“I’m just a music super fan who likes to dress up in silly clothes and dance.”
That’s not only a great line from my good buddy, fellow musician coach, platform leader and hero, it’s who he is. It’s who Carlos Castillo is that makes him a dynamic leader in the music space.
There are a LOT of “experts” in our communities of musicians. Many people who come in with big claims and big promises all trying to get your attention and your dollars.
Sadly a lot of these folks are all talk. Not only do many not really know the stuff they talk about, they also don’t always have your best interests at heart. Fortunately for us, there are uncommon people like Carlos.
If this is your first introduction to Captain Schwilly (as several musicians and creative entrepreneurs know him as), then I hope you’ll do yourself a favor and follow his leadership not just in growing your community of fans but also in giving back to the community with your service.
Giving is the hallmark of success. Read any book by a credible source of success like Seth Godin, Tony Robbins, Amanda Palmer, Oprah Winfrey, and the like and you’ll see a pattern of giving among those who have reached the levels of notoriety and prominence that we all dream of.
That’s the heart of Carlos Castillo too. I share that with him, as do all of the past guests on the DIY Artist Route Podcast. Double check what I just said. It’s the truth.
You know what makes a super fan? It’s someone who is genuine in what they say and do. Actually, people who become super fans fall in love with the person and the experience they have with them more than just the music or art or work itself. Anyone can make art. A good musician makes good music. But a great person? Those are harder to find.
It’s this line of thinking and operating that Carlos specializes in from experience. It’s also what he advocates for in his courses and his online communities like the Schwilly Family Musicians. I’m a member. Are you? If not, join up here.
By participating in the lives of the people you want to connect with, you become the leader that inspires and transforms. You gain not just an audience member. You gain someone whose passions align with your own. Their support transforms your career because it hits on a level that’s beyond just art. It’s personal.
Every guest I have on the DIY Artist Route Podcast teaches me something in our conversation. They’ve taught me a lot leading up to the podcast chat. One big thing Carlos continues to teach is that online relationships are very real. Music is just a starting point. Keep that in mind as you cultivate the connections with your audience, your marketing endeavors to media, your network, and your communities of fellow musicians.
I encourage you to follow Carlos via his online FB group and his Schwilly Family Musicians on Twitter. They’re both great resources for you to grow on a regular basis. His email list is pretty badass too.
And if you haven’t signed up for my email list, jump in with me by signing up in the right hand column. I share things with my Growth Farming tribe that no one else is privy to. It’s all about building real, powerful and supportive relationships so all of us grow together.
I believe that helping other people in life is the key to being successful. It’s a philosophy shared by Zig Ziglar, Oprah Winfrey, Steve Palfreyman, and the incredible Bree Noble.
Bree is the creator and powerhouse behind Women of Substance Radio, Female Entrepreneur Musician Podcast, a musician and coach for musicians. She’s an inspirational person and a wonderful ally in the quest to help creative entrepreneurs grow.
The DIY Artist Route Podcast continues to showcase remarkable and uncommon people who are making a massive difference in the creative industries. Bree Noble is certainly in the top ranks of world-changers.
Bree Noble On The DIY Artist Route Podcast
There are several reasons I wanted her on The DIY Artist Route Podcast. First, I’ve been following her work for years, going back to when I was running a radio station and seeing her name pop up as an influencer in the music industry. I also first heard her music then and appreciated her sound.
In a culture that places an expectation on most female artists to have to conform to some sort of objectivity in order to be noticed, Bree joins the fight to combat this messed up ideal. Her work with both her radio station, her podcast, and her coaching helps both women and men combat unhealthy and negative stereotypes that are pervasive in the creative industries, music in particular.
What’s noticeable about Bree Noble from the moment you see her is the love in her smile and facial expressions. My good friend Bird Thomas has that superpower, and so does Amanda Palmer (illustrated in her book The Art Of Asking). To communicate love through your eyes and your smile is something that truly remarkable people who live life as love do. It’s inspiring and it makes a huge difference in the lives of people.
