Tag Archives: Steve Palfreyman

3 Simple Keys To Music Success With Rodney Holder

rodney holder music business facts drummer podcaster

Rodney Holder

Music Business Keys To Success with Rodney Holder

When it comes to business success, the entrepreneur path is essential. Most musicians are recognizing that more and more as time goes by. One of the premier places where musicians have experienced insights into how to take their careers to new levels was the Music Launch Summit, created by my good friend Steve Palfreyman last year. There, over 50 of the world’s biggest names in the business came together to help musicians grow. Rodney Holder was a standout in that series.

I was both an attendee and a masterclass speaker. Being in that summit with many of my good friends and colleagues including Carlos Castillo, Wendy Parr, Yann Ilunga, Benji Rogers, and Cari Cole, it was incredible to experience the insights of so many really incredible people.

After watching Rodney’s session, I knew I had to talk with him. Not only is he a fellow drummer and Australian (I love the Aussie’s!!!), but his methodology of relationship building, learning from experience (which includes embracing failure) and the power of mentorship are hallmarks of what make for uncommon people.

A Little Insights Into Rodney Holder

Rodney is certainly uncommon. You can sense that in every response to my questions in our conversation. He’s also someone who has taken the process of growth and used each experience to bring a new piece of insight to share. That’s really a remarkable element to the science of growth.

He’s the host of Music Business Facts Podcast, the top music podcast in Australia. He’s also a metal drummer in  Alchemist Tripsis (so he’s got serious skills behind the kit) and seasoned musician. He also teaches Music Business Studies at Taffe University in Australia.

What I Learned From Rodney In This Podcast

I’ll be honest, one of the best things about hosting the DIY Artist Route Podcast is getting to learn first hand from some amazing people. I know a lot about how to build relationships and a good bit about radio. But I don’t know everything about either of those subjects. And there’s a TON of stuff in the industry I don’t know. That’s why having conversations and asking good questions are important (if you want help with asking the right questions, reach out to me and we can talk).

Sometimes we learn things by how they’re phrased. For us creative entrepreneurs, the business side of what we do involves positioning our creations as products. Did you know that every aspect of your creation is a product that you’re offering to your audience? It’s like Rodney tells us

“You are a product, your songs, your shows, your work are all products.”

Kinda different way to think about things, huh? You are a product, not just what you make. That’s a game changer, and it’s just the tip of the iceberg.

3 Keys To Music Success

One of the big questions, that was kind of a trick (oops, you caught me) was when I asked Rodney if there was just 1 thing you could do to become successful today. In my experience, there’s not magic button that if you master it, all your cards will always be winners.

No poker hand works like that. Life doesn’t either.

On the flip side, there are a few ingredients that typically produce great results the more you do them. Three of those are hard work, continually putting yourself out there (marketing, outreach, gaining experiences), and luck.

Wait, did I just say that luck is how you win?

Yep. But like Rodney put it,

“The harder you work the luckier you get. The more prepared you are and the more you’re trying to get attention, your lucky break will come around.”

You make your own luck, by working hard. The more you keep going the better you get. Honestly, if I hadn’t committed the past 8 years of my professional life to relationship building and connecting with people, I wouldn’t be here in this place right now. I wouldn’t have had the conversations with world-changing folks like marketing guru Seth Godin, fellow musician-entrepreneur Rachael Yamagata or other folks.

Put These Tips To Work For You Today

Planning is a big part of that too, which is where being visionary and focused on what it is that you want to achieve is such a big deal. It’s also where having someone to work one-on-one with you as a guide through this process is so important.

A big thanks to Rodney for joining me in this podcast. We talked about mentoring and having someone in your corner to help your music grow. That’s what I call Growth Farming. Want help with your music or entrepreneurial career? I want to be in your corner.  Contact Me and we’ll talk.

How To Use Experience & Training For Maximum Impact

GrowthFarming-AppLogoExperience Still Matters. Here’s Why

You used to have to go to college or attend a seminar to get the education that’s now available online at a fraction-of-a-fraction of the cost. However, education alone won’t make you successful, no matter what field you’re in. Experience provides the testing ground to put education to work.

This is one reason why the aspect of selective education is so important. Think about it. In the information age, there’s little you can’t not-learn. The vast amount of data, education and information available can stymie your growth unless you choose to take it in stages.

This is where taking action-steps is so vital. For every blog article you read (including this one), take at least 1 action step towards putting what you gained to work (more on how to do that with this blog later on).

