When you think of one of your Super Fan, who comes to mind? Are there attributes of this person that you can identify?
It’s important to recognize one very important characteristic to this person so that you can fully appreciate the impact they have on your music. It has everything to do with choice, selection and discerning through the myriad of options to choose one particular thing.
I like illustrating with pictures and images, so watch this video to see my point:
You may be thinking: “What does Superman have to do with what you’re talking about? You really think someone who simply enjoys my music to the point of being what you call a “super fan” is a super hero?”
When that enjoyment is more than just enjoyment but passionate following to the point of supporting your artistry it’s quite different than just being a fan of someone. A super fan doesn’t just enjoy your music. For them it has so much more meaning. Yes I do think a super fan is like a super hero, because the passion that they has for your art is really, really powerful stuff. Beyond that, it’s also not as common. Super fans are not your ordinary followers.
Benji Rogers, founder of Pledge Music, is a music Super-fan. He’s also a big proponent of Super Fans and the value they bring to artists who really want to do amazing things with their music. Pledge Music is built around the experience of direct-to-fan presentation of music by artists who are conscious of the real process of great art. As my DIY Artist Route & You podcast series continues later this week, Benji will be my guest for a deeper discussion on the value of Super-Fans and how you can build powerful projects with them.
There are countless bands and musicians out there, all making great art. Some musicians are just creating noise. Your super fan base has very selective hearing, and has discerned through every other sound to find you and choose you.
Can you honestly tell me there’s not a powerful feeling that comes from knowing you’ve been chosen among other possibilities? What this feeling should do is allow you to be more appreciative of these very unique individuals and the love they have for your art.
Reward this passion and see it spread. You’ll find yourself among more super powered fans and followers than you imagined, and more success with your music.