You can tell right away in our conversation that helping people through love is Bree Noble’s mission. If it wasn’t music, it’d be something else where she’s helping people by loving them. That’s inspiring. Let’s follow that example!
Overcoming Obstacles For Creative Entrepreneurs
There are several things that hinder growth and success for artists, musicians, and creatives. Guess what? They’re the same hindrances that investment bankers, world leaders, Olympic athletes and everyone else in the world face: negative mindsets. Doubt is a big challenge we all face as human beings. How do we overcome doubt? We proactively change our mindsets. Bree and I discuss this practice in the podcast.
“Do the thing that scares you the most.” -Bree Noble
How To Create The Change You Want In Your Career
One other big point Bree makes in our conversation, and one I want to highlight here due to my work on The DIY Musician’s Radio Handbook and the Indie Radio Promotion Course is that information doesn’t create change. Actions do. We live in a historical era of bountiful information available in nanoseconds. Similar to the fact that there’s more music produced in a year than we can consume, the same is true for information.
The amount of books, podcasts, online courses, and seminars that teach us how to do everything (25 different ways to do anything) could lead us in circles chasing the next “How To” method. Instead of spending your time learning everything, do the thing you learn.
Choose your teacher, and choose people whose values align with yours. You’re reading this blog, and listening to my podcast. I believe that you’ve seen and heard something I’ve said and my values align with yours. If so, I can be your teacher to help you grow. But the key is always going to be that you do something with what I teach you.
Information by itself will never give you the end goal you want. You have to take action.
Every musician wants to get more gigs, book better venues and be able to perform regularly. Performing for some artists is one of the main methods for profiting from the business of being a musician.
However, getting gigs is getting harder and harder. Fortunately for all of us, there’s Dave Ruch.
Dave Ruch Is Great At Getting Paid Gets
Dave is a seasoned musician with a history of performing and creating new opportunities to perform.
One thing that sets him a part from most musicians, is the types of gigs he gets. Instead of competing with every cover band in the coffee shop/bar-type venue, he’s found a truly uncommon method of getting PAID gigs.
Yeah, you read that right.
One of the best places for musicians to get in front of a captivated (and paying) audience is to go to places that thrive on educational opportunities.
Schools and libraries are two of the best places where both education and supportive audiences await you.
If only you know how to book at their locations.
How To Book Gigs That Give You More Time With Friends & Family
That’s the specialty of Dave Ruch’s blog, a thorough resource for musicians of all walks to find ways to perform in places that keep you active in the daytime so that you can spend time with your family or friends in the evening.
How many of you have families (spouse and kids or grand kids) that you don’t see as much because you’re always on the road or playing late night gigs?
Dave’s method of performing allows him to work during the daytime and be home in the evenings/nights with his wife and kids.
Even if you’re in your 20s or 30s and haven’t settled down with a family, the rewarding nature of being a part of children and youth’s future by providing an educational and entertaining presentation during their school day is a great opportunity.
Helping others is the mark of truly influential and powerful people. In these ways, Dave shows us how to get better at helping others through booking a different kind of gig.
Make The Most Of Your Opportunities
Dave says, “Most public libraries have missions of entertain and educate audiences.” This is a natural fit for a musician to make new connections.
As a musician and creative entrepreneur, your main job is to build relationships with people and give them something powerful to experience.
This method of booking a different kind of venue opens up new ways for you to grow. It gives another avenue to take the method of The DIY Musician’s Radio Handbook and apply them to a new group of people to create success opportunities for you.
In a way similar to the past several DIY Artist Route guests (like Jeremy Young, Chandler Coyle, & Andrew Apanov) education in this music space is much more than a classroom experience. We all learn from each other.
Sometimes we have opportunities to take our art into new places to positively change the lives of others. In Dave’s method, you can get paid to do that too.
