Tag Archives: spam

Following This Twitter Trend Will Burn Bridges

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“Twitter Tip: Keep tagging the same person in a post that you make every single day with a link from 9 months ago to boost your site traffic.”

That’s not really a Twitter tip, but there are people who are following this course of action every day. It’s certainly a way to burn bridges quickly with the people who are tagged. Here’s why:

Someone a while back must have found some success doing this on Twitter, so they told someone else to do it. Eventually it became a trend or a “How-to-grow-your-Twitter-following” tip.

Or maybe no one has had success with this but continued doing any way, and because they did it to someone it was copied. We tend to do what we see others do, even if it doesn’t work.

But the reality is, this provides little benefit to the people who are tagged when there is no response from the individuals posting the tweet. There’s also no response from the followers of either entity, no clicks to the link, and no traction from the post.

If a social media trend annoys you, it probably annoys others too. If something annoys you, do you want to have people do it to you?

Here’s what happened: I did a feature article on an artist who was trying to grow their audience. It was a short piece several months ago (close to a year now), a few words, a video, a brief review and that’s it.

The week the tweet was posted, I promoted it a few times. That’s appropriate. The promoter of the artist promoted the link as well. Two weeks later, they were sending the exact same tweet nonstop every other hour. Then 6 months (yes months not weeks) later and at multiple times a day the exact same tweet was being posted by this promotion group for the artist. And I’m tagged in it.

“Why is this annoying?” you may be thinking. Isn’t getting tagged so much by artists and promoters a good thing for rankings and publicity?

It might be, but I honestly haven’t see a jump in site views or links clicked because of that. What I do get are countless notifications that someone tagged me. Like you, I want to see who is engaging with me and how I can respond. But you can’t respond to the same message again and again. It’s Spam, and trying to respond to spam doesn’t do much.

Plus, the Promotion Company won’t reply to the tweets I have sent regarding this issue. So what good does their Tweeting do for them?

When you get publicity, a review, or mentioned by the media you should promote that link or video or whatever it is. You should promote that for a week, and you should use that to forward your marketing. But don’t rely on that one piece of press exclusively. Certainly don’t use the exact same copy every time you post something on social media, especially if you’re tagging the media contact in it each time.  It doesn’t make you look very good.

Let me be clear. I’m not opposed to being tagged, actually it’s a great thing because it usually builds connections. But when tagging someone turns into spam, it’s going to be really hard to get them to talk about you organically to their following, and that is what you’re really after. Organic shares generate so much more activity than any other kind of post, including paid promotions (which are also effective).

All this to say, be careful how you treat your posts and marketing messages online. If you’re saying the same things over and again, and if you’re not really working to make connections and conversations with people, that can come across the wrong way and burn a bridge. Do you know what your marketing and communication strategy is online or do you have one? If not, you and I should talk.

Spam doesn’t serve anyone’s interest, the musician/artist, the media platform, or the audience. It doesn’t work on social media and it doesn’t work when contacting radio stations. Yet, this happens every day. Have you ever tried to get noticed by radio, media, or online fans by tagging people? Have you sent the same message out to countless contacts, hoping to get a reply so you can get featured?

You may still be waiting for a response that won’t come.

There is a way to make real connections, both with fans and with radio. It has to do with how you reach out, not necessarily what you say. If this has been your experience, let me know what you are wanting to do that isn’t working. Your difficulty or struggle is something artists face everyday. Let’s talk about how you can overcome them.

Keep Your Music Submission Email From Looking Like Spam

 Many artists present their music messaging/submissions as a Spam-A-Lot special. Many PR firms for radio do the same thing. The result is your music doesn’t get heard by the people you are trying to reach. Here’s how to change that:

It's not healthy or tasty. You don't want to eat it. So don't try to give it out to people you don't know.

It’s not healthy or tasty. You don’t want to eat it. So don’t try to give it out to people you don’t know.

When you don’t know someone, the way you communicate with them matters.

How you put your music out there and initiate their interest determines whether they listen. It also determines if they give you some of their time/interest or whether they treat you like a spammer.

Don’t follow what you see others doing that turns your stomach when people do it to you. That’s not a strategy you want to emulate.

