But what if you’re sitting on the other side of the microphone, the part where you’re the one being interviewed?
What steps can you take to prepare for an interview that is more than just a Q&A?
When you and the interviewer connect on multiple levels, you create conversational dynamic that transforms the experience for both parties. Which inevitably makes for a more engaging, insightful, and powerful experience for the listeners.
The listener experience is your ultimate objective.
Your artistic creations are made to enhance your audience’s lives. Your outreach to media is about impacting a new audience you haven’t reached yet.
Blogs, radio shows, radio stations, streaming playlists (Spotify for example), and podcasts all create content intended to reach a specific audience that gives them an experience that brings them back.
This perspective is key to using interviews to grow your audience too.
“There’s an answer around every corner. We’re all searching for how we can do XYZ. Most of the time, especially with blogs and stuff, the how-to part is framed in the headline but inside the content itself it’s never really explained, like the actual process of how to go about doing it.
“It’s just a bunch of ideas. And ideas are great if you are naturally inclined to be able to put pieces together. But if you’re not, then having some sort of way to take these very big picture concepts and drill them down to very practical steps is really important.”
Put this conversation to work for you in getting the most out of your interviews, become more known, get the attention of influencers, and build your audience with a free strategy session today.
You’ll gain specific, actionable insights to have a fantastic interview that creates new fans and grows your connection with new people. Music curators and influencers in particular.
One killer tip is to get a sense of the audience that you’re going to be featured on because that’s what matters most and it doesn’t take much time to get a sense of who they are and have them in mind the entire time you’re being interviewed.
It’s important to know the aims of your audience, to know their why.
This is especially true when you contact music curators for placement on their platform. It separates you from the competition, and gives the curator a reason to respond to you.
One thing that everyone in the media industry pays attention to is how well an interview is done. Rob Lawrence, host of Inspirational Creatives, is one of the best there is at doing amazing interviews. That’s why I invited him to join me on the DIY Artist Route Podcast to share his wisdom.
What we discovered in our conversation is that it’s important for hosts who interview and guests being interviewed, can both gain clarity on how to have the most kickass interviews.
When the guest and host connect on a deeper level than just a basic Q&A, the audience gets the best experience. Everyone wins.
This is not something I’m seeing a lot of lately, in terms of discussing how to create amazing interviews. Which is why this podcast is a great resource for you because Rob gives some clear insights and very actionable suggestions to help you be a better interviewer or question-asker in any medium.
My Perspective On Great Interviews
My background is in public radio. I cut my teeth in learning the art of doing captivating interviews for KACU FM in Abilene, Tx way back in the early 2000s. My inspirations are folks who have made NPR a standout media platform for decades. I’m talking about radio icons like Scott Simon (one of my personal heroes), Steve Inskeep, David Dye, and Linda Wertheimer.
Those folks really know how to go deeper than the questions to get to the heart of their guests, and ultimately create heart-connections with their listeners.
It’s something that comes from what Rob Lawrence calls “having a natural curiosity.”
This podcast session ended up being something that led to a different kind of production for me: a two-part episode.
Closer Look At Part One
Here in the first part, we take a closer look at how podcasters, radio hosts, bloggers & writers, and other media personalities can create the bedrock for a truly engaging interview.
It’s a How To Be A Great Interviewer 101 lesson, from one of the best podcast interviewers there is.
Rob has a gentle presence, a great voice, and enters discussions with both his mind and his heart. There’s a noticeable kindness in his presentation, which makes him both intriguing, engaging, and easy to talk with.
These qualities make for a conversation that moves both the question-asker, and the answer-giver. Aka, the person hosting and the person being interviewed.
You’ll notice that we switch roles a few times, another mark of a great interview. When an interview feels more like you’re sitting in on an intriguing conversation, everyone wins. Because you feel like you’re joining in a rousing chat that is more than just a “let me pick your brain about XYZ” kind of experience.
If you’ve watched any of Jerry Seinfeld’s Comedians In Cars Getting Coffee, you see a very similar dynamic. Sure, there’s a bit of comedy and humor involved, but essentially Seinfeld is asking a lot of questions to learn more about his friend. In the process, we all gain both an intellectual and entertaining experience.
What Makes For A Great Interview
When both the mind and the heart are engaged in what’s going on, you find yourself challenged to think differently, and also feel something in the process.
