Tag Archives: achievements

Steve Palfreyman Shares 3 Keys To Success For Musicians & Creative Businesses

Steve Palfreyman

Steve Palfreyman

I’ve known Steve Palfreyman for a long time. Honestly, he’s a good friend and mentor, which is why having him on the DIY Artist Route Podcast is such an honor. He and I share a lot of the same ethos, our philosophies and ideas on how to grow and build are similar and synced in many ways.

One of the coolest things about Steve, which he shares in this episode, is that what we do determines our legacy, which is the most important piece of our success as human beings. Never mind success in the world of art or music or business. Legacy is a big deal, and you can see (and hear) from everything he says that this is what drives the quest for growth.

This is the first episode of the podcast that I’m doing Show Notes (see below) to capture some of the specific parts talked about. It’s also one of the only times (with the exception of Derek Webb), where the conversation lasted close to an hour. Still, this is one of the best conversations I’ve had with a colleague and fellow growth farmer on the pursuit of success for all of us in the creative industries. Steve is known for the gold that is produced from his words (through quotes). That is certainly true here.

Screen Shot 2016-08-22 at 5.10.08 PMOne other big point to make is that the Music Launch Summit, which he is the creator and host of, is kicking off soon. I’m privileged to join friends and past guests of the podcast like Benji Rogers & Andrew Apanov, along with Yann Ilunga, Wendy Parr, Arial Hyatt, and a bunch more folks in the creative industries. It’s free to sign up now, so get in. Get in to the Music Launch Summit here.

Podcast Show Notes:

*There are a few spots in the recording where the audio gets a little crackled or poppy. Don’t worry it’s not your speakers or your web connection.

It has to do with the recording from Skype to Logic X. I’m a bit of an audiophile and these little spots irk me on a technical side. However, this conversation was so good, and the time difference being what it is, that I stuck with this session instead of rescheduling to run the gambit of audio-syncing again.

In this conversation we’ll cover a lot of ground including

-Why you need to know your values to truly build powerful connections with the right people

-What marketing actually is (and it’s not pitching your music or work)

-Emotional intelligence, what it is, why it matters, and why your growth in emotional intelligence can determine how successful you are at anything

-Why reflection and empathy are essential tools to build solid relationships

Steve1PURE GOLD-Great quotes from Steve Palfreyman in this podcast episode:

“Marketing is just delivering stuff that is awesome.”

“Our industry is unempathetic and that’s what needs to change.”

“Emotional intelligence comes from life experiences. We all reflect, but not as much as we could.The deeper I dive, the more gold I dig.”

“Without it (emotional intelligence), the art will stagnate.”

“Social media and managing your career is no different than learning an instrument.”

“If we’re more thankful we’re all going to have more oxygen to keep doing the things that we’re doing and not feel like we’re just running on fumes all the time because it takes so much grit to get anything creative off the ground and we need so much to help each other keep going until we can get the monetary benefit too.”

Reach Your Goals By Narrowing Your Focus

6924223634_74e709f616_oIt’s becoming increasingly harder to get things done with the number of messages, emails, social engagement posts, and other content all targeting us with headlines that offer something we think we need (or worse, something we think we want). How to gain more money through your network, how to improve your booking and sales, to offerings for a better XYZ option, it’s really difficult to utilize these resources for what they are and take their suggestions to heart.

I do realize that many of my offerings here fall into this category. Which is why I’m going to make a suggestion that might seem to contradict my content, and in some ways not serve the purpose of my business. I want you to pick 2 sources for content to help you grow your music career or your business.

Just two.

Three only if you want a backup option. But don’t continue down this road with 4 or more memberships, subscriptions, and outlets that are constantly sending you the latest tips on how to do this or that.

This requires a more precise focus than we’re used to having as individuals surrounded by constant media and incoming content.

Why would I say such a thing? Because chances are, the more possibilities you have for how to improve your work, the less likely you’ll be to implement even ONE of those options.

The reason is simple. When we have more than 2 options for how to move forward, we spend a lot of time debating on which option is best.  When we have various subscriptions to different email newsletters or Facebook profiles that mostly send us content offering to help you improve what you do, it’s really hard to block out the necessary time to truly plug in to what that one message says. Because your inbox just received a new article or post on 5 ways to improve something else, or 10 things not to do to be successful. Are you going to really take the time to read each of these, or are you going to save them for a later time and never really go back to them?

I’m speaking in many ways from experience. I’ve been a subscriber to only a few e-newsletters and sites that send content to help me improve my business. Ultimately as much as these folks want to be helpful, they also me to buy their stuff, which is why they offer what they do for free. And to be honest with you, it’s why I offer what I do for free in some instances. I want your business. But more importantly, I want a relationship with you where we can talk one-on-one and dive into the specifics of your situation to really make an impact where you are right now and create new opportunities for growth both in your audience as well as your pocketbook.

I can also speak from experience on the value of having a mentor and coach to help focus my energies and endeavors moving forward to reach my goals. I do practice what I preach. Having a coach to help me narrow my focus on only a limited number of options in the direction I’m headed has proven to be monumental in my professional work in reaching specific milestones faster than I ever did before on my own. On my own, I was too distracted most of the time from the never-ending barrage of options. Maybe you’ve had a similar experience.

MeByAbbeyRoadSign I also realize that if you have too many voices offering you similar but different paths forward, it’s really hard to choose which one to take. And it’s even more difficult to not subconsciously combine a few suggestions from one person and something else from another into an amalgamation of options that might end up benefiting you in the long run, but also might end up causing unnecessary confusion and frustration.

So make a choice for a few months. Stick with receiving content, updates, and tips from only a few select professionals or individuals. Follow through with their suggestions and how they can best be used to benefit you. If you choose me as one of those sources, excellent! I really appreciate the honor. If you don’t, that’s ok too. Check on your results after 3 months. If you’re not where you want to be, evaluate who your teachers, mentors, and suggestion-box people are and make the appropriate changes.

Ultimately you have to serve the best interest of yourself, and having the fewest number of options serves you best. Good luck, and thanks for choosing to follow me up to this point.