Tag Archives: Dave Kusek

How To Use Experience & Training For Maximum Impact

GrowthFarming-AppLogoExperience Still Matters. Here’s Why

You used to have to go to college or attend a seminar to get the education that’s now available online at a fraction-of-a-fraction of the cost. However, education alone won’t make you successful, no matter what field you’re in. Experience provides the testing ground to put education to work.

This is one reason why the aspect of selective education is so important. Think about it. In the information age, there’s little you can’t not-learn. The vast amount of data, education and information available can stymie your growth unless you choose to take it in stages.

This is where taking action-steps is so vital. For every blog article you read (including this one), take at least 1 action step towards putting what you gained to work (more on how to do that with this blog later on).

This is one reason why I challenge artists and entrepreneurs I work with through coaching to do specific actions after each of our sessions. The knowledge itself will take you places. However, you don’t reach the milestones you set without taking action. Action and experience paired with knowledge and understanding makes you a badass growth phenomenon.

How Education Is Still A Key For Growth & Success

This year I’ve spent more time diving into education as a resource for my own personal growth. I’ve also worked to develop a powerful network of some of the best creative industry educators, especially those who specialize in specific areas of expertise like marketing, audience growth (superfans in particular), social media, and platform building.

DIY Artist Route PodcastAmong the amazing folks I’ve connected and shared insights with include Jay Coyle (Berklee Online), Jay Coyle (Berklee Online & Music Geek Services), Andrew Apanov (Dotted Music), Brandon Gaille (The Blog Millionaire), Tom Giles (StageBloc), Michael Zipursky (Consulting Success), Steve Palfreyman (Music Launch Summit) and Seth Godin.

Most recently I had Jeremy Young from Soundfly & Flypaper on the podcast to discuss the power of education for musicians and creative entrepreneurs. TONS of great insight there.

Each of these incredible people have shared some very specific ways that education is a win-win for us. They’ve even shared some unconventional education methods. Go back and listen/download their podcast episodes to get more specifics.

Experience & Education Grows Our Ability To Build Relationships

The more we learn the more we have the capacity to learn.

Pair this with a thankful heart and attitude of gratitude (think growth farming and heart gardens here my friend) and you create the perfect outlet for connection with other people on similar subjects.

Honestly, it was partially my curiosity about a subject paired with my interest in these people I’ve reached out to which led to our conversations, and ultimately our ongoing connection.

screen-shot-2016-12-14-at-7-32-27-amOpportunities Opened By Way Of Education

Education creates doorways for longer-term connections. It starts with being curious. Curiosity is an absolutely necessary ingredient to making growth happen.

If you’re not curious how something works, or how you can learn to better yourself, it’s really hard to have the discipline to stick with the learning process.

Education works because of curiosity and commitment to growth. Without those two ingredients, it easily can become another thing we start out of intrigue and put on the backburner when the next shiny thing comes along.

In this phase, asking questions to the many teachers and pros in whichever space you’re spending time in creates a different kind of opportunity. It creates a different kind of connection. If you practice it well, with other insights you’ve learned here, you’ll gain an advocate and friend from the person you originally just wanted help from in an educational capacity.

I read a lot of books, mostly in the nonfiction realm. Though I don’t work in many of the industries that I read about, we can all learn some powerful methods of growth from those who have built something that works and that lasts.

I’m currently reading Tony Robbins’ Money: Awaken The Giant Within.  It’s a book that dives into several areas of personal and business growth. I’ve already learned a ton, and am already putting much of that learning into practice. I want to be great at practicing what I learn.

Another great book I read this year (that I highly recommend to you) is John C Maxwell’s How Successful People Grow.

Obviously, growth is something I’m a big student of. This little pocket-sized book took me 3 months to read because each little section has so much powerful wisdom I couldn’t fly through it. It’s been transformation to my growth this year. You need to read it.

Curiosity and intrigue are why many of my entrepreneurial friends outside of music love The DIY Musician’s Radio Handbook. The nuggets of community-building, effective communication, and networking in the book apply to everyone, regardless of your industry. It’s especially powerful for musicians because the How-To for getting radio airplay, blog reviews, and so forth are clearly detailed.

Investing In Educational Platforms Works

If you’re like me, you’ve probably signed up for a ton of free webinars, email courses, and online training programs that have a $0 price tag.

It’s natural to want to see how to win in this entrepreneurial and creative business without spending much cheddar. However, most of the free stuff doesn’t teach much.

There’s a reason why education continues to grow as a platform for success. What we invest in we practice. If something doesn’t cost us anything, we don’t spend much effort or energy in putting it to work.