What makes for powerful media, audio in particular, is the presentation of something that connects with the audience’s emotions. That makes for great songwriting and musical performance, as well as any creative medium.
The mind and the heart. Nail the engagement with both of those vessels and you have the makings for a seriously kickass interview.
There’s a whole lot of gold in this podcast episode, and there’s even more in part 2 where we will talk about how to best prepare to be interviewed.
Jumping over to the other side of the microphone, you’ll gain even more perspective on how to craft the best interview to engage both your compatriot (either host or guest) and the audience.
Reach out to Rob and connect with him (email firstname.lastname@example.org). Tell him you heard his talk with me on The DIY Artist Route Podcast. And be sure to subscribe to Inspirational Creatives. It’s one of the best interview podcasts there is. Rob’s also a great coach for podcasters who want to take their work to the next level, build a killer podcast, and gain serious success.
–Episode Notes & Quotes–
-Great interviews require more than just curiosity. Passion is needed as well. Experience helps too. A small amount of research is helpful.
-Preparing for an interview includes finding out about what the guest is curious about right now, and meeting them in that place will really help. Also, making sure that everything is working on the technical end.
-Make sure that the experience is good for the guest so they have the best time and feel a warm welcome.
-Good interview prep for the interviewer includes: Looking up the person’s audience and their site. Dig in deep here.
“I’m more of an explorer than an expert, if you like?” -Rob Lawrence
“A journalistic approach to interviews typically puts the guest on their back foot sometimes. So when it comes to talking about, as we are here, a great interview to build relationships, through a podcast for example, I tend to take a lighter approach. Which is to try and help my guests shine and see them in their best light rather than trying to have them defend the point.” -Rob Lawrence
Takeaways For Your Growth
What was the biggest takeaway you found in this podcast?
Was there anything you wish we would have discussed involving how to be a great interviewer? Let me know in the comments, or contact me and let’s talk more!
The latest episode of the DIY Artist Route Podcast is here! And it features none other than my good friend Angela Mastrogiacomo.
Aside from being one of the most inspiring and kick-ass people I know, Angela excels at the real heart of PR and marketing work: relationship building.
That’s why I had to have her on the podcast to share her insights with you.
As a music curator and media host, there are a lot of marketing and PR people who contact me every day, usually for the same reasons.
They have an artist or band they want to promote. Maybe there’s a new single their artist just released and they want media feature on my radio show. They want a review or feature of some kind.
The Common Problem With Music Promotion
This are some of the traditional ways that music promoters, publicists, and PR companies operate. Tragically though, many marketing and PR endeavors fail.
Whether it’s a company that charges and arm & a leg for their work or it’s a do-it-from-scratch solo artist reaching out to media for feature, the key element in this puzzle is…….you guessed it, relationship building.
Which has become somewhat of a buzzword these days. When subjects as important as relationship building become buzzwords, it’s easy to lose the meaning of the concept. Which is another big subject we dive into in this podcast.
One big thing that trips creative entrepreneurs like you and I up is our own negative mindsets. Wait, what does that have to do with marketing, or with relationship building? Everything my friend!
Like Ryan Holiday Says “The Ego Is The Enemy”
Our ego can be our worst enemy. Ryan Holiday’s seminal book (of the same title) gives a lot of insight into this issue that all of us deal with. For some artists, the ego says that who they can’t connect with a music influencer with their story or music.
So they try to parrot the work that other bigger artists do to promote themselves. It’s not genuine, therefore it doesn’t connect in the best ways that a sincere approach to relationship does.
Other artists struggle with a more arrogant form of ego, one that tells them they should be treated like royalty. So talk yourself up like you’re a god, and have the media eating out of your hand. And if they don’t respond to you this way, screw ’em!
That’s the ego talking.
When you work on marketing yourself, building genuine one-to-one relationships takes you further than anything. It’s what’s made Angela so successful with her work on Muddy Paw PR and Infectious Magazine. She’s written tons of articles for Sonicbids and other music-centered publications, all covering the subjects of marketing, PR, and relationship building.
How To Let Go Of The Ego With Help From Angela Mastrogiacomo
We all deal with ego. Ego affects our mindsets, creates fears and insecurities, and if not dealt with can cause struggles that aren’t overcome. One weapon against the work of the ego is vulnerability. Sounds strange right? How can vulnerability be the antidote to ego? Angela and I discuss this at length in the podcast.