Quotes To Key In On
“What happens in the present is more important than being known in the end.” -Dave Ruch
“We’re all looking for hard, fast wins in the digital world. But few people are taking the time to build real relationships. When we miss building the relationship, we miss the chance to get real gold out of the exchange.” -D Grant Smith
“The wider you cast your net the busier you will be. Leaving your town gives you more work.” -Dave Ruch
A big thanks to Bandzoogle for their continued support of The DIY Artist Route. They have 1 killer deal for musicians to get your own custom domain with a ton of built in features.
Use the promo code “DIYPOD” to get an additional 15% off of any order.
Education is a big part of what I do as a coach and mentor for musicians. I’m going to be hosting a series of free Webinars to show you how to build better connections, and more specifically make better contact with media for submissions. Click here to sign up to join me.
You can also set up a free session with me to talk about how to build your audience, grow your fan base, and more by filling out the form below.
You may be wondering who or what “34” is. That’s a good question. I’ve been pretty fond of 34 for about a year. The reason: It’s my age (until Wednesday this week). It was also the number of Hakeem Olajuwon, Walter Payton, Nolan Ryan, and Bo Jackson (the greatest athlete ever, in my opinion, and who I share a b-day with).
Over the past few years, I take the cake and the candles and do something a little different. I look back at the year kinda like we usually do on New Year’s Eve. A look back at the successes of the past year and how to improve upon them. There have been quite a few successes I’m very proud of from this year, and one of them has to do with learning to embrace failure.
Why Embracing Failure Is Important
I don’t know about you, but I didn’t learn how to fail in school. I learned how to avoid it. Mostly, I learned how to avoid it at all costs.
Both of my parents are really smart people. My dad is an engineer and my mom works in the medical community. My sister is also pretty brilliant, working for one of the largest design companies in the world. Smarts is something that should have been natural for me, and probably would have been, if only I’d paid more attention.
Instead, I spent a good amount of time avoiding things that were difficult, particularly math. From the story in the video, math was something that I didn’t ever understand as well as I should. My avoidance of understanding led to failures that have taught some pretty profound lessons 20 years later.
This year, while I’ve succeeded at expanding my horizons and connecting with a much larger base of folks in the creative industries, I’ve also faced some pretty big challenges. Whereas in the past I might have run from those challenges, or beat myself up for not winning right away, I’ve taken a different path.
Failure is a great teacher because it costs us something to learn the lesson. What’s something I failed at? I didn’t execute on my launch plan for the DIY Musician’s Radio Handbook. That’s the honest truth. Did I make a plan? Yep. Did I map out a course of actions to take for 3 months to make it happen? You betcha. Did I start that plan with a lot of energy and enthusiasm? Yeppers.
So what happened? Why would I consider the launch to be a failure?
I don’t consider the launch a failure. I consider my execution of the launch plan to be. I started it the right way. I mapped things out. I had a strategy. But I didn’t stick with it and update my progress as I went. After the first few weeks, I just guessed at what I needed to do and kinda went through a series of actions that ended up working out pretty well.
What’s the lesson learned from this? Several actually. First, make a plan and stick to it. Second, create a calendar for what action steps to take on a weekly basis until those things become second nature. Third, be organized and follow through. Making the plan and executing the plan are different things. They both need to happen for success to be achieved.
Was the launch of my debut book a failure? Nope. However, I can recognize the difference between the success I have had and the success I could have had. Execution on the plan is the difference.
Overcoming The Fear Of Failure
One other big thing that failure has taught me is that it’s not as scary as I thought it was. I have avoided failure for most of my life out of fear. One of the big victories of 34 is diving deep into my heart and digging up the darkest fears that have hindered my growth. Bringing these things out into the light to be examined and discussed has been a tremendous method of creating success.
Fear and failure go together like a tag-team wrestling tandem hellbent on destroying progress and opportunities for growth. Fear builds on the worst scenarios of your life, or the worst-case scenario possible, to convince you to give up. Quitting and not believing in yourself leads to the ultimate failure: one where you throw in the towel.