However, when the growth method/education has a cost to it, we are naturally inclined to take it more seriously and take action on what we learn. That’s why if you really want to grow and learn how to do something from someone who truly knows their stuff, you should pay them for that information.

Knowledge is power. Experience is power. Knowledge plus experience plus great teachers create the kind of growth that can’t be stopped.

In the grand scheme of things, many of the best online training vessels have a much lower cost than your average semester at a university. Even a $100-$500 training online is cheaper than a semester at a state college that will run you at least $4000, even if it’s a junior college.

Plus, with online programs and training you get to be trained by people who are consistently putting their knowledge and experiences into practice. For a few hundred bucks (max price, often many courses cost much less), you can get the training and insights needed to skyrocket your success.

14206223_10154025032113918_710099330792237955_oWhat Education Platforms Should You Try In 2017

As we look to the future, what goals do you have? Think about the specific areas of your music or creative enterprise that you want to grow in.

Knowing your goals is the first key step in determining where to put your focus and attention for growth through training and education.

This short list is some of the growth and education platforms I have experience with from working with these fine folks in the past, including taking their courses. With the exception of the Music Launch Summit (and my own course listed towards the bottom), there’s no affiliate link in this for me.

I’m including these platforms because I believe in them and can attest to how effective they are. I’m not getting paid anything to do this, so the incentive is purely to help you. It’s a straight plug for folks I know who do great work and who can help you grow.

  • If you want to learn how to build your sound (production), write better songs, learn how to win in the music industry and more, Soundfly has some great offerings. Click here to get in.
  • If you want to grow your social media presence on Twitter, I highly recommend my good friend Carlos Castillo’s course. Click here to get in.
  • If you are trying to figure out how to get radio airplay, blog features, podcast interviews and build a powerful database of music industry influencers, my Indie Radio Course is just what you’re looking for. Click here to get in.
  • If you have thought about hiring a PR firm or publicist to get the word out about you, get interviews or reviews, but struggled to find the right company that wouldn’t break the bank, you can learn how to Be Your Own Badass PR Pro in this great course that I was a part of. Click here to get in.
  • And if you want to learn from the best of the best in the indie music world, my friend Steve Palfreyman’s Music Launch Summit features special training sessions and more with the likes of Dave Kusek, Rick Barker, Cari Cole, Rodney Holder, Yann Illunga, Wendy Parr and a ton more great teachers. Click here to get in for this coming year’s lineup. It’s going to be even bigger and more incredible this year than when it debuted.

 

DGS_RadioHandbook_Cover-1AWant some FREE education? Most of us do. Here’s how you can get a free gift this season, just from me. Like I said in the last podcast episode, I’m giving away a few free copies of The DIY Musician’s Radio Handbook to my Growth Farming community in my email list. You can sign up for my email list in the right hand column to connect more with me and have a way to get a free copy sent out soon. Looking forward to connecting more with you!

Reach Your Music Potential On The Launch Summit

14206223_10154025032113918_710099330792237955_o

I’ve been talking about The Music Launch Summit for weeks on Facebook, Twitter, and the DIY Artist Route Podcast. It’s the biggest and best online music launch platform in history. Here’s why:

Every year musicians line up to attend the big music conferences and events. SXSW, Big Sound, ASCAP, and everything in between features both industry specialists and artists who are succeeding in this business. There are countless sessions strung over a short week’s (or shorter) time. You can always get some of the featured speakers you want to see, but not all of them.

Then you get home and try to start implementing some of the things you learned, but there’s so much stuff to try and do at once that if you get started, it’s nearly impossible to keep up with. Plus, you’re on your own at these seminars and conferences. Sure, you get a few business cards but you rarely (if ever) get to connect with the actual speakers.

ALL of that is different in the Music Launch Summit. Here you get lifetime access to the masterclass workshops (lifetime means forever, in other words never expiring). For folks who grab the VIP access you also get plugged into many of the speakers and get some personal attention.

Steve Palfreyman

Steve Palfreyman

Steve Palfreyman is my good friend and past DIY Artist Route Podcast guest. He is the Superman who organized and put all this together. Among the masterclass speakers include other past podcast guests like Benji Rogers and Andrew Apanov. Each speaker will be talking about their specific expertise.  They will also be laying out practical and specific steps for you to take to launch your music to new heights.

Over 40 of the most sought-out, powerful people in music  are presenting in this online platform include Bob Baker, Dave Kusek, Cari Cole, Wendy Parr, Ross Barber-Smith, Yann Ilunga, Rodney Holder, Carlos Castillo, Ariel Hyatt and many others. I’m going to be joining in to talk about indie radio airplay and the power of relationship building in the music industry.