I’m being fairly overt here. Listen to the podcast. Download it. Share it. Then connect with both of us and share your story with us.
Here are some ways to connect with Angela. She wants to hear from you so reach out to her and tell her you heard her on the DIY Artist Route.
She gave her email at the end of the podcast, but in case you missed it you can contact her via email@example.com
Fears and mindsets are struggles for everyone. Honestly, dealing with personal fears and negative mindsets has been a very big part of my year in 2017, which is why you haven’t seen me post as many blogs or pieces.
I’ve learned a lot in this process, and understand more how to face deep fears, and what it takes to overcome them to win in business and in life. If this is a struggle for you, you’re not alone.
Want To Grow Even More? Gain a bigger following, growth and success with one of the best minds in business.
Roberto made a video specifically for me. He talked about listening to The DIY Artist Route Podcast and what he enjoyed from it. Then he mentioned his book, The Unstarving Musician’s Guide To Getting Paid Gigs.
Then he asked what it would take to jump on the podcast.
I was interested from the beginning. That’s how it works. That’s not just how it works with me, it’s how it works with most music curators and media hosts. It’s how it works with people.
That’s the story behind how I heard about Roberto Hernandez and why I brought him on the podcast. It’s why I read his book. It’s how we became friends.
What Being Specific & Relationship Oriented Gets You
Since this podcast episode was recorded, I’ve connected him with many folks in my network including past podcast guests because I believe in him and what he’s doing. He has a great message to spread to musicians to get one BIG piece of the puzzle figured out: how to get gigs that pay you.
If you’re tired of doing free shows for “exposure” or struggle with the How-To of gigging, Roberto is your man. I highly recommend his book for not just musicians and bands, but also anyone who is trying to get paid gigs including speakers. His method works.
This podcast is about more than just gigging. It’s a closer look at effective strategies for that oh-so-difficult introduction to people you don’t know.
Who’s the #1 person you’re the most interested in, or the person you want others to know most?
It’s human to say it’s you.
Even the most empathetic people in the world have self-interest. That’s not a bad thing. It’s an honest thing.
Yet most of the time, we greet a new person that we want to connect with by talking exclusively about ourselves instead of appealing to the person we want to talk with. That little bit of extra time, even if it’s 30 minutes, goes a long way. It appeals to the primary interest of that person.
It’s also a way to show you’re not just reaching out to get a handout and a back scratch.
Back scratches are the “hook me up with a review or an interview or a feature on your platform” ask.
I’m not in the back scratching business, and neither are any music curator, media host, or booking agent worth their salt.
Take Your Relationship Building & Submission Outreach To The Next Level
Want To Grow Even More? Gain a bigger following, growth and success with one of the best minds in business.
“I’m just a music super fan who likes to dress up in silly clothes and dance.”
That’s not only a great line from my good buddy, fellow musician coach, platform leader and hero, it’s who he is. It’s who Carlos Castillo is that makes him a dynamic leader in the music space.
There are a LOT of “experts” in our communities of musicians.
Many people who come in with big claims and big promises all trying to get your attention and your dollars.
Sadly a lot of these folks are all talk. Not only do many not really know the stuff they talk about, they also don’t always have your best interests at heart. Fortunately for us, there are uncommon people like Carlos.
If this is your first introduction to Captain Schwilly (as several musicians and creative entrepreneurs know him as), then I hope you’ll do yourself a favor and follow his leadership. Modeling yourself after Carlos will grow your community of fans give back to the community with your service.
Giving is the hallmark of success.
Read any book by a credible source of success like Seth Godin, Tony Robbins, Amanda Palmer, Oprah Winfrey, and the like and you’ll see a pattern of giving among those who have reached the levels of notoriety and prominence that we all dream of.
That’s the heart of Carlos Castillo too. I share that with him, as do all of the past guests on the DIY Artist Route Podcast. Double check what I just said. It’s the truth.
You know what makes a super fan? It’s someone who is genuine in what they say and do.
Actually, people who become super fans fall in love with the person and the experience they have with them more than just the music or art or work itself.
Anyone can make art. A good musician makes good music. But a great person? Those are harder to find.