When I think of that combination, my old days of watching wrestling come to mind. It’s like the terror that the Undertaker and Kane used to instill into people. But facing those two is not an impossible task. We just need to smell a different kind of attitude (yes, that’s a reference to The Rock).
Instead of fearing failure, and instead of looking at failure as a zero-sum game, let it be a teacher. When we don’t end up with the results we want (aka failing), we have the opportunity to go back and look at what happened. Analyze the space and the actions. What could have been done differently? Was something in the plan not done right? Where did things go askew and how?
Failure creates opportunities to improve, to rise up, to grow.
It also makes us much more thankful of the opportunities and happenings of success.
Shifting Gears To Look At Some Big Wins
Speaking of that, the success of 34 has been far more vibrant and joyful than anything else. Here’s a shortlist of the big wins this year has brought:
-Outstanding growth through the DIY Artist Route Podcast including monumental conversations with folks (and heroes) like Seth Godin, Derek Webb, Matthew Mayfield, Rachael Yamagata, Kevin Kelly and Jon Nastor.
That’s a lot of great things to come in just 365 days. I’m excited about what is to come in the near year, which will include some new offerings just for you to help you grow. I’m excited to share more with you, including insights on this road that include what is working for me and what isn’t so that you can have the most wins every step of the way.
Finally, since winning and growth are such big focus points in what I do here with helping you growth farm, I’m giving away a few copies of my book. Get a chance to grab a copy by signing up for my email list in the right hand column. The giveaway is for my group and community. Join up with me in there and we’ll talk soon!
Every now and then the “recommended” notification on Twitter will suggest someone to you who is actually a good fit. A few months back, the recommendation was for Jon Nastor. After looking at his profile and seeing that he’s a drummer, and entrepreneur, and an author, I had to see what this guy was about.
That led to an exploration of his site, diving into his podcast and realizing that he and I share a lot in common. We both love punk rock, both play drums (him far more successfully than I). We both have working in the music and entrepreneurial space for a while. We have also had excellent conversations with some of the same people on our podcasts like Tom Giles, Kevin Kelly (episode coming soon), and Seth Godin. I knew I had to talk to this dude.
Jon is a great conversationalist, and a truly comfortable person to engage with. He was gracious in extending the conversational love to me in letting me join him on Hack The Entrepreneur Podcast shortly after we talked. Listen to our chat on his podcast here.
His insights into what success actually means, how to combine our passion and our freedom to do what we want, and what growth actually is are spot on.
I highly recommend his book Hack The Entrepreneur, the book and the podcast. It’s insights into what real growth professionals like the individuals mentioned earlier and several others give to show the way forward.
Episode 26 with Jon Nastor Show Notes
Jon gives a Cliff Notes definition of “Growth Hacking” for musicians in first 10 minutes of conversation.
You don’t have to have a ton of experience before starting out. If you want to do something do it. It’s how Jon created his podcast and wrote his book. The backstory and his insights are perfect for helping you get started.
We talk about how annoying auto-DM messages and auto-responders are when first making new contacts with people on social media. This is particularly insightful for musicians who do this on Twitter. What Jon says about this is how most professionals in media and with an influential audience feels if you auto-DM them right out of the gate.
We cheer for the underdog in the story but we tell other people we’re the giant. Why that is and how that hurts us about 3/4 into the podcast.
Jon Nastor Podcast Quotes
“Do work that matters. What matters to me might not matter to you. But it’s worth talking about.”
“I like my businesses like I like my music: fast and independent.”
“If you have an idea and you put it onto paper, and then in a digital format, and put it out to the world, that is entrepreneurship.”
“We all go against Goliath in real time, and cheer for David, but then we try to pretend to be Goliath in what we do. Then we lose that personal connection. Everything I write and everything I say is for 1 person. If I treat them well enough there will be that connection personally.”
