Steve Palfreyman Shares 3 Keys To Success For Musicians & Creative Businesses

Steve Palfreyman Shares 3 Keys To Success For Musicians & Creative Businesses

I’ve known Steve Palfreyman for a long time. Honestly, he’s a good friend and mentor, which is why having him on the DIY Artist Route Podcast is such an honor. He and I share a lot of the same ethos, our philosophies and ideas on how to grow and build are similar and synced in …

Build Stronger Audience Connection With Amy Schmittauer

Build Stronger Audience Connection With Amy Schmittauer

Most of us in the music and creative business space are seeing more and more videos in our social news feeds. Why is that? One big reason is video’s ability to build engagement. We’re naturally drawn to the power of moving visual and audio media. This is especially true when people are present in the …

3 Ways Relationships Bring Return On Investment

3 Ways Relationships Bring Return On Investment

In the business world, everything you do needs to produce an ROI (Return On Investment). The same is true with creative business endeavors like music and artistry. One big thing that creates the most return is investing in relationship growth. We all have goals for our success. Growth is a part of that. When I …

James Moore Joins The DIY Artist Route With PR Tips

James Moore Joins The DIY Artist Route With PR Tips

“A lot of artists, if they don’t know how to do something, they find some sort of ideological reason not to do it, and that holds them up. You do need to take that leap. Learn about it instead of complain about it.” -James Moore, Independent Music Promotions PR is a buzzword in some business …

Essential Music Promotion Keys Guide

Essential Music Promotion Keys Guide

(This info graphic is much larger with links to pieces that help you. Download it below.) For DIY musicians and unsigned bands, there are so many marketing and promotion pieces that seem essential to your growth. Does it seem overwhelming?  The sheer volume (no pun intended) of things you’re told to keep up with as …

How Strengthening Your Core Audience Creates Real Success

How Strengthening Your Core Audience Creates Real Success

One of my favorite lines from Michael Scott (played by Steve Carrel) of the NBC TV Show The Office is when he’s trying to explain to Oscar why he spent $1200 on a piece of fitness equipment. It’s a Core Blaster Extreme. Scott says: “That is by far, the best way to strengthen your core. …

How To Initiate Connections With Influencers

How To Initiate Connections With Influencers

Growth. Benefit. Increase ___(fill in the blank)__. These are what we want with our lives, our projects, our work, and our connections. Often though, growth means reaching outside of our social circles and into uncharted (or unknown) territory. This new world is where people we don’t know reside. We may know some powerful influencers’ names …

Following This Twitter Trend Will Burn Bridges

Following This Twitter Trend Will Burn Bridges

“Twitter Tip: Keep tagging the same person in a post that you make every single day with a link from 9 months ago to boost your site traffic.” That’s not really a Twitter tip, but there are people who are following this course of action every day. It’s certainly a way to burn bridges quickly …

Keys To Building A Focused Audience

Keys To Building A Focused Audience

Get Insights On Focused Fan Growth: Sign Up For The Free Webinar Here I wrote previously about the difference between trying to gain 100,000 Twitter followers (or simply a giant group of music fans online) and focusing your time, energy and money on a specific group of people. Numbers are a big sales point that …