors to be Radio Ready with this free ebook.

The songs that get airplay first off have to meet these three qualification. Sound quality and production value are paramount.

Most professional radio outlets qualify potential music submissions on the quality of the recording first. It’s instinctive, we aren’t going to play a poorly mixed song.

Great songwriting involves lyricism as well as composition and arrangement. Some great songs have very clever, witty, or thought-provoking lyrics. Yet others simply have a good arrangement with a nice melody but nothing very complicated about how it is written.

The last qualification plays the largest role in not only whether as song will get added to the rotation of a radio station but also how often it will be played.

Simply put, if a radio station manager, music director, or approved station personality likes a song, it will probably get some radio airplay. If that song also catches on with other station staff and especially with listeners, that song is going to get a lot more spins.

radio submission music submission to radio How To Submit Music For Radio Airplay

Radio station managers are people too. We like what we play. We have a personal interest in the content that we put on our platforms. It’s just simple human nature.

To be in this industry an din this creative space, you have to be a fan. Radio station managers are fans of music too, and often we’re fans of artists who not only make music that we enjoy but also who have engaged with us in some manner.

Next Steps To Get Music Submissions Accepted On Radio

How someone feels about you as a musician can play almost a bigger role than whether they only like your music. When you try to just separate yourself out and away from your art you limit the reach and connection-building power you have.

Instead, focus your energies on building connections and communities with the radio stations that you want airplay on. It’s not a matter of getting your music out to every single station in existence, or even every station that plays music in the same genre as you.

Learn The Proven Process To Getting Radio Airplay

Many musicians don’t think about the pieces that need to be in place before starting this process.

If you want key elements , a proven process to implement with actionable steps, you’re going to get radio airplay and much more.

All of these strategies, tactics and tools are available for you right now in the Indie Radio Course. 


Radio-Ready: What Is It And Are You There?

Radio Mic Old Fashioned

I listen to a lot of indie, unsigned, DIY, and label artist every day.

Many of these artists are making music submissions for The Appetizer, and honestly I’m looking for new music to feature on our syndicated radio show.

Though I listen to a lot of music, I hear some great talent and I also hear many artists that are missing some of the quintessential elements needed to get their music on the radio.

I’m not saying that I have certain qualifications that other radio programs or stations don’t have. Actually we’re all in harmony with what it takes for a new band to get heard.

You’ve probably heard me use the term “Radio Ready” a few times. What does radio ready really mean? More importantly, how can you know if you are ready for radio airplay?

Honestly that last question is one that very rarely is asked by artists and musicians, and tragically so. The crux of the radio ready signification is having music at the level of airplay worthiness.

It’s having a combination of key elements that every radio and media professional (from music directors to station managers to music curators) are looking for.

I’ll go ahead and tell you exactly what you need to get radio airplay, and these are things that aren’t stated by radio insiders, so you are getting an inside tip. Ready? Here you go, you need these 3 things:

1.  Have A Great Sound

2. Have An Existing Following

3. Provide A Positive Listening Experience

Does that seem too easy? It’s not, because there are tons and tons of artists who submit music who don’t have these elements. I explain what these elements mean and how to ensure that you are at the level where you meet these 3 things in this FREE PDF.

When an artist asks why their music was accepted for a submission but they didn’t get the airplay they thought they would receive, it’s often likely that the initial listen by the radio or media professional sounded good enough to warrant a submission, or a look at their other work. But that following listen didn’t produce the mark that they were looking for. The band didn’t have a radio ready sound through and through.

Which brings us back to, what does it mean to be Radio Ready?

I’ve laid out the 3 big qualities that your music needs to have to get radio airplay on not just the local or regional music stations who carry indie and unsigned artists, but also the larger music curator hubs like NPR Music, Paste and Pitchfork.

If you want to have a chance of getting on any of their grids, or even getting picked up on indie web stations, go ahead and download my free PDF Get Radio Ready. This is one of the best free resources available to you to get your music in the right place to make your radio submissions really work.

When artists just send out an email with a link to their music, or if they just mail a CD to a radio outlet without making sure their music is at the level where radio decision-makers are going to approve, they run a big risk of not getting airplay or feature.

Do you want to know how to make radio submissions that are incredibly effective, get your music played on stations and help you grow your audience? Good, I’m going to give you the chance to learn how to get picked up by radio stations across the country. And you’re going to get the cumulative wisdom, lessons learned, and insights that have taken me years to learn, all without having to go through the trial and error that it cost me (and others).

Take these insights and expand on them with The Indie Radio Promotion Course, the first ever online training for DIY Artists and Unsigned Musicians to get radio airplay. The course includes videos, a PDF Handbook and several videos illustrating how to do everything. Click Here to sign up now!


Skyrocket Your Audience Growth With Media-Ready Ebook


GRAB THE FREE 3 Easy Steps To Get Media Ready Ebook here

Radio. Media. Online Music Influencers.

One of the best ways for indie artists, DIY musicians, and unsigned bands to gain exposure and grow their fan base without spending hundreds (or thousands) of dollars on social media advertisements.

Getting your music heard on Indie Media is a great way to boost your exposure to new audiences, cultivate your fan base and improve your ability to land better gigs. But how can you get added to more radio stations? If you’ve spent any time contacting web and FM radio stations and not received a reply, read this Free ebook (revised).

Working as a program host for The Appetizer Radio Show and a station manager for over a decade, I’ve received countless solicitations and submissions from bands wanting me to play their music. Many of these submissions don’t communicate clearly what the artist wants (or needs). They also don’t do what’s in the best interest of the band from a communication or branding standpoint, leading to the music not getting added.

Still, other submissions are from artists who simply aren’t ready to be heard on radio yet. The reasons for this are explained in this ebook. Gaining radio airplay seems like it’s as simple as scouring the web to find stations, blogs and platforms who accept submissions, filling out an online form and then getting radio airplay.

Experience will show you that there’s more to it than that.

If you’ve struggled with gaining radio airplay, or even just getting a radio station to respond to your submission, this Radio Ready Ebook will show you exactly the steps to take to make your radio submission work, as well as give you insights into how to take all of these leaps and bound further.

Get even more audience growth through effective music marketing

diy musicians radio handbook print how to get radio airplayEverything in this easy eBook is the starting point for getting your music heard on indie media (radio, blogs, podcasts, etc).

Take these tips to the next level by grabbing the award-winning playbook for music media coverage, The DIY Musician’s Radio Handbook.

Really skyrocket your media coverage and be your own PR Badass in The Ultimate Connection Bundle. Here you get 2 courses in one, plus eBooks, videos, and relationship building tactics to launch your music career to a whole new level.

Gain a step-by-step process to learn how to do music marketing the right way, see how the big, expensive marketers and promotion companies do it, grow your contact list of influencers who you actually know (and who know you back), get multiple features on media and more.

All inside the Ultimate Connection Bundle.