Listen, download and share via this player:
Sponsor For This Podcast Piece:
Bandzoogle: Bandzoogle gives you all the resources you need to do everything necessary for success with your music online. You can sell your tracks, merch, and bonuses, build your email list, and more all from your own domain (instead of what bandcamp and similar sites have). PLUS, use the promo code “DIYpod” to get 15% off anything on the site.
I’ve known Steve Palfreyman for a long time. Honestly, he’s a good friend and mentor, which is why having him on the DIY Artist Route Podcast is such an honor. He and I share a lot of the same ethos, our philosophies and ideas on how to grow and build are similar and synced in many ways.
One of the coolest things about Steve, which he shares in this episode, is that what we do determines our legacy, which is the most important piece of our success as human beings. Never mind success in the world of art or music or business. Legacy is a big deal, and you can see (and hear) from everything he says that this is what drives the quest for growth.
This is the first episode of the podcast that I’m doing Show Notes (see below) to capture some of the specific parts talked about. It’s also one of the only times (with the exception of Derek Webb), where the conversation lasted close to an hour. Still, this is one of the best conversations I’ve had with a colleague and fellow growth farmer on the pursuit of success for all of us in the creative industries. Steve is known for the gold that is produced from his words (through quotes). That is certainly true here.
One other big point to make is that the Music Launch Summit, which he is the creator and host of, is kicking off soon. I’m privileged to join friends and past guests of the podcast like Benji Rogers & Andrew Apanov, along with Yann Ilunga, Wendy Parr, Arial Hyatt, and a bunch more folks in the creative industries. It’s free to sign up now, so get in. Get in to the Music Launch Summit here.
Podcast Show Notes:
*There are a few spots in the recording where the audio gets a little crackled or poppy. Don’t worry it’s not your speakers or your web connection.
It has to do with the recording from Skype to Logic X. I’m a bit of an audiophile and these little spots irk me on a technical side. However, this conversation was so good, and the time difference being what it is, that I stuck with this session instead of rescheduling to run the gambit of audio-syncing again.
In this conversation we’ll cover a lot of ground including
-Why you need to know your values to truly build powerful connections with the right people
-What marketing actually is (and it’s not pitching your music or work)
-Emotional intelligence, what it is, why it matters, and why your growth in emotional intelligence can determine how successful you are at anything
-Why reflection and empathy are essential tools to build solid relationships
PURE GOLD-Great quotes from Steve Palfreyman in this podcast episode:
“Marketing is just delivering stuff that is awesome.”
“Our industry is unempathetic and that’s what needs to change.”
“Emotional intelligence comes from life experiences. We all reflect, but not as much as we could.The deeper I dive, the more gold I dig.”
“Without it (emotional intelligence), the art will stagnate.”
“Social media and managing your career is no different than learning an instrument.”
“If we’re more thankful we’re all going to have more oxygen to keep doing the things that we’re doing and not feel like we’re just running on fumes all the time because it takes so much grit to get anything creative off the ground and we need so much to help each other keep going until we can get the monetary benefit too.”
Ryan Kairalla, entertainment attorney, podcast host, and author of Break The Business
Something I haven’t spent much time with on the DIY Artist Route Podcast is talk about the legal issues that arise in the music industry.
It’s interesting because law is a side of the business that most of us just relegate to someone else if a need arises. However, IF a need arises, you want someone in your corner who knows the rules, has experience dealing with the legal jargon, and can get you back on track.
That man is Ryan Kairalla.
Truthfully, Ryan is more than just a legal professional (also called entertainment attorney in some circles).
Ryan Kairalla is a music entrepreneur in the truest sense of the word. Entrepreneurship is pervasive in our industry, and those who are winning big in the music space are those who embrace the entrepreneurial path they’re on.
Yes, this is music.
Yes this is creativity.
And yes, to be successful in this space with limitless competition, you have to understand some basic pieces of business. The ones who are winning in music do just that.
