When I was asked to reach out and connect with one of my biggest heroes to make a connection, I picked Seth Godin. I didn’t know him personally at the time, but that would soon change. And this conversation would change my brand, improve my perspective and much more.
How do you get someone you don’t know but highly value to notice you?
That’s a great question. I don’t think there is a one-size fits all answer to it, but I do think that the power of intention can play a big role. You also have to be authentic, and have had some experience with the person you are seeking the attention from, or at least experience with their work (make note musicians, this is for you).
It’s no secret I’m a fan of Seth Godin’s work. His book All Marketers Are Liars/Tell Stories is on my past book list. When I started the DIY Artist Route Podcast last year, he was on my bucket list to get as a guest. I honestly didn’t know if that would ever happen, but it has.
I talk a lot about being Uncommon. It’s a subject Seth covers in detail in his book Purple Cow. I urge you as a creator, builder and member of humanity to be a positively uncommon person for the betterment of yourself and all of us.
The insights from Seth through his blog, books and other media have been a wonderful guide for me in my development as a community builder. His participation in the DIY Artist Route Podcast adds to this development for all of us together.
Seth Godin is an uncommon person who shows us how we can be too
There’s a fun story I’ll tell at some point as to how Seth and I connected. A part of it is this idea that all of us in the creative realm are looking for the Promise Land (i.e. that place where our dreams will come into fruition).
At the same time hoping to find a Moses in the wilderness to help take us there. That desert and Moses is a big part of our conversation in this podcast episode.
Do you feel like you’ve been wandering in an unknown land, trying to navigate the course towards success and growth as an artist or creative entrepreneur? I sure have. If you’ve left your job or what you were accustomed to doing, so you could build your own thing, you understand.
All the choices, options, and things you’re “supposed to do” to win in this game can easily consume your time each day. That’s why Seth Godin has been like a Moses for a lot of people, including me.
Though he’s known for being a best selling author and business writer, and his blog is something where you find incredible insight, I learned from our chat that Seth used to have his own record label. His affinity for art, music, and expression is fairly obvious, but these little pieces of newness make for an even more enriched story line.
Stories are a big part of everything we do. I’m learning more and more about the power of them in how growth and enrichment works in the communities we build.
The power of stories are talked about in our conversation, and honestly something I’m becoming more open to sharing. We should tell the stories that take place in our lives, both our own histories and our present work.
It’s important for our communities to better connect with each other through storytelling.
Here are some more reasons that this 17 minutes of audio will be the best thing you listen to all day in the form of killer quotes. You have to listen to the podcast to get the fullness of it all. Here are some of the subjects covered:
On how to build a successful audience base
“The goal is not to have a fan base, though Kevin Kelly’s ‘Thousand Fans’ is a critical idea. The goal of connecting with a tribe is to understand:
A). It’s not for everyone and
B). The people who it is for are seeking connection and they’re hoping to be seen.”
On why your Super Fans are the key to real success to reach your goals
“You’re already in the Promised Land. That there is no place where everything lines up and you are Miles Davis. That’s never going to happen.
“What happens instead is you find 10 people, just 10 people, who care so much about what you do they tell someone else.
“You find 20 people, just 20 people, who would miss you if you were gone. Then you repeat it, and you repeat it and you repeat it. The next thing you go is three years later you’re an overnight sensation.
“That it’s believing that ‘the grass is always greener’ that you get in trouble. You’ve already got all the grass you’re going to get. What you need to do is farm it, not go hunting.”
Just the tip of the iceberg
I talk about gold nuggets at least twice in this podcast and for good reason. Listen to the podcast and listen again. Share it with at least 1 specific person you know who is creating something meaningful. Give them this bit of encouragement and insight.
The most important thing to get out of this conversation is that you (Yes YOU!!!) can connect with the people who are looking to sync up. Tell your stories, be uncommon and authentic, and participate in the lives of your tribe.
Make a ruckus.
That’s what we’re here to do. That’s what matters.
Are there questions you’re still sorting through from this conversation?
Did Seth Godin challenge your ideas of what you’ve been building or even how you see your own work? I am still working through questions from our conversation, and I imagine I will for some time.
Which is part of the joy of getting to engage with someone like Seth. The conversation creates new, challenging questions that move us forward.
That final thing he said about the grass is green and our real job is being a farmer (not a hunter) has been in my head since we spoke a few weeks back. I hope it stays there for a very long time. I’ve spent far too much time hunting, and not enjoying the process as much. What about you?
The best conversations are ones that challenge us to think more and more deeply. I’m still thinking on these things. Let’s think on them together. Hit me up and we can talk about how these ideas fit into what you’re working on and building.
Get Even More From This Powerful Episode With Seth Godin
This conversation is further explored with specific insights, tips, and methods to put Growth Farming to work for you and your creative project in this Free Ebook. Download here.