Benji Rogers is one of the biggest movers and shakers in indie music today. The founder of Pledge Music, he’s a profound and outspoken advocate for Super Fans. You’ve heard me talk at length, including multiple webinars and past blog posts on the power of utilizing your super fan group of audience. Now, Benji will give you even more reason to key in and make your super fans the focus of your growth strategy.
Aside from the talk about super fans, which does dominate much of our conversation, Benji Rogers also shares a lot about how to do crowdfunding the right way using Pledge Music. Pledge Music was launched on the same day as Kickstarter, and there is a lot of good things Benji says about the crowdfunding platform. But the key difference is the way that Pledge Music engages with campaign creators (musicians and artists) and the support members who fund the campaigns. This key difference ties in perfectly with why your focus on your super fans should be first, and let everyone else follow suit on their own.
Takeaways just for you
Benji is a quote machine. Nearly the entire call was spent trying to keep up with the gold that was pouring from his mouth, which are applicable to both musicians and creative entrepreneurs who can see how to take these principles and apply them to their work.
Great quotes from our conversation include:
“Ultimately all music is free. But what isn’t free is the making-of. If you lift that lid just a bit, you get the magic.”
“Artists tend to forget that what they do is fascinating to people who can’t do it.”
“You allow fans access to that deeper level while it happens. What if you could get a VH1 Behind the Music while it’s happening? Artists can choose to give as much or as little away as possible. It’s really about a personal connection.”
“Each Super fan is your digital gold, they are the ones that value your business moving forward. That’s your tribe, that’s your community. They’re your weird ones and that’s what’s fun.”
“What I want Pledge to become is the largest Super fan community in the world, owned by the artists that bring their fans to the table, because ultimately we don’t own those fans. The artist does.”
“The #1 place artists fail is email lists. Pushing your fans to third party platforms for engagement is a mistake.”
“17% of all music fans categorize themselves as Super-Fans, but they also make up for over 60% of all the revenue in the music industry.”
It was great to connect with Benji and his statements are in perfect agreement with many of the things I’ve been talking about here on this blog for the past year and a half, especially concerning what real growth looks like and how to really boost your music and artistic endeavors by having the right focus. I also learned a lot from Benji in this conversation, and look forward to further engagements/interactions with him in the future.
If the player up top doesn’t work, give this a shot.