Tag Archives: training

How To Use Experience & Training For Maximum Impact

GrowthFarming-AppLogoExperience Still Matters. Here’s Why

You used to have to go to college or attend a seminar to get the education that’s now available online at a fraction-of-a-fraction of the cost. However, education alone won’t make you successful, no matter what field you’re in. Experience provides the testing ground to put education to work.

This is one reason why the aspect of selective education is so important. Think about it. In the information age, there’s little you can’t not-learn. The vast amount of data, education and information available can stymie your growth unless you choose to take it in stages.

This is where taking action-steps is so vital. For every blog article you read (including this one), take at least 1 action step towards putting what you gained to work (more on how to do that with this blog later on).

This is one reason why I challenge artists and entrepreneurs I work with through coaching to do specific actions after each of our sessions. The knowledge itself will take you places. However, you don’t reach the milestones you set without taking action. Action and experience paired with knowledge and understanding makes you a badass growth phenomenon.

How Education Is Still A Key For Growth & Success

This year I’ve spent more time diving into education as a resource for my own personal growth. I’ve also worked to develop a powerful network of some of the best creative industry educators, especially those who specialize in specific areas of expertise like marketing, audience growth (superfans in particular), social media, and platform building.

DIY Artist Route PodcastAmong the amazing folks I’ve connected and shared insights with include Jay Coyle (Berklee Online), Jay Coyle (Berklee Online & Music Geek Services), Andrew Apanov (Dotted Music), Brandon Gaille (The Blog Millionaire), Tom Giles (StageBloc), Michael Zipursky (Consulting Success), Steve Palfreyman (Music Launch Summit) and Seth Godin.

Most recently I had Jeremy Young from Soundfly & Flypaper on the podcast to discuss the power of education for musicians and creative entrepreneurs. TONS of great insight there.

Each of these incredible people have shared some very specific ways that education is a win-win for us. They’ve even shared some unconventional education methods. Go back and listen/download their podcast episodes to get more specifics.

Experience & Education Grows Our Ability To Build Relationships

The more we learn the more we have the capacity to learn.

Pair this with a thankful heart and attitude of gratitude (think growth farming and heart gardens here my friend) and you create the perfect outlet for connection with other people on similar subjects.

Honestly, it was partially my curiosity about a subject paired with my interest in these people I’ve reached out to which led to our conversations, and ultimately our ongoing connection.

screen-shot-2016-12-14-at-7-32-27-amOpportunities Opened By Way Of Education

Education creates doorways for longer-term connections. It starts with being curious. Curiosity is an absolutely necessary ingredient to making growth happen.

If you’re not curious how something works, or how you can learn to better yourself, it’s really hard to have the discipline to stick with the learning process.

Education works because of curiosity and commitment to growth. Without those two ingredients, it easily can become another thing we start out of intrigue and put on the backburner when the next shiny thing comes along.

In this phase, asking questions to the many teachers and pros in whichever space you’re spending time in creates a different kind of opportunity. It creates a different kind of connection. If you practice it well, with other insights you’ve learned here, you’ll gain an advocate and friend from the person you originally just wanted help from in an educational capacity.

I read a lot of books, mostly in the nonfiction realm. Though I don’t work in many of the industries that I read about, we can all learn some powerful methods of growth from those who have built something that works and that lasts.

I’m currently reading Tony Robbins’ Money: Awaken The Giant Within.  It’s a book that dives into several areas of personal and business growth. I’ve already learned a ton, and am already putting much of that learning into practice. I want to be great at practicing what I learn.

Another great book I read this year (that I highly recommend to you) is John C Maxwell’s How Successful People Grow.

Obviously, growth is something I’m a big student of. This little pocket-sized book took me 3 months to read because each little section has so much powerful wisdom I couldn’t fly through it. It’s been transformation to my growth this year. You need to read it.

Curiosity and intrigue are why many of my entrepreneurial friends outside of music love The DIY Musician’s Radio Handbook. The nuggets of community-building, effective communication, and networking in the book apply to everyone, regardless of your industry. It’s especially powerful for musicians because the How-To for getting radio airplay, blog reviews, and so forth are clearly detailed.

Investing In Educational Platforms Works

If you’re like me, you’ve probably signed up for a ton of free webinars, email courses, and online training programs that have a $0 price tag.

It’s natural to want to see how to win in this entrepreneurial and creative business without spending much cheddar. However, most of the free stuff doesn’t teach much.

There’s a reason why education continues to grow as a platform for success. What we invest in we practice. If something doesn’t cost us anything, we don’t spend much effort or energy in putting it to work.

However, when the growth method/education has a cost to it, we are naturally inclined to take it more seriously and take action on what we learn. That’s why if you really want to grow and learn how to do something from someone who truly knows their stuff, you should pay them for that information.

