Tag Archives: radio submission

Make Your Radio Submission Count With This Strategy

8204195250_6d4e042d25_zRadio submission is a big part of the growth of any musician. As a radio program host (and music curator), I get a LOT of music submissions and people asking for feature on The Appetizer Radio Show.

It’s really a great opportunity for us as a radio program to connect with new artists across the country and around the world.

However, I’m seeing some really bad trends in how artists are contacting media outlets. These trends have gone on for a while now. They’re happening more and more each month. I want to address these negative trends and encourage you to not make these mistakes.

justin-wayne-ill-micFirst, you really have to promote and submit your best music to radio and media. That means, your best songs are what you promote to media for being featured.

Too many musicians are not showcasing their best work, and it affects the way music curators have a first impression of them.

What I mean by this is, if you’re going to try and put your work in front of a media professional, make sure it’s the best you have, and that it’s amazing. It’s best if you get some objective critiques from media professionals before you embark on radio submissions or blog review requests. Justin Wayne (host of the Justin Wayne Show) said something very powerful about submitting your best music. Listen to his take on music submissions here.

Get Objective Critiques Before Radio Submission

There are plenty of good sources for objective critiques. One I highly recommend is Fluence.io. It is made up of music industry pros who run blogs, websites, radio shows, video programs, and everything in between. You do have to pay a small fee depending on who you submit the work to, but the payoff is that your music gets heard and you get honest feedback on it.

Critiques are one of the ways I work with artists too. If you’d like to submit music for a critique, contact me on Fluence.

Fluence

Here’s how an objective and professional critique benefits you: you know that what you offer media is of the quality and caliber of what music business professionals are looking for. If there’s something amiss in your sound, production or listener experience, that information should be presented to you so that you can fix it and revise it.

When you submit music to radio or blogs that is not top shelf, there’s a good chance it gets discarded. Your band name is more than likely forgotten, unless it’s creative enough that it sticks for a little while. But that memory of a less-than-savory sound can come back if the media rep gets another submission. So make that first impression count.

Your Radio Submission Is Part Of The Growth Journey

Get Your Music Radio Ready-Revised CoverRadio submissions are a necessary part of your journey as a musician. You should get your music out to radio as a way to promote and market your sound, gain new fans, and sell more music.

If you’ve contemplated sending an mp3 or CD to a station hoping for airplay, make sure you have the best version of your music ready to go. Get a good critique before you do so. It will pay off dividends in the process of making those radio connections.

BEFORE YOU SUBMIT MUSIC TO RADIO:  Gain insights into your the Radio-Ready-ness of your music with this free Ebook Get Your Music Radio Ready here.

Once you’re Radio Ready, getting your music added to radio stations becomes a matter of networking and strategy. Networking has that ugly buzzword feel because so many artists and marketers have misused it to do things other than what it should be used for.

diy musicians radio handbook print how to get radio airplay

 

 

Networking is essentially connecting dots with other dots that make (individual and collective) worlds better. How to target the right radio for your music, how to build your contact list, and what specifically to say to stations is illustrated in detail in The DIY Musician’s Radio Handbook. Click here to get your copy.

How To Get A Response From Your Radio Submission

Radio Mic Old FashionedYou’ve sent your music submissions out to radio in the hopes that your music will get picked up and carried on radio stations, music programs and other media. Now what?

The NEXT STEP is something a lot of artists don’t do. Honestly, the next step is the best part of the submission process. It shows you how well you do at making first impressions.

Your submission to radio for airplay look just like every artist and label’s blanket pith.

OR it can be crafted in a way that makes you stand out from every other artist who is trying to get their music heard. When you do craft the submission right, you’re in the gold.

Getting a response from stations and programs happens through submissions and pitches. Most music curators have very little time for phone calls, especially to people we don’t know on a first name basis.

Whether you’re contacting radio for airplay, review or interview this principle is true.

Make it a habit to check your email at least once a day after you start your radio submissions. Here’s why:

When a media professional responds to you, you need to make sure any questions they ask in their reply are answered quickly. If they want more information, the longer you take to write back the more you are flirting with a common human characteristic: forgetfulness.

It’s true, we’re human too and with the influx of media that radio music managers deal with on an hourly basis (let alone daily) is massive. If you take 1-2 weeks to respond to a reply that was sent to you about your submission, it becomes harder to make the connection that you wanted to make, and in turn get the airplay or feature you were hoping for.

You’re in the relationship building business, even if music is at the heart and soul of your offering. The truth is that the better you get at networking and building relationship connections, the greater your audience will be and the more radio/media support you’ll have to back it up.

Get The Help You Need With Better Music Submissions

Do you want to know the first, second, and next steps to take to not only get your music on the radio, but build relationships with radio station managers, radio program hosts, music bloggers, and other media professionals? I’d love to show you the practical and connection-building techniques I’ve used for years to do just that. I have answers to help you do all of this and more here.

Have you sent submissions out to radio and not heard anything back? There could be a reason for that too. Let me help you get your messaging right so you can have the airplay and feature you’re looking for. Click here to connect directly with me.

