Increase ___(fill in the blank)__.
These are what we want with our lives, our projects, our work, and our connections. Often though, growth means reaching outside of our social circles and into uncharted (or unknown) territory. This new world is where people we don’t know reside.
We may know some powerful influencers’ names and faces (since the online world is so transparent; thank you Facebook) but we can’t call up folks like Oprah or Richard Branson and say “Hey, haven’t heard from you in a while. Let’s go grab a beer on Thursday and catchup.” We don’t have that kind of connection.
So what do we do?
We jump on “connection outlets” like social media’s Linked In, Facebook, Twitter, and the lot. We “Like” and “Follow” influencers and then send them private or direct messages hopeing to make a connection. Sometimes we get a reply or a “Like/Favorite” but mostly we get silence. And then we search for what to say that will build the connection we seek so that what this person has or does can benefit us with where we want to go.
Does this quest for connection seem a little selfish? It does because it is. That’s ok, it’s human nature in a way, but it’s also one reason that making good, strong relationships with people we don’t know (or have direct access to) is so difficult.
When someone you meet in a face to face setting smiles, shakes your hand, and says it’s good to meet you, you feel welcomed in their presence. Yet, if this same person then spends the next 20 minutes telling you all about them, sharing their life story with you, their work, their struggles, what makes them tick and on and on……..How do you feel?
Seriously, how do you feel?
Do you still feel welcomed by them or to them? Is it really nice to be met by this person, or is it nice that they’ve found someone to listen to them drone on and on?
The same is true with our communication to new people in the digital realm. Often, we get an email address or a Twitter profile and we reach out to make a connection. Once a reply or connection is made, we are tempted to unleash a LET ME TELL YOU ALL ABOUT ME message bombardment, which many of us have done (myself included).
Sometimes we get a response from this message.
Often we don’t.
The same social norms and relationship rules that exist with our face-to-face interactions apply in the online world too, perhaps even more so because the face-to-face is missing.
Here’s the thing: It takes time to build a friendship or any relationship, even work or project related networking. People are human, not machines, so an instantaneous click doesn’t create a solid ally who automatically has your back and will go to war for your to see you succeed. That kind of connection takes time.
Yet that’s what we’re searching for, right? We want powerful and influential people to celebrate our work so that others will too. That’s the end goal. While “beginning with the end in mind” is a proven piece of wisdom in having clear vision, it does require some foresight and objectivity. It’s not wise to ask for the end goal at the start of the engagement.
There are people and companies online who are marketing and selling programs that supposedly give you access to the Oprahs, Jeff Bezos, and Lebron James of any industry. I don’t know how real these services are but I do know this: Making a lasting and true connection will take time and will require you to give something of yourself, particularly sincere interest in the other person.
My growth strategy and how I took my 1-man radio platform to a nation-wide audience through syndication involved slow, relational nurturing steps. Quick, fast, Me-First tactics produced little. Community building, relational and reciprocal connections took time, yes, but also made the best promotion and growth results I could have wished for.
Which would you prefer: Me-First, quick & fast with little signs of true and lasting growth
The Seeds that are planted, nurtured and cultivated to produce fruits to benefit you for years?
If you chose the latter, join me. I want to show you this process of building powerful connections.
It is a process and does take some time, but like learning how to bake or how to drive, once you know the steps you can adapt it to your own way of operation and grow even more.
How can you join me? Tell me here what influencers you want to connect with and what you are wanting from them to help you grow.
Want to Fast-Track your connection with Influencers by learning the process to take that makes it happen? All of the connection tips, insights, and how-to are mapped out and showcased within the Indie Radio Promotion Course, available for just a limited time.
Get signed up now to learn how to take your connections to a whole new level.