In other words, if you don’t like getting spammed by strangers in your email inbox, don’t do that to others.

Every music blogger or radio host gets more than their fair share of unsolicited messages from artists and bands every day. Many of these messages go unread and the music not listened to. Why is that? Is it because our email in-boxes or our social media PM boxes are too full of incoming messages? Nope!

Is it because we only read or respond to messages from people we know, remember or have an existing connection with? Not necessarily.

Sometimes I prefer to limit the amount of content I take in from people I don’t know personally. But that’s not necessarily a pre-requisite to getting a read from me. What makes a message seem like Spam and instantly get put in the Trash?

The answer to this has everything to do with the basics of relationship building. If there’s a generic, wide-net subject line that doesn’t pertain to me, and if the message is from an unknown person, my instincts tell me it’s SPAM. Yours probably do too when it comes to your email inbox.

If the first few lines of the message doesn’t contain any introduction or even a greeting, if the content is specifically only mentioning the artist, song or album, or if there isn’t any content other than the song and band name, that’s Spam. My friends and colleagues in radio, blogging, and other media treat email and social messaging this way too. Trust me, it’s something that comes up in conversations when we chat with each other.

There are plenty of sites and more than plenty of artists who are constantly promoting and pitching their music. Most of these promotions are really in-effective in building the curator connections needed to really be beneficial to you and your music.

Once a message gets trashed it’s out of the realm of recognition for the me as a recipient. Too many messages from the same sender that come across as spam, the sender can be blocked.

That’s a burned bridge or a connection not made. If your messages get flagged as spam, not only does your intention of getting your music heard by gatekeepers not happen, but your ability to send out messages through email systems can be lost.

social-networking_110003874-012814-intDo you use an email service like Mailchimp, Constant Contact, or AWeber to send e-newsletters? If so, pay attention to  the content of your messaging and the way that your messages and emails are being received.

You won’t be able to keep everything you do from being flagged as spam, even by your closest contacts. Some people flag messages as Spam because they’re too lazy to unsubscribe. But if your emails are being flagged for spam before you get to a place where you have a connection or subscription with someone, that very negatively affects the reputation of your email address. It can hurt potential future endeavors for email marketing.

That’s a more technical consequence to not doing email the right way. The more direct and obvious consequence is a loss of connection and promotion that you were looking for in the first place.

How can you solve this? One key is to not try a broad-stroke approach to how you market yourself and your music. Even if you employ a message that is copied and pasted to different email addresses to send to, take just a little time to add something that is a unique greeting or introduction.

Keep your message simple but make sure you do these 3 things:

  1. Introduce yourself and your band/music

  2. State the reason why you’re reaching out

  3. Reference how you know of the person/entity you are contacting and indicate some experience or knowledge you have of their work and the impact of their platform.

Going this route does take more time than just putting your name, band name, album, single, and website/video link in an email addressed to 200 contacts and hitting send. However, do you know what the max return is for going this road? less than .01% (aka less than .0001) You might get lucky and have 1 person respond.

Take a little extra time, do a little research and make notes of the people you are reaching out to. Make sure that their platform and offering fits in line with your sound, your brand, and that you have similar fan bases. It does you absolutely no good to send your single or band video to a website that promotes and reviews progressive rock when you are in a country or folk duo. Just because a blog or web station may be included in a list of “indie publications,” make sure you make a good match with the platform before you contact them.

Doing this little bit of research and taking the time to make a genuine connection will pay off in spades when you start getting responses. You’ll get actual messages back from people who want to talk with you more. And doing so creates connections that open bigger doors down the road. Even if you don’t get a long note back, you may just receive a mention of when your song will be featured or played, which is fairly uncommon in many media platforms due to timing and lack of information presented.

Indie Music Submissions music guide diy musician radio handbookYou want to build your network and the connection database for people who are playing, talking about and promoting your music. You do this through not being spammy with your messages. Go down a slightly longer road to build much better connections and relationships through stronger conversational messaging. The benefit is for both you and the platform that showcases your music. And it gives you something you can build on instead of a dead end.

Take everything you’ve learned here and go further. Get the full how-to process for contacting music media, music influencers, and building your network in The DIY Musician’s Radio Handbook.