Knowledge is power. Experience is power. Knowledge plus experience plus great teachers create the kind of growth that can’t be stopped.

In the grand scheme of things, many of the best online training vessels have a much lower cost than your average semester at a university. Even a $100-$500 training online is cheaper than a semester at a state college that will run you at least $4000, even if it’s a junior college.

Plus, with online programs and training you get to be trained by people who are consistently putting their knowledge and experiences into practice. For a few hundred bucks (max price, often many courses cost much less), you can get the training and insights needed to skyrocket your success.

14206223_10154025032113918_710099330792237955_oWhat Education Platforms Should You Try In 2017

As we look to the future, what goals do you have? Think about the specific areas of your music or creative enterprise that you want to grow in.

Knowing your goals is the first key step in determining where to put your focus and attention for growth through training and education.

This short list is some of the growth and education platforms I have experience with from working with these fine folks in the past, including taking their courses. With the exception of the Music Launch Summit (and my own course listed towards the bottom), there’s no affiliate link in this for me.

I’m including these platforms because I believe in them and can attest to how effective they are. I’m not getting paid anything to do this, so the incentive is purely to help you. It’s a straight plug for folks I know who do great work and who can help you grow.

  • If you want to learn how to build your sound (production), write better songs, learn how to win in the music industry and more, Soundfly has some great offerings. Click here to get in.
  • If you want to grow your social media presence on Twitter, I highly recommend my good friend Carlos Castillo’s course. Click here to get in.
  • If you are trying to figure out how to get radio airplay, blog features, podcast interviews and build a powerful database of music industry influencers, my Indie Radio Course is just what you’re looking for. Click here to get in.
  • If you have thought about hiring a PR firm or publicist to get the word out about you, get interviews or reviews, but struggled to find the right company that wouldn’t break the bank, you can learn how to Be Your Own Badass PR Pro in this great course that I was a part of. Click here to get in.
  • And if you want to learn from the best of the best in the indie music world, my friend Steve Palfreyman’s Music Launch Summit features special training sessions and more with the likes of Dave Kusek, Rick Barker, Cari Cole, Rodney Holder, Yann Illunga, Wendy Parr and a ton more great teachers. Click here to get in for this coming year’s lineup. It’s going to be even bigger and more incredible this year than when it debuted.

 

DGS_RadioHandbook_Cover-1AWant some FREE education? Most of us do. Here’s how you can get a free gift this season, just from me. Like I said in the last podcast episode, I’m giving away a few free copies of The DIY Musician’s Radio Handbook to my Growth Farming community in my email list. You can sign up for my email list in the right hand column to connect more with me and have a way to get a free copy sent out soon. Looking forward to connecting more with you!

The Uncommon Choice Has Real Value

There’s the thing everyone else is doing that seems like the popular choice, so it’s tempting to try it. Likely it won’t work for that reason.

What often works in building connection, gaining attention, and creating success for you is what others aren’t doing. That’s the uncommon choice. It has the real value.

*Warning, I’m going to reference Boxing in this post. There are a lot of reasons for that. Boxing has played a big role in my life, and is an underlying theme in my upcoming book Be Solid: How To Go Through Hell And Come Out Whole. Read on if you want to truly win with your growth farming and be an uncommon creative person.

Though I work in radio and with musicians, I haven’t spent all of my free time doing music related things. I used to work out at a boxing gym where Coach Rivas kicked my ass every day.

I loved it (strangely enough) when each workout session ended because we all had collectively done above and beyond what we believed we could do physically, mentally and emotionally in those workout sessions.

However, I did dread those workouts before going up there each day, because I knew they would be intense, and would require everything I had and then some.

We were in the gym Monday through Friday for about 1.5 hours a day and were pushed beyond
the limits of what our minds told us we could do. I remember days of doing nonstop cardio
workouts for 20-­30 minutes at a time, to switch to doing wild bag work combinations.

My mind would be saying “I can’t do anymore, please let us stop,” but Coach kept pushing us, and we ended up being able to do more than we thought we could.

Though I didn't fight in competition, I did go to events to support the team. I'm on the far right in the back behind a few people

Though I didn’t fight in competition, I did go to events to support the team. I’m on the far right in the back behind a few people

I learned a lot from those experiences. I learned that listening to just the common thread of thought in your mind can be very limiting, because often times you won’t push yourself past your own limits unless something else is driving you.

To get to the real results you want, the kind where things change and you reach new levels of growth and success, you be uncommon. It was one of the first times in my adult life to have a coach who did such things. The results were amazing.

(Speaking of coaching, book a free coaching session here to learn how to overcome the obstacles to growth and success in your life).

While I was in the gym, I got into the best physical and psychological shape of my life. Being a
relatively small person (standing 5’ 7” and weighing 112 lbs soaking wet), I’d struggled with
insecurity and fear my entire life.

