If The Internet Broke Today Would You Survive?

Previously I talked about the cattle herding going on in the digital space of online marketing. The cattle drive is an analogy of following trends that internet marketing (so-called) experts are purposing on everyone who spends their energy online trying to grow their business. Projects are endless in number. The pursuit of metrics through numbers …

Lessons Learned In Crowdfunding

Two months ago I launched my first ever crowdfunding campaign. It was, to say the least, an adventure. It was also a big learning experience in both communications, outreach, community building and fundraising. I thought I was pretty good with at least 2 of those 4 categories, and I did learn new things in each …