In this podcast Ryan breaks down how the new model for business in music requires all of us to know a little about music, a little about business and a little about law. He’s helping us with the law side.
Ryan shares with us in this podcast episode (listen through the player above or below this post) about how musicians can be better entrepreneurs.
He also talks about the importance of establishing your career now with the right structures to protect your music and creative entity.
And he has a great piece of advice for entering into contracts with producers, labels, and management so that you don’t end up like a prominent musician (Ke$ha).
We talk about a lot of areas that tend to throw musicians off course. Ryan and I agree that your product as a musician isn’t the songs you write.
Your job isn’t to write and perform music. There’s something more that you’re doing. Details on what that more is can be found about midway through our podcast conversation.
On a podcast production note, this conversation was recorded several months ago, but due to my schedule with radio stuff, book promotion, and speaking engagements, I wasn’t able to get this episode published until now.
Networking seems like it’s becoming a bad word in the music and marketing world. I’m not sure how else to talk about relationship building through our existing friends and contacts. Networking just seems like the best word. That’s how I came to know Tom Giles (pronounced with a “J”), the serial musician, entrepreneur and music super fan whose business SoundBloc was recently acquired by Full Screen to further serve the needs of musicians and creative entrepreneurs in the direct-to-fan space.
Hosting the DIY Artist Route Podcast has been a real joy and privilege. This episode marks the 20th of the series. Each new person we learn from teaches some incredible and profound new things. It was past Router and friend Chandler Coyle who put me in Tom’s sphere, helping to set up this chat. But real relationship building and networking, as I’m discovering and living out, is about more than just an interview for a media post. We’ve talked at length about our respective projects before doing the podcast session, and will continue to do so. This is the power of “knowing you back.”
I was very impressed from the start with Tom’s pedigree in music and business. He’s built record labels and promotions companies while also being a musician. His mantra for audience growth is mirrored by Benji Rogers and Derek Webb, who both built similar platforms to help musicians do the same thing: connect directly with their most ardent tribe of fans.
This was also one of the first times for someone to be a guest on the podcast but treat it like a real conversation, turning questions back in my direction to get this side of the story. I appreciate that. It’s uncommon, and made me more connected from the outset.
Plus, there’s a chance that Tom Giles and JJ Watt played backyard football together at some point. Being a Houston Texans fan and having a little bit of a man-crush on Watt, that’s just cool. Chalk up another point for Mr. Giles.
Big takeaways for you in this podcast episode (download and share via iTunes, Spreaker, & Stitcher via the right hand margin) include:
How your brand defines everything you’re doing, and why you having full control over how your brand is marketed is very important
Insights into artist management and indie labels
The power of networking and relationship building to create new collaborations with industry professionals and how you can have those connections too
Why you should focus on building relationships to truly grow because it’s the most important thing, even if you don’t think you’re naturally good at relationships or marketing
Tons of good stuff to dive into here and learn from. You should have questions when you’re finished listening. I did. Reach out to me and let’s figure out how to solve your questions together.
The music industry is just like any business. It’s relationship driven. Go to Hollywood and the people who continue to grow and land new opportunities are the ones utilizing their relationship connections. The tech world is the same. So are most business industries. The knowing is where the secret sauce of success is.
Why then is it so hard for musicians in the indie, unsigned, and DIY world having such a hard time understanding this simple truth? The mantra of “pull yourself up by your bootstraps and go out into the world” is a bit of a misnomer.
Yes, you have to do the work for yourself to make growth happen. You can outsource some of the pieces, but you have to build your career to a place where outsourcing is possible and efficient. However, your ability to build relationships with other professionals in the industry is the main ingredient to short term growth, and long term success. This truth and the method for making it happen for you is detailed in The DIY Musician’s Radio Handbook.
You’ve probably heard the phrase “It’s all who you know in this business” to become successful. That’s true. Yet it’s only partially true. There’s another side to this that determines whether the people you know who have clout and influence will be beneficial to you. And there’s a way to know if you have this other side solved or if you need to dive deeper into the relationship-building process.