This is one reason why I challenge artists and entrepreneurs I work with through coaching to do specific actions after each of our sessions. The knowledge itself will take you places. However, you don’t reach the milestones you set without taking action. Action and experience paired with knowledge and understanding makes you a badass growth phenomenon.

How Education Is Still A Key For Growth & Success

This year I’ve spent more time diving into education as a resource for my own personal growth. I’ve also worked to develop a powerful network of some of the best creative industry educators, especially those who specialize in specific areas of expertise like marketing, audience growth (superfans in particular), social media, and platform building.

DIY Artist Route PodcastAmong the amazing folks I’ve connected and shared insights with include Jay Coyle (Berklee Online), Jay Coyle (Berklee Online & Music Geek Services), Andrew Apanov (Dotted Music), Brandon Gaille (The Blog Millionaire), Tom Giles (StageBloc), Michael Zipursky (Consulting Success), Steve Palfreyman (Music Launch Summit) and Seth Godin.

Most recently I had Jeremy Young from Soundfly & Flypaper on the podcast to discuss the power of education for musicians and creative entrepreneurs. TONS of great insight there.

Each of these incredible people have shared some very specific ways that education is a win-win for us. They’ve even shared some unconventional education methods. Go back and listen/download their podcast episodes to get more specifics.

Experience & Education Grows Our Ability To Build Relationships

The more we learn the more we have the capacity to learn.

Pair this with a thankful heart and attitude of gratitude (think growth farming and heart gardens here my friend) and you create the perfect outlet for connection with other people on similar subjects.

Honestly, it was partially my curiosity about a subject paired with my interest in these people I’ve reached out to which led to our conversations, and ultimately our ongoing connection.

screen-shot-2016-12-14-at-7-32-27-amOpportunities Opened By Way Of Education

Education creates doorways for longer-term connections. It starts with being curious. Curiosity is an absolutely necessary ingredient to making growth happen.

If you’re not curious how something works, or how you can learn to better yourself, it’s really hard to have the discipline to stick with the learning process.

Education works because of curiosity and commitment to growth. Without those two ingredients, it easily can become another thing we start out of intrigue and put on the backburner when the next shiny thing comes along.

In this phase, asking questions to the many teachers and pros in whichever space you’re spending time in creates a different kind of opportunity. It creates a different kind of connection. If you practice it well, with other insights you’ve learned here, you’ll gain an advocate and friend from the person you originally just wanted help from in an educational capacity.

I read a lot of books, mostly in the nonfiction realm. Though I don’t work in many of the industries that I read about, we can all learn some powerful methods of growth from those who have built something that works and that lasts.

I’m currently reading Tony Robbins’ Money: Awaken The Giant Within.  It’s a book that dives into several areas of personal and business growth. I’ve already learned a ton, and am already putting much of that learning into practice. I want to be great at practicing what I learn.

Another great book I read this year (that I highly recommend to you) is John C Maxwell’s How Successful People Grow.

Obviously, growth is something I’m a big student of. This little pocket-sized book took me 3 months to read because each little section has so much powerful wisdom I couldn’t fly through it. It’s been transformation to my growth this year. You need to read it.

Curiosity and intrigue are why many of my entrepreneurial friends outside of music love The DIY Musician’s Radio Handbook. The nuggets of community-building, effective communication, and networking in the book apply to everyone, regardless of your industry. It’s especially powerful for musicians because the How-To for getting radio airplay, blog reviews, and so forth are clearly detailed.

Investing In Educational Platforms Works

If you’re like me, you’ve probably signed up for a ton of free webinars, email courses, and online training programs that have a $0 price tag.

It’s natural to want to see how to win in this entrepreneurial and creative business without spending much cheddar. However, most of the free stuff doesn’t teach much.

There’s a reason why education continues to grow as a platform for success. What we invest in we practice. If something doesn’t cost us anything, we don’t spend much effort or energy in putting it to work.

However, when the growth method/education has a cost to it, we are naturally inclined to take it more seriously and take action on what we learn. That’s why if you really want to grow and learn how to do something from someone who truly knows their stuff, you should pay them for that information.

Knowledge is power. Experience is power. Knowledge plus experience plus great teachers create the kind of growth that can’t be stopped.

In the grand scheme of things, many of the best online training vessels have a much lower cost than your average semester at a university. Even a $100-$500 training online is cheaper than a semester at a state college that will run you at least $4000, even if it’s a junior college.

Plus, with online programs and training you get to be trained by people who are consistently putting their knowledge and experiences into practice. For a few hundred bucks (max price, often many courses cost much less), you can get the training and insights needed to skyrocket your success.

