Tag Archives: Super Fan Growth

Michael Brandvold On The DIY Artist Route Podcast

michael-brandvold

I was captivated by the title “Michael Brandvold shares 25 lessons he learned working with KISS.”

Reading his short Ebook (free on his website) and then hearing his Music Biz Weekly podcast, I was intrigued. “I have to have this guy on the DIY Artist Route Podcast,” I said to myself.

Here we are. Michael Brandvold was gracious to join me in a discussion on what makes successful fan building, and his insights into working with KISS are perfect for understanding the power of Super Fan Building. This is a consistent subject we talk about here on this blog, and today’s insights from Michael are spot on for how to identify your Super Fans and bring them into your music to benefit you the most.

Opening The Super Fan Gateway To Help You Grow

Recently on a blog from Sonicbids, I talked about how to put your online and offline work together to strengthen your audience and build more connections with your fan community. Michael adds more ideas to this, and the best part is they are all simple and inexpensive.

I love learning powerful things from people who simply challenge me to think a little bit differently. We definitely get that benefit in this podcast. Dive in, learn something new, and share it with 1 person you know who can benefit from it too.

Take Michael Brandvold Insights A Step Further For Your Own Music Growth

There are some big areas of audience building and fan community that are discussed in this podcast episode. What areas of your fan building and connection do these ideas resonate with OR are there things that you still are trying to figure out when it comes to growing your fan community?

Did you pick up on how the mainstream successful bands share 1 thing in common with DIY Musicians like you? It’s about seeing what you do for what it is. Reach out and comment here so we can look at them together.

 

The Coming Trend Of Super-Fan Building

communityOne of the very first posts to this blog was about the importance of musicians building their core audience, or their Super-Fan listener base. That was in the fall of 2014. Here we are in the first quarter of 2015 and that subject is now taking a much larger role across many of the marketing and coaching experts’ platforms.

Do you know why?

You’re going to be hearing the term Super-Fan a lot in the coming years. I predict that the change in how businesses (large and small) market themselves is going to radically shift this year, leading everyone else to have to follow suit. The change is simple, and it’s been on the cusp of breaking out for quite a while.

It’s no longer a matter of growing a fan base that consists of merely a number anymore that makes a difference, or that leads to the success needed to keep the wheels turning on your career. This is true for completely unknown musicians as well as those on indie labels, the DIY artist, and even the big-named maintstream powerhouse. Yes, even Beyonce and Taylor Swift will be changing the way they market their music in the coming years because numbers by themselves mean very little.

Tools-for-Community-ManagersFacebook and Twitter made everyone a celebrity, or at least made it possible for everyone to be known by everyone else. In some cases, this led to better connections and relationships between people across the globe. But it also created avenues by which people worked to cheat the system, creating “followers” of brands that weren’t legitimate or at least not really engaged. Some social media marketers sell 5,000-10,000 fans to unsuspecting individuals to give the impression that the business, brand, or person has a large following. But bots don’t buy, and buying followers does little to create any form of success worth bragging about.

This leads us to the shift that is taking place now, and will continue in the coming year. Honestly, it doesn’t matter if your Twitter profile is “followed” by 50,000 accounts (I say accounts because many of the followers on any profile are not actual people, regardless of how the follow happens). Followers can lead to business, can lead to buys, and can lead to the kind of success you want with your career. But relationships with followers that are cultivated through effective communication and reciprocated benefits leads to ongoing positive results for everyone.

This is where the Super-Fan group comes in. Your core audience are drawn to you for very specific reasons. They are passionate about you and what you do. That passion leads to a monetary exchange between them and you, through concerts/gigs, hard copy/digital copy music, merchandise, etc. These are the key people that create the ongoing success you are looking for.

Which is why I’m seeing more and more marketers, coaches, and music experts changing their messaging to center on the growth of Super-Fans than I ever have before.

Think about it, we have a limited amount of time each day, a limited quantity of resources to tap into for our entertainment, and a limitless, endless volume of choices at our disposal. Endless selection will mean for some people that they never settle on really taking in the products of the people who are making the creation. They’ll just stream here and there, listen here and there, and never leave their house, or buy anything you make. But others, the core Super-Fan, is a different person who operates and thinks about what they take in for their music enjoyment completely different.

These are the people you need to focus on.

Soon  you’ll hear more people talking about growing your Super-Fan reach. It will become a trend, like the platform building model of the past year. But before the trend begins and long after it’s over it will still continue to be the way to grow and prosper.

Like I said, there are several coaches, marketers, and teachers who are promoting this line of thinking. My advice is to pick a few of these people and see what they have to say. See if their insights, advice, and wisdom leads to growth for you. I’m going to do the same thing. No one person is an “expert” on everything, and as long as you’re breathing you still have something left to learn. Here are a few of the music and marketing coaches and teachers I’m keying in on:

Michael Hyatt-Marketing and platform building coach; author of Platform: Get Discovered In A Noisy World

Chandler Coyle: Music coach, teacher, and author of the Coyle Report

Dave Kusek– Berklee College of Music Online Founder and founder of The New Artist Model

Andrea Young-Music curator and founder of Aspenbeat Radio Show and Record Label