Radio Submission Insights For DIY Artists

NewRadioRadio airplay is a very important part of marketing music to grow your audience, increase your awareness in a growing music world, and help sell more music.

It’s also something that many artists don’t understand from a big-picture perspective. Most artists know that they need to find opportunities to get their music in front of more people. Radio airplay and music blog features, as well as podcasts are all great ways to do that. However, there is one very big detail that often gets overlooked when artists go about submitting their music for airplay.

There’s no shortage of music in the world today, certainly no shortage of good music. However, many unsigned an DIY artists behave like they’re entitled to being featured on someone else’s platform. Remember, a radio station, music program, blog, podcast, or other media entity was created by someone (or a group) who is passionate about their work. They have probably built something from the ground up that took many years to establish. It’s a lot of work to do all that media people do. So when someone comes along and throws content in their face and says “Play me,” what do you think that feels like?

As an artist, you are a creator of beauty, brilliance, and greatness. But you are also a creator of bridges. Your music is a bridge from experiences and stories into ideas and emotions that are shared between different people. Forgetting the bridge building aspect of what you do is one of the biggest mistakes artists make.

Why Music Media Accepts Submissions. It’s Not What You Think

Most music media outlets have a submission form or way to present music to be featured. You have to sell these people on the benefit you provide to their station or platform. Just you saying that you make good music is only 50% of what your offer could be at best.

Radio Mic Old FashionedInstead, present yourself as a community building co-collaborator and make your submission an intentional part of your work to build connections. Be humble in your approach. Instead of just giving a link to your music or sending a CD, contact a radio station and ask what the submission process is. Ask if they prefer CD or digital file, and tell them that you appreciate the work they do. It certainly helps if you’ve spent a little time on their website and know a little about the programming they provide. Actually, this step here will help you make a contact very quickly.

Some music blogs and media outlets have different options for music submission. Many smaller blogs offer submissions with no strings attached and will do a short article on you. Take advantage of that if their audience is the same people you are trying to reach. For larger, more established sites, they may have a paid feature to get a music or album review. These are certainly worth looking into. Here’s why:

Remember that the world is not short on music. By doing a free submission, you are putting your work in the lot with the countless other artists who are playing the music feature lottery and hoping to be picked. Your music may be heard, but there are only so many hours in the day, so there’s no guarantee it will be treated with as much attention as something that had a fee attached to it. What do I mean?

Some platforms for submission have a small fee they charge for the music curator’s time, expertise and insight. Platforms such as Music Submit, Fluence, and others all work to get music submissions in front of experienced music professionals to benefit the artist. Experience doesn’t come easy, and it shouldn’t come cheap. This is why for a few bucks you can get some excellent insight, reviews, critiques and promotions using paid services.

Why Should You Pay For Music Submissions? Isn’t This Supposed To Be Free?

Free is easy, it costs nothing, and it rarely produces the results most people want. This is not to say that you shouldn’t take advantage of free offers or free opportunities. Just realize that when it comes to music submissions, the free route may put you in with a lot of competition and not as much time spent from the media outlet.

Here’s something else to keep in mind when you go about submitting your music: keep a thankful and positive attitude. Keep in mind that most people who run radio stations, music programs, podcasts, music blogs, or review sites have multiple jobs associated with whatever position they have.

Listening to music is only a part of what they do each day, and probably not what they spend most of their time on. They certainly aren’t paid to sit in a room and listen to stranger’s music all day (this is what many artists think that radio show hosts and music writers do for a living). Their job is to create great content that their audience will love and come back for. Aside from that, they also have to go out and find sponsors and businesses to support their content through some form of advertising. That by itself is a big job. I’m in this boat too, which is how I can give you this insight.

The Real Work That Media Does To Help You Grow

Our work as music media platform hosts and creators fulfills us in that we get to be a part of other people’s journeys, meet people we otherwise might not get to, get great stories from travels and experiences, and showcase great music to those who make us a part of their lives. But we’re not short on music, so if that’s all an artist has to offer they really aren’t offering much.

If you’ve done this, it’s ok. Many people have. But here’s what the 5% of indie, unsigned, and DIY artists who are successful at getting radio play do. Yes, I did say 5%. It may actually be less than that, which is to say that the majority of people are doing radio submission in a way that doesn’t benefit them. Don’t follow the common path. Be uncommon. Here’s what you can do to make a big difference in radio and media contacts taking notice of your music.

It is an honor to get featured on someone else’s platform. I say that not as a radio host, but as a creator. When other media entities contact me for collaboration or to do a feature piece on something I’ve done, it’s something I’m very thankful for because no one is required to pay attention to anything I’ve done. When I meet and talk with artists who have a similar attitude, I connect with them right away and want to showcase their work to the world. Most of the time, that work is pretty amazing by itself. But that humility makes it go so much further.

Be about building bridges, making connections and helping someone else grow. That’s what you’re wanting and asking for when you put your music in front of a radio outlet, isn’t it?

This is the start of a new way of doing music submissions. It’s really about building a relationship with a curator that leads to much more than a review or a song played. It’s leads to connection that gives you win after win after win.

Learn more about how to make this method work for you. Click here.