Who knows you back?
Over the past 2 months while connecting with new professionals, musicians, industry insiders, and business experts, this subject has come up multiple times. We all agree that relationships are both the engine and the fuel that propel all of us forward. However, we get confused too often into believing that if we just get an industry pro to follow us on social media or like something we post, that now we’re connected. It’s partially true at best.
Networking, in the classic business sense, has to do with a collaboration. There’s a mutual benefit between two parties, who come to know of this reciprocal connection from having interactions and conversations. You don’t get that relationship interaction from clicking “Like” on a post, or even exchanging a few words in a comment thread.
You can start this kind of connection through dialogue. Asking questions, getting answers, and opening yourself up for communication that is back and forth is how any relationship is built. It’s how you go from the idea of “knowing someone” to them knowing you back. Until someone knows you back, and there’s a dialogue that leads to some kind of collaboration, you’ve only solved part of the problem.
When we reach out to new folks online, we’re extending our hand to create a digital handshake. This can be done through email, Facebook message, DM on Twitter, or comment on a site. The response is where the beginning of them reaching back out to you happens. When that outreach is reciprocated and conversation happens, a relationship connection can be built.
The knowing goes both ways
I’ve got to give credit to putting the phrasing of “knowing you back” to my friend Shaine Freeman of The Miews Podcast. Shaine and I see growth and success for musicians very similarly. It seems like the business world understands the need for relationship connection to grow and find success. Music and musicians seem to have missed the bus on this reality. If you want to really have a successful career, understand that it’s not just who you know, but who knows you back.
Make building reciprocal relationships your goal and you’ll win. Discover the proven step-by-step process for doing this in your music career through outreach to radio and media in The DIY Musician’s Radio Handbook, now in Audiobook for a limited time on Noisetrade for free. Get it now.
Brandon Gaille is an inspirational dude. I’m drawn to folks who overcome obstacles, and Brandon certainly has overcome much in his quest for success.
One big thing he’s faced and risen above is being bullied every single day as a kid. For someone who faced some bullying in my youth, I never dealt with the terror that Brandon did. Yet he overcame.
He also was diagnosed with a brain tumor. Then he found out that his pregnant wife had cancer. Talk about serious challenges and potential setbacks. When I start to feel overwhelmed at the challenges in front of me, I think of this guy and his perseverance.
Did he overcome the brain tumor? Yep. Did his wife successfully deliver their baby without complications? Yep. And deal with cancer? Yep, that’s right.
So what does any of this have to do with building our online audience? I reached out to Brandon to learn more about his story and discover how he has drawn over 1 million people to his blog every month. That’s right, a million people read his content each month. Those are pretty good numbers.
Did I Change Course By Talking To Brandon Gaille Away From Growth Farming?
Let me be clear: I’m not a “massive growth,” “big audience,” “look like a rock star with a zillion fans” kinda dude. You know me. I’m big on slow growth, farming for stronger connections. So why on earth would I double back and talk to a guy whose platform is all about building a massive following?
The answer is simple: Brandon Gaille is an uncommon person who overcame big challenges and rose above them to do big things. That by itself warrants a closer look at his work.
Plus, building relationships and connections with folks is one of my biggest passions. Getting to talk with him on his podcast was a real joy and honor. AND he talks about stuff I really don’t know a lot about.
Despite the fact that I do marketing online for a living, there’s a lot of what he talks about that I’m still learning. It’s also interesting to me that his growth methods take a little bit of time, a lot of focus on details, and dedication to the process. I’m big on that and talk about it a lot.
So…..even if you want to build a massive following of fans or audience members, the magic beans theory of overnight success is a crock. The Blog Millionaire’s philosophy and methods will get you many more online viewers to build your audience. It won’t happen overnight.
Overnight successes disappear just as fast as they arrive. Be different. Be uncommon. Be like Brandon Gaille.