It’s this line of thinking and operating that Carlos specializes in from experience. It’s also what he advocates for in his courses and his online communities like the Schwilly Family Musicians. I’m a member. Are you? If not, join up here.
By participating in the lives of the people you want to connect with, you become the leader that inspires and transforms. You gain not just an audience member.
You gain someone whose passions align with your own. Their support transforms your career because it hits on a level that’s beyond just art. It’s personal.
Every guest I have on the DIY Artist Route Podcast teaches me something in our conversation. They’ve taught me a lot leading up to the podcast chat. One big thing Carlos continues to teach is that online relationships are very real.
Music is just a starting point. Keep that in mind as you cultivate the connections with your audience, your marketing endeavors to media, your network, and your communities of fellow musicians.
I encourage you to follow Carlos via his online FB group and his Schwilly Family Musicians on Twitter. They’re both great resources for you to grow on a regular basis. His email list is pretty badass too.
Want To Grow Even More? Gain a bigger following, growth and success with one of the best minds in business.
I believe that helping other people in life is the key to being successful. It’s a philosophy shared by Zig Ziglar, Oprah Winfrey, Steve Palfreyman, and the incredible Bree Noble.
Bree is the creator and powerhouse behind Women of Substance Radio, Female Entrepreneur Musician Podcast, a musician and coach for musicians. She’s an inspirational person and a wonderful ally in the quest to help creative entrepreneurs grow.
The DIY Artist Route Podcast continues to showcase remarkable and uncommon people who are making a massive difference in the creative industries. Bree Noble is certainly in the top ranks of world-changers.
Bree Noble On The DIY Artist Route Podcast
There are several reasons I wanted her on The DIY Artist Route Podcast. First, I’ve been following her work for years, going back to when I was running a radio station and seeing her name pop up as an influencer in the music industry. I also first heard her music then and appreciated her sound.
In a culture that places an expectation on most female artists to have to conform to some sort of objectivity in order to be noticed, Bree joins the fight to combat this messed up ideal. Her work with both her radio station, her podcast, and her coaching helps both women and men combat unhealthy and negative stereotypes that are pervasive in the creative industries, music in particular.
What’s noticeable about Bree Noble from the moment you see her is the love in her smile and facial expressions. My good friend Bird Thomas has that superpower, and so does Amanda Palmer (illustrated in her book The Art Of Asking). To communicate love through your eyes and your smile is something that truly remarkable people who live life as love do. It’s inspiring and it makes a huge difference in the lives of people.
You can tell right away in our conversation that helping people through love is Bree Noble’s mission. If it wasn’t music, it’d be something else where she’s helping people by loving them. That’s inspiring. Let’s follow that example!
Overcoming Obstacles For Creative Entrepreneurs
There are several things that hinder growth and success for artists, musicians, and creatives. Guess what? They’re the same hindrances that investment bankers, world leaders, Olympic athletes and everyone else in the world face: negative mindsets. Doubt is a big challenge we all face as human beings. How do we overcome doubt? We proactively change our mindsets. Bree and I discuss this practice in the podcast.
“Do the thing that scares you the most.” -Bree Noble
How To Create The Change You Want In Your Career
One other big point Bree makes in our conversation, and one I want to highlight here due to my work on The DIY Musician’s Radio Handbook and the The Essential Recipe For Effective Music Submissions is that information doesn’t create change. Actions do. We live in a historical era of bountiful information available in nanoseconds. Similar to the fact that there’s more music produced in a year than we can consume, the same is true for information.
The amount of books, podcasts, online courses, and seminars that teach us how to do everything (25 different ways to do anything) could lead us in circles chasing the next “How To” method. Instead of spending your time learning everything, do the thing you learn.
Choose your teacher, and choose people whose values align with yours. You’re reading this blog, and listening to my podcast. I believe that you’ve seen and heard something I’ve said and my values align with yours. If so, I can be your teacher to help you grow. But the key is always going to be that you do something with what I teach you.
Information by itself will never give you the end goal you want. You have to take action.
You can take action on one specific thing that connected with in the podcast (mentioned at the end). The biggest one is to give LOVE today to someone in your world. Love is what changes everything for the better.
Every musician wants to get more gigs, book better venues and be able to perform regularly. Performing for some artists is one of the main methods for profiting from the business of being a musician.
