Tag Archives: Ebook

True Success Occurs In Growing Your Roladex Garden

roladex growth farming d grant smithWhat if I told you that the real secrets to business growth, building a brand, growing an audience, and being successful in any area had more to do with farming than anything else? What if building a bond with your roladex led to real growth instead of viral marketing or social media? Let me explain.

It’s no secret that success comes from our ability to connect with other people. We’re not operating on islands where punching digits into a computer never interfaces with another human being.

Even if you work in an industry that is primarily digital, there has to be a person (or people) buying the services, products, and work that you do.

Since people are what makes business work, our ability to connect, communicate, and build relationships determine whether we grow what we plant or end up with the bitter dust of lost opportunities.

How One Conversation Changed The Success Dialogue

seth godin music marketing growth farming

Seth Godin

The concept of Growth Farming began with a conversation I had with one of my biggest heroes: Seth Godin.

He joined me in a ground-breaking and thought-provoking conversation on The DIY Artist Route Podcast in 2016. In just under 17 minutes Seth distilled some of the greatest wisdom available on how to grow and become the successful people we dream of being.

That conversation with Seth led to a person and professional exploration into relationship building from the context of planting seeds, nurturing them into plants and harvesting their output.

Then repeating the process, and expanding the territory.

It’s the work of a farmer. These principles come from my own personal stories, observations on friends and colleagues, and wisdom shared along the path towards success.

From here I’ve spent the better part of the past two years exploring how success works, reading books, listening to podcasts, watching videos, and talking with innovators on this very massive subject.

The consensus is pretty clear: the heart of winning in business and in life lies in the bonds we build with people. That’s why business icons talk about marketing and networking so much. It’s why social media is such a huge part of every creative person’s growth strategy (let alone it being a part of every human with a mobile device’s regular life).

Human connection is the key to success, no matter who you are

But so many people are devoting their interactions to self-talk, self-promotion, and actions that work against their best interests. Musicians and other creatives treat their relationships more like a 30 second microwave meal than a garden of fruits, vegetables and herbs that provide a healthy, balanced, and life-long supply.

Hence the Growth Farming as relationship gardening metaphor. It’s so perfect because it’s so accurate.

What you’re going to find in everything I tag as Growth Farming is specific actions, methods, and philosophies that help you start, build, grow, and cultivate powerful relationships with people to succeed.

It really is who you know that determines how much you win. AND it’s also how well they know you back that determines the ongoing benefits of that connection.

Make Growth Farming Work For You

Since that conversation, I’ve changed the focus and format of The DIY Artist Route Podcast, where several of fellow trekkers have built their brands (and success) around relationship building too. And they share their secrets with you.

You have to plant the seeds to make success happen. I know that if you will take these insights, stories, and principles to heart, you’ll grow a vibrant connection with the people in your world. More power to you!

I want to give you the principles & method of Growth Farming to bring success to your world by connecting directly with you. Book a free 15 minute strategy session with me and I’ll give you an ebook that shines more light on my conversation with Seth just for setting up a conversation with me. Schedule your time right here.


Skyrocket Your Audience Growth With Media-Ready Ebook


GRAB THE FREE 3 Easy Steps To Get Media Ready Ebook here

Radio. Media. Online Music Influencers.

One of the best ways for indie artists, DIY musicians, and unsigned bands to gain exposure and grow their fan base without spending hundreds (or thousands) of dollars on social media advertisements.

Getting your music heard on Indie Media is a great way to boost your exposure to new audiences, cultivate your fan base and improve your ability to land better gigs. But how can you get added to more radio stations? If you’ve spent any time contacting web and FM radio stations and not received a reply, read this Free ebook (revised).

Working as a program host for The Appetizer Radio Show and a station manager for over a decade, I’ve received countless solicitations and submissions from bands wanting me to play their music. Many of these submissions don’t communicate clearly what the artist wants (or needs). They also don’t do what’s in the best interest of the band from a communication or branding standpoint, leading to the music not getting added.

Still, other submissions are from artists who simply aren’t ready to be heard on radio yet. The reasons for this are explained in this ebook. Gaining radio airplay seems like it’s as simple as scouring the web to find stations, blogs and platforms who accept submissions, filling out an online form and then getting radio airplay.

Experience will show you that there’s more to it than that.

If you’ve struggled with gaining radio airplay, or even just getting a radio station to respond to your submission, this Radio Ready Ebook will show you exactly the steps to take to make your radio submission work, as well as give you insights into how to take all of these leaps and bound further.

Get even more audience growth through effective music marketing

diy musicians radio handbook print how to get radio airplayEverything in this easy eBook is the starting point for getting your music heard on indie media (radio, blogs, podcasts, etc).

Take these tips to the next level by grabbing the award-winning playbook for music media coverage, The DIY Musician’s Radio Handbook.

Really skyrocket your media coverage and be your own PR Badass in The Ultimate Connection Bundle. Here you get 2 courses in one, plus eBooks, videos, and relationship building tactics to launch your music career to a whole new level.

Gain a step-by-step process to learn how to do music marketing the right way, see how the big, expensive marketers and promotion companies do it, grow your contact list of influencers who you actually know (and who know you back), get multiple features on media and more.

All inside the Ultimate Connection Bundle.