What if I told you that the real secrets to business growth, building a brand, growing an audience, and being successful in any area had more to do with farming than anything else? What if building a bond with your roladex led to real growth instead of viral marketing or social media? Let me explain.
It’s no secret that success comes from our ability to connect with other people. We’re not operating on islands where punching digits into a computer never interfaces with another human being.
Even if you work in an industry that is primarily digital, there has to be a person (or people) buying the services, products, and work that you do.
Since people are what makes business work, our ability to connect, communicate, and build relationships determine whether we grow what we plant or end up with the bitter dust of lost opportunities.
How One Conversation Changed The Success Dialogue
The concept of Growth Farming began with a conversation I had with one of my biggest heroes: Seth Godin.
He joined me in a ground-breaking and thought-provoking conversation on The DIY Artist Route Podcast in 2016. In just under 17 minutes Seth distilled some of the greatest wisdom available on how to grow and become the successful people we dream of being.
That conversation with Seth led to a person and professional exploration into relationship building from the context of planting seeds, nurturing them into plants and harvesting their output.
Then repeating the process, and expanding the territory.
It’s the work of a farmer. These principles come from my own personal stories, observations on friends and colleagues, and wisdom shared along the path towards success.
From here I’ve spent the better part of the past two years exploring how success works, reading books, listening to podcasts, watching videos, and talking with innovators on this very massive subject.
The consensus is pretty clear: the heart of winning in business and in life lies in the bonds we build with people. That’s why business icons talk about marketing and networking so much. It’s why social media is such a huge part of every creative person’s growth strategy (let alone it being a part of every human with a mobile device’s regular life).
Human connection is the key to success, no matter who you are
But so many people are devoting their interactions to self-talk, self-promotion, and actions that work against their best interests. Musicians and other creatives treat their relationships more like a 30 second microwave meal than a garden of fruits, vegetables and herbs that provide a healthy, balanced, and life-long supply.
Hence the Growth Farming as relationship gardening metaphor. It’s so perfect because it’s so accurate.
What you’re going to find in everything I tag as Growth Farming is specific actions, methods, and philosophies that help you start, build, grow, and cultivate powerful relationships with people to succeed.
It really is who you know that determines how much you win. AND it’s also how well they know you back that determines the ongoing benefits of that connection.
Make Growth Farming Work For You
Since that conversation, I’ve changed the focus and format of The DIY Artist Route Podcast, where several of fellow trekkers have built their brands (and success) around relationship building too. And they share their secrets with you.
You have to plant the seeds to make success happen. I know that if you will take these insights, stories, and principles to heart, you’ll grow a vibrant connection with the people in your world. More power to you!
I want to give you the principles & method of Growth Farming to bring success to your world by connecting directly with you. Book a free 15 minute strategy session with me and I’ll give you an ebook that shines more light on my conversation with Seth just for setting up a conversation with me. Schedule your time right here.