However, getting gigs is getting harder and harder. Fortunately for all of us, there’s Dave Ruch.
Dave Ruch Is Great At Getting Paid Gets
Dave is a seasoned musician with a history of performing and creating new opportunities to perform.
One thing that sets him a part from most musicians, is the types of gigs he gets. Instead of competing with every cover band in the coffee shop/bar-type venue, he’s found a truly uncommon method of getting PAID gigs.
Yeah, you read that right.
One of the best places for musicians to get in front of a captivated (and paying) audience is to go to places that thrive on educational opportunities.
Schools and libraries are two of the best places where both education and supportive audiences await you.
If only you know how to book at their locations.
How To Book Gigs That Give You More Time With Friends & Family
That’s the specialty of Dave Ruch’s blog, a thorough resource for musicians of all walks to find ways to perform in places that keep you active in the daytime so that you can spend time with your family or friends in the evening.
How many of you have families (spouse and kids or grand kids) that you don’t see as much because you’re always on the road or playing late night gigs?
Dave’s method of performing allows him to work during the daytime and be home in the evenings/nights with his wife and kids.
Even if you’re in your 20s or 30s and haven’t settled down with a family, the rewarding nature of being a part of children and youth’s future by providing an educational and entertaining presentation during their school day is a great opportunity.
Helping others is the mark of truly influential and powerful people. In these ways, Dave shows us how to get better at helping others through booking a different kind of gig.
Make The Most Of Your Opportunities
Dave says, “Most public libraries have missions of entertain and educate audiences.” This is a natural fit for a musician to make new connections.
As a musician and creative entrepreneur, your main job is to build relationships with people and give them something powerful to experience.
This method of booking a different kind of venue opens up new ways for you to grow. It gives another avenue to take the method of The DIY Musician’s Radio Handbook and apply them to a new group of people to create success opportunities for you.
In a way similar to the past several DIY Artist Route guests (like Jeremy Young, Chandler Coyle, & Andrew Apanov) education in this music space is much more than a classroom experience. We all learn from each other.
Sometimes we have opportunities to take our art into new places to positively change the lives of others. In Dave’s method, you can get paid to do that too.
Quotes To Key In On
“What happens in the present is more important than being known in the end.” -Dave Ruch
“We’re all looking for hard, fast wins in the digital world. But few people are taking the time to build real relationships. When we miss building the relationship, we miss the chance to get real gold out of the exchange.” -D Grant Smith
“The wider you cast your net the busier you will be. Leaving your town gives you more work.” -Dave Ruch
A big thanks to Bandzoogle for their continued support of The DIY Artist Route. They have 1 killer deal for musicians to get your own custom domain with a ton of built in features.
Use the promo code “DIYPOD” to get an additional 15% off of any order.
Education is a big part of what I do as a coach and mentor for musicians. I’m going to be hosting a series of free Webinars to show you how to build better connections, and more specifically make better contact with media for submissions. Click here to sign up to join me.
You can also set up a free session with me to talk about how to build your audience, grow your fan base, and more by filling out the form below.
You may be wondering who or what “34” is. That’s a good question. I’ve been pretty fond of 34 for about a year. The reason: It’s my age (until Wednesday this week). It was also the number of Hakeem Olajuwon, Walter Payton, Nolan Ryan, and Bo Jackson (the greatest athlete ever, in my opinion, and who I share a b-day with).
Over the past few years, I take the cake and the candles and do something a little different. I look back at the year kinda like we usually do on New Year’s Eve. A look back at the successes of the past year and how to improve upon them. There have been quite a few successes I’m very proud of from this year, and one of them has to do with learning to embrace failure.
Why Embracing Failure Is Important
I don’t know about you, but I didn’t learn how to fail in school. I learned how to avoid it. Mostly, I learned how to avoid it at all costs.
Both of my parents are really smart people. My dad is an engineer and my mom works in the medical community. My sister is also pretty brilliant, working for one of the largest design companies in the world. Smarts is something that should have been natural for me, and probably would have been, if only I’d paid more attention.
Instead, I spent a good amount of time avoiding things that were difficult, particularly math. From the story in the video, math was something that I didn’t ever understand as well as I should. My avoidance of understanding led to failures that have taught some pretty profound lessons 20 years later.