These speakers will be covering everything from social media strategy to business & marketing to music production to building websites to direct-to-fan campaigns to radio airplay and much more.

That’s a LOT of growth opportunity, and it’s all available for free to sign up here.

But let’s take it even a step further because I want to give you even more. I want your growth farming experience to be out of this world and reach levels of success you haven’t dreamed of yet.

Here’s what that means:

The free pass will get you access to the sessions for a few days after each session goes live. If you miss a session and don’t view it within the open window, you will have missed it. That’s a bummer.

However, VIP Access will get you more. With VIP Access you get lifetime access to the Summit’s content (all 40+ video interviews), other bonuses (like an individual development plan), and a 4-week implementation session to put all the advice & wisdom to practice. Plus you get Steve in your corner to answer any questions you have during the entire summit.

Today marks the launch of the Summit. You can sign up anytime during the duration of the online event to experience the difference. Once the event window closes, only those with VIP access will be able to experience the masterclass sessions, so jump in now. Sign up here free.

The Coming Trend Of Super-Fan Building

communityOne of the very first posts to this blog was about the importance of musicians building their core audience, or their Super-Fan listener base. That was in the fall of 2014. Here we are in the first quarter of 2015 and that subject is now taking a much larger role across many of the marketing and coaching experts’ platforms.

Do you know why?

You’re going to be hearing the term Super-Fan a lot in the coming years. I predict that the change in how businesses (large and small) market themselves is going to radically shift this year, leading everyone else to have to follow suit. The change is simple, and it’s been on the cusp of breaking out for quite a while.

It’s no longer a matter of growing a fan base that consists of merely a number anymore that makes a difference, or that leads to the success needed to keep the wheels turning on your career. This is true for completely unknown musicians as well as those on indie labels, the DIY artist, and even the big-named maintstream powerhouse. Yes, even Beyonce and Taylor Swift will be changing the way they market their music in the coming years because numbers by themselves mean very little.

Tools-for-Community-ManagersFacebook and Twitter made everyone a celebrity, or at least made it possible for everyone to be known by everyone else. In some cases, this led to better connections and relationships between people across the globe. But it also created avenues by which people worked to cheat the system, creating “followers” of brands that weren’t legitimate or at least not really engaged. Some social media marketers sell 5,000-10,000 fans to unsuspecting individuals to give the impression that the business, brand, or person has a large following. But bots don’t buy, and buying followers does little to create any form of success worth bragging about.

This leads us to the shift that is taking place now, and will continue in the coming year. Honestly, it doesn’t matter if your Twitter profile is “followed” by 50,000 accounts (I say accounts because many of the followers on any profile are not actual people, regardless of how the follow happens). Followers can lead to business, can lead to buys, and can lead to the kind of success you want with your career. But relationships with followers that are cultivated through effective communication and reciprocated benefits leads to ongoing positive results for everyone.

This is where the Super-Fan group comes in. Your core audience are drawn to you for very specific reasons. They are passionate about you and what you do. That passion leads to a monetary exchange between them and you, through concerts/gigs, hard copy/digital copy music, merchandise, etc. These are the key people that create the ongoing success you are looking for.

Which is why I’m seeing more and more marketers, coaches, and music experts changing their messaging to center on the growth of Super-Fans than I ever have before.

Think about it, we have a limited amount of time each day, a limited quantity of resources to tap into for our entertainment, and a limitless, endless volume of choices at our disposal. Endless selection will mean for some people that they never settle on really taking in the products of the people who are making the creation. They’ll just stream here and there, listen here and there, and never leave their house, or buy anything you make. But others, the core Super-Fan, is a different person who operates and thinks about what they take in for their music enjoyment completely different.

These are the people you need to focus on.

Soon  you’ll hear more people talking about growing your Super-Fan reach. It will become a trend, like the platform building model of the past year. But before the trend begins and long after it’s over it will still continue to be the way to grow and prosper.

Like I said, there are several coaches, marketers, and teachers who are promoting this line of thinking. My advice is to pick a few of these people and see what they have to say. See if their insights, advice, and wisdom leads to growth for you. I’m going to do the same thing. No one person is an “expert” on everything, and as long as you’re breathing you still have something left to learn. Here are a few of the music and marketing coaches and teachers I’m keying in on:

Michael Hyatt-Marketing and platform building coach; author of Platform: Get Discovered In A Noisy World

Chandler Coyle: Music coach, teacher, and author of the Coyle Report

Dave Kusek– Berklee College of Music Online Founder and founder of The New Artist Model

Andrea Young-Music curator and founder of Aspenbeat Radio Show and Record Label