For DIY musicians and unsigned bands, there are so many marketing and promotion pieces that seem essential to your growth.
Does it seem overwhelming? The sheer volume (no pun intended) of things you’re told to keep up with as a musician is very overwhelming. You’re not alone if you feel like there’s too much stuff to keep up with.
How to make growth real and obtainable
Growth is a process, and there are pieces to it. How can you know which pieces are essential and what can be tabled for a later time? I have the answer for you.
The reality of audience growth is that your music connection occurs in two different places at the same time. There’s a balance (just like in all things) between your online presence and your live experience. One happens in real time and the other happens 24/7 with or without you being present.
Music promotion is far more than having a Facebook page, Twitter account and your music on Soundcloud. Ultimately it’s about connecting with real people in a powerful way that creates loyalty and support for your work. By using more than just an online presence you great new opportunities for growth that matters.
The basics of music promotion is like playing an instrument
Music promotion is similar to learning to play piano (follow the metaphor). Once you know the essential keys you can take next steps to putting them to work for you with the greatest opportunity for success. Your success and your use of these keys will defer from other artists, though you can find some similarities at the same time.
The key to growth is to Be Uncommon. The uncommon artist isn’t following bandwagons and doing what everyone else is doing. This is one of the biggest problems that artists encounter as you hear an industry expert say you have to do this or do that online or social media. Forget that. Focus on the keys. Once you learn the keys, you get to determine the sound of your music promotion. Your sound will be different from other artists. That’s what makes you unique, and that’s what draws your super fans in.
Get these keys and put them to use in your music. Want some more help or insights (and maybe a few uncommon ideas to help you)? Reach out to me and let’s talk.
Infographic-Music Promotion Keys For DIY Musicians (download here)