This year, while I’ve succeeded at expanding my horizons and connecting with a much larger base of folks in the creative industries, I’ve also faced some pretty big challenges. Whereas in the past I might have run from those challenges, or beat myself up for not winning right away, I’ve taken a different path.
Failure is a great teacher because it costs us something to learn the lesson. What’s something I failed at? I didn’t execute on my launch plan for the DIY Musician’s Radio Handbook. That’s the honest truth. Did I make a plan? Yep. Did I map out a course of actions to take for 3 months to make it happen? You betcha. Did I start that plan with a lot of energy and enthusiasm? Yeppers.
So what happened? Why would I consider the launch to be a failure?
I don’t consider the launch a failure. I consider my execution of the launch plan to be. I started it the right way. I mapped things out. I had a strategy. But I didn’t stick with it and update my progress as I went. After the first few weeks, I just guessed at what I needed to do and kinda went through a series of actions that ended up working out pretty well.
What’s the lesson learned from this? Several actually. First, make a plan and stick to it. Second, create a calendar for what action steps to take on a weekly basis until those things become second nature. Third, be organized and follow through. Making the plan and executing the plan are different things. They both need to happen for success to be achieved.
Was the launch of my debut book a failure? Nope. However, I can recognize the difference between the success I have had and the success I could have had. Execution on the plan is the difference.
Overcoming The Fear Of Failure
One other big thing that failure has taught me is that it’s not as scary as I thought it was. I have avoided failure for most of my life out of fear. One of the big victories of 34 is diving deep into my heart and digging up the darkest fears that have hindered my growth. Bringing these things out into the light to be examined and discussed has been a tremendous method of creating success.
Fear and failure go together like a tag-team wrestling tandem hellbent on destroying progress and opportunities for growth. Fear builds on the worst scenarios of your life, or the worst-case scenario possible, to convince you to give up. Quitting and not believing in yourself leads to the ultimate failure: one where you throw in the towel.
When I think of that combination, my old days of watching wrestling come to mind. It’s like the terror that the Undertaker and Kane used to instill into people. But facing those two is not an impossible task. We just need to smell a different kind of attitude (yes, that’s a reference to The Rock).
Instead of fearing failure, and instead of looking at failure as a zero-sum game, let it be a teacher. When we don’t end up with the results we want (aka failing), we have the opportunity to go back and look at what happened. Analyze the space and the actions. What could have been done differently? Was something in the plan not done right? Where did things go askew and how?
Failure creates opportunities to improve, to rise up, to grow.
It also makes us much more thankful of the opportunities and happenings of success.
Shifting Gears To Look At Some Big Wins
Speaking of that, the success of 34 has been far more vibrant and joyful than anything else. Here’s a shortlist of the big wins this year has brought:
-Outstanding growth through the DIY Artist Route Podcast including monumental conversations with folks (and heroes) like Seth Godin, Derek Webb, Matthew Mayfield, Rachael Yamagata, Kevin Kelly and Jon Nastor.
That’s a lot of great things to come in just 365 days. I’m excited about what is to come in the near year, which will include some new offerings just for you to help you grow. I’m excited to share more with you, including insights on this road that include what is working for me and what isn’t so that you can have the most wins every step of the way.
Finally, since winning and growth are such big focus points in what I do here with helping you growth farm, I’m giving away a few copies of my book. Get a chance to grab a copy by signing up for my email list in the right hand column. The giveaway is for my group and community. Join up with me in there and we’ll talk soon!
Every now and then the “recommended” notification on Twitter will suggest someone to you who is actually a good fit. A few months back, the recommendation was for Jon Nastor. After looking at his profile and seeing that he’s a drummer, and entrepreneur, and an author, I had to see what this guy was about.
That led to an exploration of his site, diving into his podcast and realizing that he and I share a lot in common. We both love punk rock, both play drums (him far more successfully than I). We both have working in the music and entrepreneurial space for a while. We have also had excellent conversations with some of the same people on our podcasts like Tom Giles, Kevin Kelly (episode coming soon), and Seth Godin. I knew I had to talk to this dude.
Jon is a great conversationalist, and a truly comfortable person to engage with. He was gracious in extending the conversational love to me in letting me join him on Hack The Entrepreneur Podcast shortly after we talked. Listen to our chat on his podcast here.