14206223_10154025032113918_710099330792237955_oWhat Education Platforms Should You Try In 2017

As we look to the future, what goals do you have? Think about the specific areas of your music or creative enterprise that you want to grow in.

Knowing your goals is the first key step in determining where to put your focus and attention for growth through training and education.

This short list is some of the growth and education platforms I have experience with from working with these fine folks in the past, including taking their courses. With the exception of the Music Launch Summit (and my own course listed towards the bottom), there’s no affiliate link in this for me.

I’m including these platforms because I believe in them and can attest to how effective they are. I’m not getting paid anything to do this, so the incentive is purely to help you. It’s a straight plug for folks I know who do great work and who can help you grow.

  • If you want to learn how to build your sound (production), write better songs, learn how to win in the music industry and more, Soundfly has some great offerings. Click here to get in.
  • If you want to grow your social media presence on Twitter, I highly recommend my good friend Carlos Castillo’s course. Click here to get in.
  • If you are trying to figure out how to get radio airplay, blog features, podcast interviews and build a powerful database of music industry influencers, my Indie Radio Course is just what you’re looking for. Click here to get in.
  • If you have thought about hiring a PR firm or publicist to get the word out about you, get interviews or reviews, but struggled to find the right company that wouldn’t break the bank, you can learn how to Be Your Own Badass PR Pro in this great course that I was a part of. Click here to get in.
  • And if you want to learn from the best of the best in the indie music world, my friend Steve Palfreyman’s Music Launch Summit features special training sessions and more with the likes of Dave Kusek, Rick Barker, Cari Cole, Rodney Holder, Yann Illunga, Wendy Parr and a ton more great teachers. Click here to get in for this coming year’s lineup. It’s going to be even bigger and more incredible this year than when it debuted.

 

DGS_RadioHandbook_Cover-1AWant some FREE education? Most of us do. Here’s how you can get a free gift this season, just from me. Like I said in the last podcast episode, I’m giving away a few free copies of The DIY Musician’s Radio Handbook to my Growth Farming community in my email list. You can sign up for my email list in the right hand column to connect more with me and have a way to get a free copy sent out soon. Looking forward to connecting more with you!

How 34 Taught Me To Embrace Failure

The one and only Bo Jackson

The one and only Bo Jackson

You may be wondering who or what “34” is. That’s a good question. I’ve been pretty fond of 34 for about a year. The reason: It’s my age (until Wednesday this week). It was also the number of Hakeem Olajuwon, Walter Payton, Nolan Ryan, and Bo Jackson (the greatest athlete ever, in my opinion, and who I share a b-day with).

Over the past few years, I take the cake and the candles and do something a little different. I look back at the year kinda like we usually do on New Year’s Eve. A look back at the successes of the past year and how to improve upon them. There have been quite a few successes I’m very proud of from this year, and one of them has to do with learning to embrace failure.

Why Embracing Failure Is Important


I don’t know about you, but I didn’t learn how to fail in school. I learned how to avoid it. Mostly, I learned how to avoid it at all costs.

Both of my parents are really smart people. My dad is an engineer and my mom works in the medical community. My sister is also pretty brilliant, working for one of the largest design companies in the world. Smarts is something that should have been natural for me, and probably would have been, if only I’d paid more attention.

Instead, I spent a good amount of time avoiding things that were difficult, particularly math. From the story in the video, math was something that I didn’t ever understand as well as I should. My avoidance of understanding led to failures that have taught some pretty profound lessons 20 years later.

This year, while I’ve succeeded at expanding my horizons and connecting with a much larger base of folks in the creative industries, I’ve also faced some pretty big challenges. Whereas in the past I might have run from those challenges, or beat myself up for not winning right away, I’ve taken a different path.

Failure is a great teacher because it costs us something to learn the lesson. What’s something I failed at? I didn’t execute on my launch plan for the DIY Musician’s Radio Handbook. That’s the honest truth. Did I make a plan? Yep. Did I map out a course of actions to take for 3 months to make it happen? You betcha. Did I start that plan with a lot of energy and enthusiasm? Yeppers.

So what happened? Why would I consider the launch to be a failure?

I don’t consider the launch a failure. I consider my execution of the launch plan to be. I started it the right way. I mapped things out. I had a strategy. But I didn’t stick with it and update my progress as I went. After the first few weeks, I just guessed at what I needed to do and kinda went through a series of actions that ended up working out pretty well.