This is a regular thing that people feel, especially dealing with bullies. I’m no stranger to this stuff. But I backed down from challenges and endured way too much emotional setbacks in my youth and early adulthood, all on account of fear.

Part of going to the boxing gym was to face that fear literally, and put myself in a situation where I had to fight or flight.

I never ended up being very good at boxing, but I still enjoy the sport. Having done it on an
amateur level showed me so much about the unspoken and irregular aspects of the game,
something similar to how musicians who closely study their instrument and playing something
beyond chords or basic scales might understand.

 

I got in great shape boxing but what has stuck with me more than the exercises and the
knowledge of fighting is something that Coach said at nearly every session:

­ “Be uncommon!”

 

When I was in grade school, I wanted to fit in. Just about everyone wants this. No one really
wants to stand out, so we try and dress like the popular kids. We would follow
someone else’s leadership in what we would do, what we listened to, how we wore our hair,
and so on.

Sometimes we would be followers of rebels instead of doing our own version of
rebelling, because following is easier than being a trendsetter and throwing popular opinion to
the wind. Standing out is difficult. Fitting in is desired because it’s common to blend and not
make waves.

Everyone feels that on some level. We all want to be loved for our uniqueness yet are afraid
that what makes us unique might also be what causes others to criticize, mock, or reject us.

So many of us hide our uniqueness and do what everyone else does so we can fit in. In the
process, we lose part of our hearts and a sense of self (or sometimes a sense of purpose)
because the road regularly traveled is quite dull, and so beaten into the ground.

Until the advent of social media, we didn’t let our opinions dictate our course of action like we do today. In music and in business, I keep seeing the majority of people do things that don’t make sense. The only reason I can think of for some people’s behavior is “That’s what everyone else does, so it must be what works.”

Everyone can be wrong. Look at the trends in pop culture on a societal level and it’s easy to agree.

This is why when you look at those super­-successful people in any industry, they’re the minority of the group. A small portion (usually 1­5%) of an industry or business type are the most successful in the short term and long term. They’re not doing what everyone else is doing, because if they were they wouldn’t be successful.

In boxing, an uncommon fighter is one who doesn’t make lazy decisions like dropping their
hands.

An uncommon fighter looks for ways to strike at angles instead of standing directly in
front of their opponent and just throwing punches.

Other traits that uncommon boxers have is they work harder, longer, and more consistently. They don’t let their bodies get out of shape between matches. There’s a reason why Roy Jones Jr and Bernard Hopkins could not only still fight in their 40s but remained champions as long as they did. Those two were always, always, always in shape. That’s not common.

The traits that make for a successful boxer (in being uncommon) also make for a successful entrepreneur and a successful person in any capacity.

It’s not about fitting in. It’s about being unique.

 

Look at the highly competitive world of indie music

Music success doesn’t depend solely on talent, though talent does help. It doesn’t depend on
popularity, though that can be a blessing. Music success depends on an artist’s ability to draw
a listener into their world using notes, beats, and words (unless they’re an instrumental
performer).

One hit wonders are a form of music success but who really sets out to just create
one great or memorable thing?

I’ve seen it and experienced it firsthand, where outstanding artists craft brilliant music and
draw global fans into their realm through excellent songwriting, performance and sound
quality. But how do you get your music to a level of greatness that beckons a global
audience?

Don’t do what everyone else does.

It’s common to hope that winning the lottery is the answer to achieving the fulfillment of your
dreams so that you never take the steps and the time necessary to invest in reaching your
goals.

It’s common to think you can become an overnight success just because you have a desire
for greatness and a little talent. Add patience, diligence, and hard work into
effect along with gauging your work over time and making improvements/adjustments when
necessary.

It’s common to do just enough to get by instead of giving more than is asked.

It’s common to do one thing well and expect the world to faun over you instead of being
gracious and thankful while seeking refinement and improvement.

It’s common to expect people to just open doors of opportunity for you that others have spent
their lifetimes working hard on and then having a bad attitude when things don’t work
perfectly the first time.

It’s common to act like a complete diva. Many artists demand that
their music be showcased, promoted, and talked about, then act butt-hurt when that
opportunity isn’t given to them.

It seems that everyone wants to shortcut the process of paying your dues, cutting your teeth,
and struggling through the early stages of growth to achieve something truly great that has
lasting value.

Don’t do what everyone is doing.

Don’t be common.

Common people can’t change other’s lives or become inspirational heroes because there’s
little inspiration in the life of someone who just gets by.

Common people don’t recognize the beauty and glory in the transformation process, the kind that takes time, commitment, hard work, and difficulty to reach monumental results.

Instead, be uncommon. It’s the path to success and greatness.

Click here to set up a time to talk more in a free uncommon strategy session.