His insights into what success actually means, how to combine our passion and our freedom to do what we want, and what growth actually is are spot on.
I highly recommend his book Hack The Entrepreneur, the book and the podcast. It’s insights into what real growth professionals like the individuals mentioned earlier and several others give to show the way forward.
Episode 26 with Jon Nastor Show Notes
Jon gives a Cliff Notes definition of “Growth Hacking” for musicians in first 10 minutes of conversation.
You don’t have to have a ton of experience before starting out. If you want to do something do it. It’s how Jon created his podcast and wrote his book. The backstory and his insights are perfect for helping you get started.
We talk about how annoying auto-DM messages and auto-responders are when first making new contacts with people on social media. This is particularly insightful for musicians who do this on Twitter. What Jon says about this is how most professionals in media and with an influential audience feels if you auto-DM them right out of the gate.
We cheer for the underdog in the story but we tell other people we’re the giant. Why that is and how that hurts us about 3/4 into the podcast.
Jon Nastor Podcast Quotes
“Do work that matters. What matters to me might not matter to you. But it’s worth talking about.”
“I like my businesses like I like my music: fast and independent.”
“If you have an idea and you put it onto paper, and then in a digital format, and put it out to the world, that is entrepreneurship.”
“We all go against Goliath in real time, and cheer for David, but then we try to pretend to be Goliath in what we do. Then we lose that personal connection. Everything I write and everything I say is for 1 person. If I treat them well enough there will be that connection personally.”
Listen, download and share via this player:
Sponsor For This Podcast Piece:
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I’ve known Steve Palfreyman for a long time. Honestly, he’s a good friend and mentor, which is why having him on the DIY Artist Route Podcast is such an honor. He and I share a lot of the same ethos, our philosophies and ideas on how to grow and build are similar and synced in many ways.
One of the coolest things about Steve, which he shares in this episode, is that what we do determines our legacy, which is the most important piece of our success as human beings. Never mind success in the world of art or music or business. Legacy is a big deal, and you can see (and hear) from everything he says that this is what drives the quest for growth.
This is the first episode of the podcast that I’m doing Show Notes (see below) to capture some of the specific parts talked about. It’s also one of the only times (with the exception of Derek Webb), where the conversation lasted close to an hour. Still, this is one of the best conversations I’ve had with a colleague and fellow growth farmer on the pursuit of success for all of us in the creative industries. Steve is known for the gold that is produced from his words (through quotes). That is certainly true here.
One other big point to make is that the Music Launch Summit, which he is the creator and host of, is kicking off soon. I’m privileged to join friends and past guests of the podcast like Benji Rogers & Andrew Apanov, along with Yann Ilunga, Wendy Parr, Arial Hyatt, and a bunch more folks in the creative industries. It’s free to sign up now, so get in. Get in to the Music Launch Summit here.
Podcast Show Notes:
*There are a few spots in the recording where the audio gets a little crackled or poppy. Don’t worry it’s not your speakers or your web connection.
It has to do with the recording from Skype to Logic X. I’m a bit of an audiophile and these little spots irk me on a technical side. However, this conversation was so good, and the time difference being what it is, that I stuck with this session instead of rescheduling to run the gambit of audio-syncing again.
In this conversation we’ll cover a lot of ground including
-Why you need to know your values to truly build powerful connections with the right people
-What marketing actually is (and it’s not pitching your music or work)
-Emotional intelligence, what it is, why it matters, and why your growth in emotional intelligence can determine how successful you are at anything
-Why reflection and empathy are essential tools to build solid relationships
PURE GOLD-Great quotes from Steve Palfreyman in this podcast episode:
“Marketing is just delivering stuff that is awesome.”
“Our industry is unempathetic and that’s what needs to change.”
“Emotional intelligence comes from life experiences. We all reflect, but not as much as we could.The deeper I dive, the more gold I dig.”
“Without it (emotional intelligence), the art will stagnate.”
“Social media and managing your career is no different than learning an instrument.”
“If we’re more thankful we’re all going to have more oxygen to keep doing the things that we’re doing and not feel like we’re just running on fumes all the time because it takes so much grit to get anything creative off the ground and we need so much to help each other keep going until we can get the monetary benefit too.”