What’s the lesson learned from this? Several actually. First, make a plan and stick to it. Second, create a calendar for what action steps to take on a weekly basis until those things become second nature. Third, be organized and follow through. Making the plan and executing the plan are different things. They both need to happen for success to be achieved.

Was the launch of my debut book a failure? Nope. However, I can recognize the difference between the success I have had and the success I could have had. Execution on the plan is the difference.

Overcoming The Fear Of Failure

One other big thing that failure has taught me is that it’s not as scary as I thought it was. I have avoided failure for most of my life out of fear. One of the big victories of 34 is diving deep into my heart and digging up the darkest fears that have hindered my growth. Bringing these things out into the light to be examined and discussed has been a tremendous method of creating success.

Fear and failure go together like a tag-team wrestling tandem hellbent on destroying progress and opportunities for growth. Fear builds on the worst scenarios of your life, or the worst-case scenario possible, to convince you to give up. Quitting and not believing in yourself leads to the ultimate failure: one where you throw in the towel.

When I think of that combination, my old days of watching wrestling come to mind. It’s like the terror that the Undertaker and Kane used to instill into people. But facing those two is not an impossible task. We just need to smell a different kind of attitude (yes, that’s a reference to The Rock).

Instead of fearing failure, and instead of looking at failure as a zero-sum game, let it be a teacher. When we don’t end up with the results we want (aka failing), we have the opportunity to go back and look at what happened. Analyze the space and the actions. What could have been done differently? Was something in the plan not done right? Where did things go askew and how?

Failure creates opportunities to improve, to rise up, to grow.

It also makes us much more thankful of the opportunities and happenings of success.

Shifting Gears To Look At Some Big Wins

d grant mcmurray speechSpeaking of that, the success of 34 has been far more vibrant and joyful than anything else. Here’s a shortlist of the big wins this year has brought:

-Outstanding growth through the DIY Artist Route Podcast including monumental conversations with folks (and heroes) like Seth Godin, Derek Webb, Matthew Mayfield, Rachael Yamagata, Kevin Kelly and Jon Nastor.

-Guest spots on podcasts like The Miews with Shane Freeman, We Spin with Andrew Apanov, Bridge The Atlantic with Marcio Novelli and Ross Barber-Smith, Music Monster with Greg Wilnau, Hack the Entrepreneur, and more.

-Being a presenter on the monumental Music Launch Summit, the largest online music growth conference hosted and managed by the incredible Steve Palfreyman

-Being a featured writer for some outstanding music publications like Sonicbids, Bandzoogle, and Hypebot

The Appetizer Radio Show gaining new stations carrying the show across the country

-Launching my speaking career doing presentations about Growth Farming For Success including speeches at universities, organizations, and finishing 3rd in divisional competition with Toastmasters

-Releasing and spreading my first published book The DIY Musician’s Radio Handbook

 

That’s a lot of great things to come in just 365 days. I’m excited about what is to come in the near year, which will include some new offerings just for you to help you grow. I’m excited to share more with you, including insights on this road that include what is working for me and what isn’t so that you can have the most wins every step of the way.

Finally, since winning and growth are such big focus points in what I do here with helping you growth farm, I’m giving away a few copies of my book. Get a chance to grab a copy by signing up for my email list in the right hand column. The giveaway is for my group and community. Join up with me in there and we’ll talk soon!

 

 

 

Reach Your Music Potential On The Launch Summit

14206223_10154025032113918_710099330792237955_o

I’ve been talking about The Music Launch Summit for weeks on Facebook, Twitter, and the DIY Artist Route Podcast. It’s the biggest and best online music launch platform in history. Here’s why:

Every year musicians line up to attend the big music conferences and events. SXSW, Big Sound, ASCAP, and everything in between features both industry specialists and artists who are succeeding in this business. There are countless sessions strung over a short week’s (or shorter) time. You can always get some of the featured speakers you want to see, but not all of them.

Then you get home and try to start implementing some of the things you learned, but there’s so much stuff to try and do at once that if you get started, it’s nearly impossible to keep up with. Plus, you’re on your own at these seminars and conferences. Sure, you get a few business cards but you rarely (if ever) get to connect with the actual speakers.

ALL of that is different in the Music Launch Summit. Here you get lifetime access to the masterclass workshops (lifetime means forever, in other words never expiring). For folks who grab the VIP access you also get plugged into many of the speakers and get some personal attention.

Steve Palfreyman

Steve Palfreyman

Steve Palfreyman is my good friend and past DIY Artist Route Podcast guest. He is the Superman who organized and put all this together. Among the masterclass speakers include other past podcast guests like Benji Rogers and Andrew Apanov. Each speaker will be talking about their specific expertise.  They will also be laying out practical and specific steps for you to take to launch your music to new heights.

Over 40 of the most sought-out, powerful people in music  are presenting in this online platform include Bob Baker, Dave Kusek, Cari Cole, Wendy Parr, Ross Barber-Smith, Yann Ilunga, Rodney Holder, Carlos Castillo, Ariel Hyatt and many others. I’m going to be joining in to talk about indie radio airplay and the power of relationship building in the music industry.

These speakers will be covering everything from social media strategy to business & marketing to music production to building websites to direct-to-fan campaigns to radio airplay and much more.

That’s a LOT of growth opportunity, and it’s all available for free to sign up here.

But let’s take it even a step further because I want to give you even more. I want your growth farming experience to be out of this world and reach levels of success you haven’t dreamed of yet.

Here’s what that means:

The free pass will get you access to the sessions for a few days after each session goes live. If you miss a session and don’t view it within the open window, you will have missed it. That’s a bummer.

However, VIP Access will get you more. With VIP Access you get lifetime access to the Summit’s content (all 40+ video interviews), other bonuses (like an individual development plan), and a 4-week implementation session to put all the advice & wisdom to practice. Plus you get Steve in your corner to answer any questions you have during the entire summit.

Today marks the launch of the Summit. You can sign up anytime during the duration of the online event to experience the difference. Once the event window closes, only those with VIP access will be able to experience the masterclass sessions, so jump in now. Sign up here free.

Steve Palfreyman Shares 3 Keys To Success For Musicians & Creative Businesses

Steve Palfreyman

Steve Palfreyman

I’ve known Steve Palfreyman for a long time. Honestly, he’s a good friend and mentor, which is why having him on the DIY Artist Route Podcast is such an honor. He and I share a lot of the same ethos, our philosophies and ideas on how to grow and build are similar and synced in many ways.

One of the coolest things about Steve, which he shares in this episode, is that what we do determines our legacy, which is the most important piece of our success as human beings. Never mind success in the world of art or music or business. Legacy is a big deal, and you can see (and hear) from everything he says that this is what drives the quest for growth.

This is the first episode of the podcast that I’m doing Show Notes (see below) to capture some of the specific parts talked about. It’s also one of the only times (with the exception of Derek Webb), where the conversation lasted close to an hour. Still, this is one of the best conversations I’ve had with a colleague and fellow growth farmer on the pursuit of success for all of us in the creative industries. Steve is known for the gold that is produced from his words (through quotes). That is certainly true here.

Screen Shot 2016-08-22 at 5.10.08 PMOne other big point to make is that the Music Launch Summit, which he is the creator and host of, is kicking off soon. I’m privileged to join friends and past guests of the podcast like Benji Rogers & Andrew Apanov, along with Yann Ilunga, Wendy Parr, Arial Hyatt, and a bunch more folks in the creative industries. It’s free to sign up now, so get in. Get in to the Music Launch Summit here.

Podcast Show Notes:

*There are a few spots in the recording where the audio gets a little crackled or poppy. Don’t worry it’s not your speakers or your web connection.

It has to do with the recording from Skype to Logic X. I’m a bit of an audiophile and these little spots irk me on a technical side. However, this conversation was so good, and the time difference being what it is, that I stuck with this session instead of rescheduling to run the gambit of audio-syncing again.

In this conversation we’ll cover a lot of ground including

-Why you need to know your values to truly build powerful connections with the right people

-What marketing actually is (and it’s not pitching your music or work)

-Emotional intelligence, what it is, why it matters, and why your growth in emotional intelligence can determine how successful you are at anything

-Why reflection and empathy are essential tools to build solid relationships

Steve1PURE GOLD-Great quotes from Steve Palfreyman in this podcast episode:

“Marketing is just delivering stuff that is awesome.”

“Our industry is unempathetic and that’s what needs to change.”

“Emotional intelligence comes from life experiences. We all reflect, but not as much as we could.The deeper I dive, the more gold I dig.”

“Without it (emotional intelligence), the art will stagnate.”

“Social media and managing your career is no different than learning an instrument.”

“If we’re more thankful we’re all going to have more oxygen to keep doing the things that we’re doing and not feel like we’re just running on fumes all the time because it takes so much grit to get anything creative off the ground and we need so much to help each other keep going until we can get the monetary benefit too.”